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Yes, we face a data deluge and big data seems to be largely about how to deal with it. But 99% of what has been written about big data is focused on selling hardware and services. The truth is that until the concept of big data can be objectively defined, any measurements, claims of success, quantifications, etc. must be viewed skeptically and with suspicion. While both the need for and approaches to these new requirements are faced by virtually every organization, jumping into the fray ill-prepared has (to date) reproduced the same dismal IT project results.
The very real, very rapid, very great increases in data of all forms (charts showing data types and volume increases)
Challenges faced by virtually all data management programs
Means by which big data techniques can compliment existing data management practices
Necessary but insufficient pre-requisites to exploiting big data techniques
Prototyping nature of practicing big data techniques
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