An enterprise systems transformation framework, trident transformation model for transport is applied in order to solve an example logistics company`s chanllenges

1. QUALITATIVE RESEARCH METHOD
 Methodology is the process of constructing and justifying
knowledge of reality and also justifies a researcher approach to
collect data about a phenomenon (Williams, 2007).
 Everything in the research process need to be pre-determined. The
process determines the extent of problems, issues or phenomenon.
 Analysis and comparisons are used
 Detailed information about implementation, to identify the nuances
of subjective understanding that motivate various participants in a
setting.
 Usually responsive to local situation conditions and stakeholder
Kaan Aydın Ataoglu
14123053
TRANSATA international Logistics
co.
- Lack of Transport performance
- Lack of Operational Performance
- Competitive Advance
Some theoretical approaches which
have logistical and organizational
performance in a SME in Public Sctr.
Sector: TRANSPORTATION
Lecturer : ARDAVAN AMINI

2. LITERATURE REVIEW
 Today's intensely competitive logistics services environment requires that providers respond more quickly to rate
request and with professional proposal that will helps them win and retain important customer relationship(Pontius,
2013) .
 Logistics is increasingly playing an important role in everyday business, and becoming a major factor of
differentiation in the market, as referred to by Bowers ox et, al. (2002)
 Six sigma DMAIC methodology is used to improve process that are not performing to target or not meeting
customer expectation by Vella et, al. ( 2009), and is to improve or redefine the inadequate business processes.
 According to the Thompson(2006), better understand the role of Trident model in gaining competitive advantage,
as a model that consist of three perspectives: marketing mix, organizational learning, and customer group`s
viewpoint, firms need to learn more about their customers’ needs faster and more efficiently to improve the
logistics performance
 The leverage of information and communication technologies can potentially increase the return on investments
over time in the knowledge economy(Benjamin, 2010).

3. CONCEPTUAL TRANSFORMATION MODEL
DEFINE
Performance
Target
Collaborative
Logistics
MEASURE
Lead time
ANALYZE
Multimodal
Transport
IMPROVE
Logistics
Complexity
CONTROL
Time
Process
• Solutions
• Information
• Value
• Access
Marketing Mix
• Processes
• Logistics
Organizational
Learning
• Internal Customer
• External Customer
Customer Group
 Figure 1: Six Sigma DMAIC
improvement cycle process(Luiz,
2012).
 Figure 2: Trident enterprise transformation
model. Thompson, et al., (2006)

4. SUMMARY
TRANSFORMATION MODEL Summary Analysis/proritize
Process Six Sigma DMAIC
• Improving components of transport
• Making process of transport faster
and better
• Can create new process, or improve
existing process by providing
incremental changes to particular
segments of enterprise
Technology process
Logistics` ICT model
(Information and
communication
technologies model for
enterprise)
• High-technological devices will be
effective on having knowledge and
providing better logistics service in
order to fulfil customer`s expectation
• Investment on ICT, increase speed
and fluidity of physical and
information flows, E-business (CA)
• Can provide available the right
information, at the right time and at
the right place
People
Trident enterprise
transformation model
• SIVA
Solution of logistics
• Customer Group
Warehouses( Internal Customer)
Delivering to the final point of
External Customer
• Understand changes in the market,
recognize new opportunities in order
to deliver new customer services.
• Adapt their business rapidly to meet
and exceed customer`s expectations.
• TETM feedback information can be
used to improve service delivery
more effectively and efficiently

5. REFERENCES
• Williams, C. 2011, Research methods. Journal of Business & Economics Research (JBER), 5(3).
• Pontius, N. 2013, Logistics Strategies for Business: 19 Experts Share Tips on How to Develop a Winning Logistics
Strategy, E-learning, Cleveland.
• Bowersox, D.J.,Closs, D.J. & Cooper, M.B. 2002, Supply Chain Logistics Management, McGraw-Hill press co, New
York.
• Vella, R., Chattopadhyay, S. & P.T, J. 2009, "Six Sigma Driven Enterprise Model Transformation", International
Journal of Engineering Business Management, vol. 1, pp. 1-8.
• Thompson SH, Shirish C. Srivastava, and Choo Kian Ho, 2006, "The trident model for customer-centric enterprise
systems at Transportation." MIS Quarterly Executive 5.3 (2006): 109-124.
• Benjamin J K Yeo 2010, "Driving the Knowledge Economy: Explaining the Impact of Regional Innovation Capacity
on Economic Performance", Contemporary Management Research, vol. 6, no. 1, pp. 71.
• Luiz, W., 2012, “The vision of Lean Six Sigma to reduce costs in logistics practices by modal shift”, 23rd Annual
POMS Conference, Chicago, vol. 1, pp. 5-18.
• Thompson, S, H., Shirish, C, Srivastava and Choo, K, H., (2006), Trident Model for Customer Centric Enterprise
Systems at comfort Transportation. 5(3), 104 – 124.