This is the social media communications theory portion of a full-day social media boot camp given by Aaron Bramley of Ridgewood: Ingenious Communication Strategies.
Social Media & Technology in Ministry: A Latino/a ApproachSamuel Robles Jr.
This is a workshop I put together for Hispanic/Latino(a) pastors and leaders. Most of the information that exists about social media is euro-centric, and not much exists about its value in ministry. This is an approach to social media in the Hispanic context, and serves as a "conversation-starter" for its potential in ministry.
This is the social media communications theory portion of a full-day social media boot camp given by Aaron Bramley of Ridgewood: Ingenious Communication Strategies.
Social Media & Technology in Ministry: A Latino/a ApproachSamuel Robles Jr.
This is a workshop I put together for Hispanic/Latino(a) pastors and leaders. Most of the information that exists about social media is euro-centric, and not much exists about its value in ministry. This is an approach to social media in the Hispanic context, and serves as a "conversation-starter" for its potential in ministry.
Matinale eZ Publish : la personnalisation dynamiqueSofteam Agency
Présentation réalisée par François Sutter, directeur conseil chez Modedemploi, dans le cadre de la matinale eZpublish : 10 grandes typologies de personnalisation dynamique.
Quelle stratégies le marché de l'information professionnelle doit-il adopter ...Caroline LIJKO
Cette thèse de groupe, dont la dernière partie est confidentielle et donc non publiée, apporte des pistes de développement pour les éditeurs de contenu ( notemment les acteurs de presse professionnelle et de documentation professionnelle) désireux d'effectuer leur transition numérique. Elle a été soutenue le 18 juillet 2014 dans le cadre d'un Mastère Spécialisé en Marketing Management à l'ESSEC Executive Education.
Media Training overview conducted with UNL IANR Research Faculty at Nebraska Innovation Campus. Download the powerpoint presentation to view the embedded videos.
Facebook? Twitter? LinkedIn? Blogging? Ning? Meetup? In this workshop, participants will find out how to pick and choose from these and other social media tools to make sure they’re reaching the right audiences and not wasting resources. Participants will learn what questions to ask and how to create a social media plan based on their organization’s strategic goals. We’ll review some of the most common social media tools together and look at successful examples. Participants will identify common social media goals for nonprofits, talk about resource constraints, and set out on the path to creating their own customized social media strategy.
Attendees Will Walk Away With:
• Questionnaire for a social media plan of their own
• A list of social media planning resources
• Case studies of nonprofits using social media strategically
Archana Sridhar
Archana is Associate Director of the Hennick Centre for Business and Law at York University and Co-Founder of the South Asian Philanthropy Project. She received her JD from Harvard Law School and has worked as a tax attorney, grant writer and university administrator. She also serves on the editorial board of The Philanthropist.
Matinale eZ Publish : la personnalisation dynamiqueSofteam Agency
Présentation réalisée par François Sutter, directeur conseil chez Modedemploi, dans le cadre de la matinale eZpublish : 10 grandes typologies de personnalisation dynamique.
Quelle stratégies le marché de l'information professionnelle doit-il adopter ...Caroline LIJKO
Cette thèse de groupe, dont la dernière partie est confidentielle et donc non publiée, apporte des pistes de développement pour les éditeurs de contenu ( notemment les acteurs de presse professionnelle et de documentation professionnelle) désireux d'effectuer leur transition numérique. Elle a été soutenue le 18 juillet 2014 dans le cadre d'un Mastère Spécialisé en Marketing Management à l'ESSEC Executive Education.
Media Training overview conducted with UNL IANR Research Faculty at Nebraska Innovation Campus. Download the powerpoint presentation to view the embedded videos.
Facebook? Twitter? LinkedIn? Blogging? Ning? Meetup? In this workshop, participants will find out how to pick and choose from these and other social media tools to make sure they’re reaching the right audiences and not wasting resources. Participants will learn what questions to ask and how to create a social media plan based on their organization’s strategic goals. We’ll review some of the most common social media tools together and look at successful examples. Participants will identify common social media goals for nonprofits, talk about resource constraints, and set out on the path to creating their own customized social media strategy.
Attendees Will Walk Away With:
• Questionnaire for a social media plan of their own
• A list of social media planning resources
• Case studies of nonprofits using social media strategically
Archana Sridhar
Archana is Associate Director of the Hennick Centre for Business and Law at York University and Co-Founder of the South Asian Philanthropy Project. She received her JD from Harvard Law School and has worked as a tax attorney, grant writer and university administrator. She also serves on the editorial board of The Philanthropist.
Presented at the 2016 FSI Skills conference, Head of PR at Bright One Katie Rose gives advice and guidance to charities about how to get the most out of working with the media.
CBC reporter, Sima Sahar Zerehi shares her strategies on how to use the tools that you have to get the media attention that you need for your campaigns.
Effective media exposure can lead to excitement, momentum building and greater campaign involvement. It can mean the difference between an organization or campaign that thrives and grows and one that merely survives.
Good publicity stems from a well-planned and carefully executed media plan that is tailored to meet your organization’s mission and goals. Your media strategy should give your members a voice to communicate the right kind of information through the right media using the right tools at the right time.
In this presentation, we'll move through reaching out to and building relationships with mainstream media, ethnic and community media. This presentation also shares ideas on how to draft your media plan and a toolbox of tips that will help you effectively communicate your organization’s news to others.
Sima Sahar Zerehi is a professor at Humber College, a reporter at CBC, the director of communications at Shahrvand Publications, and the former national representative for human rights, equity and diversity at UFCW.
This presentation was designed to help community-focused organizations elevate their social media marketing beyond the basics. From how to build a strategy, tips for content marketing, and tools to create/share better content, this presentation covers a wide variety of topics. Initially delivered to the Ohio Association for County Boards, government agencies that serve people with developmental disabilities, the presentation will help organizations look as amazing *online* as they are offline.
A press conference can be a great way to leverage a new initiative or major announcement, but it takes a lot more than a great topic to be successful. Learn tips on formatting, scheduling, who to invite, and how to properly follow-up post event. This presentation was given at the Ad Council of Rochester's Nonprofit Workshop on May 6, 2014.
You want to share the impact volunteers have in your organization and in the community, but often the information you track doesn’t help you tell that story. This webinar will help you move past number of volunteers and number of hours and start telling the real story. You'll learn about information gathering and the key components to good storytelling, how to evaluate your current measurements and how to build support for a more thorough measurement and evaluation program, and how to engage other staff – paid and volunteer – in this work. You'll also receive a worksheet to help you begin to tell the story of volunteer impact in your organization. (last slide of the deck)
An overview of public relations and social media guidelines, suggestions, tips and best practices for sports nonprofit organizations. This was presented at the Up2Us Regional Executive Director's meeting in Los Angeles, CA, on August 26, 2013 by Howard Brodwin, Sports and Social Change.
http://www.sportsandsocialchange.org
Presentation given to the Graduate Studies Information Exchange group which included both faculty (graduate coordinators) and staff (graduate assistants).
Have you tried to get your issue into the news, with limited success? Are you struggling to keep up with the changing media landscape? If your work sometimes requires dealing with the media, but your staff lacks media skills training or experience pitching the media, this training presentation is for you.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
6. 6
What is the secret to getting a press
release printed?
• Think like a reporter!
– Make it REAL news
– Hook
– Be professional & courteous
• Inform Simply
– High school level
7. 7
Develop an angle
• Know what is newsworthy
– Attract general public
– Highlight
• Local Community
• Controversies
– Cool/new/fascinating
– Topical
8. 8
Writing a great title
• The Bad:
– Team 1511 sponsors robotics event at local high
school for the general public
• Awesome titles
– Teen geeks battle for robotics glory
– Robotics kids celebrate international success
• Subheads
– Details
9. 9
The Five “W”s & How
• Requirements
– Who is affected/interested/participating
– What you’re promoting
– Where
– When
– Why be interested?
– How to engage
• Use news writing style – not a fact based one
10. 10
The Rest
• Back up claims – Feed the Reporter
• Quote
– An expert
– Background material
– ### = Done!
– Contact Info
12. 12
Connecting with the Press
• Mailing list
• Connect with:
– Twitter/Facebook/LinkedIn
• PICK SMART!
13. 13
Creating a press calendar
• Create due-dates
• Assign resources & follow up
• Pre-pen content early!
• Fill in the blank
• Use boilerplates
14. 14
Involving the team
• Create a sub-team with a leader with writing skills
• Good writing skills = real-world benefits
• Leader Edits & Trims “fluff”
• Meet frequently
– Assign one release/person
• Promote on website
• Provide contact info
15. 15
What is news?
• Coverage depends on available space
• Consider:
– Community service
– Demos
– Competitions
– Kickoff, ship dates
– Other significant events
16. 16
Alternatives to regular news
• Self Report
– Upload Pictures
– Events
– Thumbs Up/Thumbs Down
– Opinion columns
– Community forums
17. 17
Be aware of media calendars
• Watch for large newspaper coverings
– Volunteer for coverage!
• Send everywhere!
18. 18
What if they show up at your event!?
• Have a team spokesperson
– Guide the media person
– Assign an adult
– Provide SAFETY GLASSES!
• Don’t lose them!
– Have 3-5 points of discussion
– Have “quotable” statements ready
19. 19
What if they show up at your event!?
• Be in uniform!
• Give opportunity
• Provide high resolution!
20. 20
Final notes
• Be pleasant & hand write notes
• Column space
• Want more coverage
A press release is pseudo-news story, written in third person, that seeks to demonstrate to an editor or reporter the newsworthiness of a particular person, event, service or product.
Sent by email, fax and/or snail mail
Sent to all the resources who might take an interest in your story including:
Newspapers
Television
Online media
Radio
Place your logo, contact information and press release date in the upper banner
The main title should be in all caps and centered
The subtitle should be first-letter capped upper and lower case, also centered
The body should contain who, what, where, when, why, how – put the most important info first
Boilerplate info just before the end
### Marks the end of the release
Repeat contact info at the end
We’ll do into more detail in the following slides
The number one secret: Think like a reporter.
Make sure it’s REAL NEWS
(Hook) Deliver a sharp story angle that’s of interest to the public
Deliver the information in a professional and courteous way
(Inform Simply) Provide information in a way that makes the reporter’s job easier!
What is newsworthy
Of interest to the general public
Highlights a “shining star” in the local community
Highlights something controversial in the community
Cool/new/fascinating
Topical (interesting based on the season, or current public interest topics)
Bad title:
Team 1511 sponsors robotics event at local high school for the general public
Awesome titles
Teen geeks battle for robotics glory
Robotics kids celebrate international success
Use the subhead to explain your title
This is where you can talk about the event or news in more detail
The first paragraph MUST say all 6 of these
Who is affected or interested or participating
What is the thing you’re promoting
Where will it be or where was it
When will it be or when was it
Why should people be interested
How can they engage (attend, celebrate, sponsor, etc.)
Use a news writing style – not a fact based one
Back up the claims in the first paragraph, and give the reporter “meat” for their article
A quote to put things in perspective
A quote from an expert
Background material on FIRST and 1511 (boilerplate, can be the same for every press release)
### - this tells the reader you are done
Below the ### place contact info for followup
Stay away from hype-bloated phrases
Write from the journalist’s perspective, never use I or We unless in a quote
Read good newspapers for ideas
Shorter is better – omit needless words
Stick to the format, keep it to one page if possible
Create a mailing list that you can use to email all press members at once (PR@yourdomainname.com). This way you can cut down on time to send press release.
Most reporters use social media extensively – connect to them using Twitter/Facebook/LinkedIn and establish a relationship first
Be sure to connect to the right resource for the type of news you want to deliver
Chart out all the events for the year, and create press due-dates for each release. Assign each release to a responsible resource and follow up to be sure it’s sent out on time.
Wherever possible sit down at the beginning of the year and write out or pre-pen the main content ahead of time so that you don’t have as much to write
Pre-pen “winner” announcements for events you are entered in so you can just fill in the details if you win and send out the results
Create and use boilerplate “about us” information for yourself and for FIRST.
Create a news sub-team, and have a mentor or parentor coach that guides and helps them with writing.
Understand that good writing skills will translate into real-world benefits.
Be aware you may need to act as “final editor” trimming needless words and checking for grammar and spelling. Wherever possible feed this back.
Meet at least a couple times a month and work on all the aspects together. Assign each team member at least one release
Add press releases to the website and provide press contact information there
Create a news sub-team, and have a mentor or parentor coach that guides and helps them with writing.
Understand that good writing skills will translate into real-world benefits.
Be aware you may need to act as “final editor” trimming needless words and checking for grammar and spelling. Wherever possible feed this back.
Meet at least a couple times a month and work on all the aspects together. Assign each team member at least one release
Add press releases to the website and provide press contact information there
Depends on how badly they need to fill space whether you get published.
Consider announcing
Community service
Demos
Competitions
A separate announcement for kickoff, ship dates
Other significant events
Many newspapers and TV stations have websites where they allow you to “self report”
Pictures (upload your own)
Events (add yourself to your community calendar)
Thumbs Up/Thumbs Down – put yourself up for recognition
Opinion columns
Community forums
If you are at a local or regional school watch for announcements about a larger newspaper covering your region in pictures or stories and volunteer to help the reporter cover your team as part of it.
Don’t be shy about sending press releases or making press contacts in other cities where you’ll be competing.
Have a team spokesperson (perhaps a Chairman’s Award Presenter) and guide the media person to that person for the interview. Assign an adult to meet the reporter(s) and provide them with safety glasses.
Think about the 3-5 points you want to make and be sure you have some “quotable” statements ready.
Be sure that your interview representative is in full team uniform.
Remember that the photographer or videographer will want to capture visually interesting shots of both the people and robots – give them that opportunity
If providing photos for print media be sure to provide them in high resolution – they can always scale them down but they can’t upscale them and get a good print.
Always be pleasant and send a hand written note to thank them for coverage – even if it’s not exactly what you had in mind.
Column space is frequently very precious – be thankful for every bit of coverage.
Always press for more coverage – let them know that you expect to be covered in the same manner as they cover high school sports teams
Always be pleasant and send a hand written note to thank them for coverage – even if it’s not exactly what you had in mind.
Column space is frequently very precious – be thankful for every bit of coverage.
Always press for more coverage – let them know that you expect to be covered in the same manner as they cover high school sports teams