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Big Data
Nimansa Athukorala
Team – OTC
Nimansa 1
Content
1. Introduction to Big Data
2. History
3. Types of Data
4. 3 Vs in Big Data (characteristics of Big data )
5. Uses of Big Data
6. Disadvantages in Big data
7. Recap
Nimansa 2
Introduction to Big Data
Nimansa 3
What is Big Data ?
Massive volume of both structured and unstructured data
that is so large, it is difficult to process using
Traditional database and Software techniques
-Wikipedia
Nimansa 4
230
Million
Tweets
per
day
294
Billion
Emails
per
day
72 Hours
of video
uploaded
every
minute
100 Tera
bytes
uploaded
every
day
Stats from : www.geekfence.com
Nimansa 5
Nimansa 6
History
Nimansa 7
5 Exabyte of data were created from
dawn of time
until 2003
Nimansa 8
1 Exabyte = Billion Gigabytes (1e+9)
&
we create 5 exabyte
or more every 2 days
now
Said by - Eric Schmidt (Chairman of Google)
Nimansa 9
Evolution of Data sources
Nimansa 10
Types of Data
Nimansa 11
Types of Data
•Activity Data
•Conversation Data
•Photo and Video image Data
•Sensor Data
•The Internet of things Data
Nimansa 12
Activity Data
Listening to Music using Spotify
Online shopping and online
money transferring
Reading a eBook using a Kindle
Nimansa 13
Conversation Data
Nimansa 14
Photo and Video image Data
Nimansa 15
Sensor Data
Nimansa 16
The Internet of things Data
Nimansa 17
3 Vs in Big Data
Nimansa 18
3 Vs – Characteristics of Big Data
•Volume
•Velocity
•Variety
Nimansa 19
Volume
•Refers to the vast amounts of data
generated every second.
•Data across the world is which are stored
and analyzed
Nimansa 20
Velocity
Refers to the speed at which new data is
generated
Nimansa 21
Source : buzzsumo.com
Nimansa 22
Variety
Refers to the different types of data we can
now use
Nimansa 23
Uses of Big Data
Nimansa 24
Understanding and Targeting
Customers
Nimansa 25
Understanding and Optimizing Business
Processes
#ShareaCoke
Nimansa 26
Nimansa 27
Personal Quantification and
Performance Optimization
Nimansa 28
Improving Healthcare and Public Health
Nimansa 29
Improving Sports Performance
Nimansa 30
Disadvantages of
Big Data
Nimansa 31
•The analysis extracted through big data can be
deceitful
•Processing massive amounts of data is time
consuming and costly
•Personnel data might be exposed to external parties
Eg - Facebook users' data breach ( 31st March 2018 )
•Some social media users might get uncomfortable
with the advertisements displayed related to search
history
Nimansa 32
Recap
Nimansa 33
• Big data is a Massive volume of data that can not be handled using
traditional techniques
• Until 2003 we created 5 Exabyte of data but now we create 5 Exabyte
of data every 2 days
• There are 5 types of data
• Big data has 3 characteristics often refer as 3 Vs
• Big data is widely used for marketing, finance , healthcare and many
more
Nimansa 34
References
• http://eminenture.weebly.com/blog/5-advantages-and-disadvantages-of-big-
data?utm_campaign=Submission&utm_medium=Community&utm_source=GrowthHackers.com
• http://timesofindia.indiatimes.com/articleshow/63433451.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst
• https://www.google.lk/search?q=machine+learning+vs+big+data&rlz=1C1CHBD_enLK798LK798&oq=machine+learning+vs+big+data&aqs=chr
ome.0.0j69i60j0l4.10047j1j1&sourceid=chrome&ie=UTF-8
• https://www.ahajournals.org/doi/10.1161/CIR.0000000000000558
• https://www.datapine.com/blog/big-data-examples-in-healthcare/
• https://www.educba.com/big-data-vs-machine-learning/
• https://medium.com/@kwindle/share-a-coke-and-a-word-how-coca-cola-captured-millennials-through-word-of-mouth-marketing-
44896573d21c
Nimansa 35
Nimansa 36

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