The bioplastics market in the Netherlands is growing rapidly, though it still accounts for only 1% of the total plastics market. Analysts predict the bioplastics market will grow 400% from 2012-2017. Bioplastics growth is highest in packaging and consumer electronics. Major companies like Coca-Cola and Ford are increasingly using bioplastics due to social pressure to use more sustainable materials. While bioplastics production costs remain higher than petroleum plastics currently, the gap is decreasing and bioplastics are projected to capture up to 4% of the total plastics market by 2030 as production shifts to Asia and South America.