1) The document discusses best practices for presenting market research findings, focusing on communication design and different cognitive profiles of audiences.
2) It emphasizes telling a simple story with visuals/images rather than lots of text and details, as this aids memory and understanding.
3) Audience members like "Steve" prefer logical analysis and facts, while "Dick" wants brief information, and "Pippa" needs a creative, visual format; the presentation should be tailored to the specific profiles.
1. The document discusses methods for generating new product ideas through creativity games and visual language at XING. It outlines techniques like understanding the problem, ideating solutions, refining and validating ideas through iteration.
2. Core gamestorming skills that can help with fuzzy goals for creative projects are discussed, like asking questions, creating artifacts, using a visual alphabet, and thinking like a child when drawing.
3. The low tech social network game aims to better understand the problem of self-representation and identity online through interviewing and exploring themes to develop ideas.
Mobile devices are becoming the primary way people access the internet. While PCs still have important uses for getting work done, mobile devices are exponentially expanding technology's reach into our lives. Near field communication (NFC) technology will allow mobile devices and connected objects to securely communicate and perform transactions without screens, building on behaviors started by QR codes. The future is about using mobile to show people useful local information in real-time and curating the most relevant content.
The document outlines the author's research on classic games and modern games. It discusses conducting general research on games and the game industry. It then details the author's in-depth research exploring classic games like Super Mario World and learning lessons that can be applied to their own game development. Similar modern game research is also overviewed and examined in depth.
Colors presentation - presentation skills - SEM InternshipRoû MahMoûd
Here are some tips for providing positive body language feedback during your presentation:
- Make eye contact with members of your audience to engage them and show you're listening to their reactions. Scan the room to make eye contact with different people.
- Smile and use a pleasant facial expression. A smile signals that things are going well and helps keep the audience engaged.
- Use open and inviting gestures like facing your body towards the audience with your hands open and visible. Avoid closed-off body language like crossed arms.
- Nod your head occasionally to acknowledge points the audience is making or show you understand their perspective.
- Lean forward slightly to show interest when an audience member is speaking. Leaning back can signal
The document discusses best practices for using digital tools like tablets to arm pharmaceutical sales representatives. It summarizes that while tablets were initially supposed to improve sales calls by making them more personal, flexible and effective, they actually made calls more uncertain, stressful and challenging. It then provides recommendations for successfully using tablets, including creating native content instead of repurposing existing materials, training representatives thoroughly, integrating tablets with other tools and using them to deliver customized, conversational details centered around physicians' needs.
Data visualization is the graphical representation of information and data. It is used to communicate data or information clearly and effectively to readers by leveraging the human mind's receptiveness to visual information. Effective data visualization can improve transparency and communication, answer questions, discover trends, find patterns, see data in context, support calculations, and present or tell a story. Common tools for data visualization include charts, graphs, maps, and diagrams. Specialized roles involved in data visualization include data visualization experts, data analysts, business intelligence consultants, tool-specific consultants, business analysts, and data scientists.
1. The document discusses methods for generating new product ideas through creativity games and visual language at XING. It outlines techniques like understanding the problem, ideating solutions, refining and validating ideas through iteration.
2. Core gamestorming skills that can help with fuzzy goals for creative projects are discussed, like asking questions, creating artifacts, using a visual alphabet, and thinking like a child when drawing.
3. The low tech social network game aims to better understand the problem of self-representation and identity online through interviewing and exploring themes to develop ideas.
Mobile devices are becoming the primary way people access the internet. While PCs still have important uses for getting work done, mobile devices are exponentially expanding technology's reach into our lives. Near field communication (NFC) technology will allow mobile devices and connected objects to securely communicate and perform transactions without screens, building on behaviors started by QR codes. The future is about using mobile to show people useful local information in real-time and curating the most relevant content.
The document outlines the author's research on classic games and modern games. It discusses conducting general research on games and the game industry. It then details the author's in-depth research exploring classic games like Super Mario World and learning lessons that can be applied to their own game development. Similar modern game research is also overviewed and examined in depth.
Colors presentation - presentation skills - SEM InternshipRoû MahMoûd
Here are some tips for providing positive body language feedback during your presentation:
- Make eye contact with members of your audience to engage them and show you're listening to their reactions. Scan the room to make eye contact with different people.
- Smile and use a pleasant facial expression. A smile signals that things are going well and helps keep the audience engaged.
- Use open and inviting gestures like facing your body towards the audience with your hands open and visible. Avoid closed-off body language like crossed arms.
- Nod your head occasionally to acknowledge points the audience is making or show you understand their perspective.
- Lean forward slightly to show interest when an audience member is speaking. Leaning back can signal
The document discusses best practices for using digital tools like tablets to arm pharmaceutical sales representatives. It summarizes that while tablets were initially supposed to improve sales calls by making them more personal, flexible and effective, they actually made calls more uncertain, stressful and challenging. It then provides recommendations for successfully using tablets, including creating native content instead of repurposing existing materials, training representatives thoroughly, integrating tablets with other tools and using them to deliver customized, conversational details centered around physicians' needs.
Data visualization is the graphical representation of information and data. It is used to communicate data or information clearly and effectively to readers by leveraging the human mind's receptiveness to visual information. Effective data visualization can improve transparency and communication, answer questions, discover trends, find patterns, see data in context, support calculations, and present or tell a story. Common tools for data visualization include charts, graphs, maps, and diagrams. Specialized roles involved in data visualization include data visualization experts, data analysts, business intelligence consultants, tool-specific consultants, business analysts, and data scientists.
PLOTCON NYC: The Future of Business Intelligence: Data VisualizationPlotly
This document discusses the importance and rise of data visualization. It notes that we are in an era of "big data" where vast amounts of data are being generated and collected daily through activities like searching, browsing, communicating, shopping, and more. However, simply having data is not enough - the data needs to be easier to understand and act upon. The document argues that data visualization is an essential skill for communicating information to others in an efficient and effective way. It discusses some of the challenges in designing good visualizations that are readable, interpretable, meaningful, relevant and timely for audiences. The document provides tips on designing visualizations with the audience and comprehension in mind through techniques like annotation and animation.
Human: Thank you
The Future of Business Intelligence: Data VisualizationKristen Sosulski
Kristen Sosulski
The future of business intelligence: Data Visualization
How can data visualization be used as a platform to reveal intelligent insights and help business analysts make timely decisions? In this talk, Kristen Sosulski will discuss the opportunities for personalized, location aware, context relevant, and platform independent information visualizations as a toolkit for business analysts.
The document discusses trends in the events industry, including how a stabilizing economy is improving events but not returning to 2008 levels. It also discusses how technology is becoming less scary with advances in mobile, social media, and video invitations. A key trend is a demand for industry technology that provides value through virtual/hybrid events, digital wayfinding, gamification, and customization. The document advocates creating engaging experiences by meeting both rational and emotional needs through interactive formats and technology that facilitates interaction, play, enhances experiences, and fascinates attendees. An overarching strategy is still needed to tie it all together.
This document discusses the importance and methods of ethnographic research for lean teams. It advocates conducting in-depth research by observing a small number of customers in their natural contexts to develop a deep understanding of their behaviors, experiences and perspectives. This helps teams move beyond assumptions to discover true customer needs and insights. The document outlines key principles of ethnographic research such as studying daily rituals and habits, asking open-ended questions, recording detailed observations and collaboratively analyzing findings to identify patterns and themes. It also provides an eight step process for ethnographic research and emphasizes the importance of context, holistic observation, active listening and mapping insights back to the original problem hypothesis.
The document discusses adopting agile methods in medium and large organizations and outlines some of the risks and strategies involved. It notes that organizational culture, processes, and human resistance can make adoption difficult. Common risks include having too many reasons and approaches to adoption, as well as barriers related to organizational size, structure, and culture. The document recommends understanding an organization's culture and choosing the right strategy and risks, with a focus on communication, consistency, and making any change process acceptable.
This document discusses how IT professionals can benefit from adopting more artistic sensibilities. It argues that while IT work traditionally focuses on analysis and avoiding surprises, today's complex technological landscape requires more creative approaches. Specifically, it suggests IT professionals would be helped by practices like generating alternative possibilities, synthesizing disparate ideas, inverting constraints, and communicating concepts in novel ways. The document advocates cultivating a more positive mood to encourage creative thinking and outlines how creativity will become increasingly important as technology continues to rapidly change and evolve.
Presentation on how to give a good presentation (irony much?) with a focus on the tools one might choose to manage their slide content and how best to prepare those slides.
How To Sell Your UX Vision- UX Scotland 2015Jane Guthrie
So you have a killer idea and you are ready to sell through your UX vision. You've got various internal and external stakeholders that you need to get on board. They have varying levels of technical savvy and involvement.
In a world of cross-channel experiences, with an ever-growing number of touchpoints, communicating a vision can be a challenge. In this session, we'll cover the key ingredients you'll need to sell a UX vision. We'll examine ways to craft your UX deliverables so that they tell a story in a way that clearly communicates your vision.
In this presentation, you will learn:
- How to define a UX Vision in five steps
- Why it's crucial to consider and be savvy about politics as part of your process
- How to speak the language of your internal and external audiences
- How to make the best use of numbers and metrics to support your strategy
- The magic of structuring a persuasive presentation
- How and why to adjust the fidelity of your deliverables based on the needs and expectations of your audience
- Techniques and tools to make deliverables that are engaging and memorable
Laptop for the Blind Presentation at CSUN 2010nazaninoveisi
This document discusses the design of a laptop for blind and visually impaired users. It covers research on semiotics, the needs of visually impaired users based on interviews with 300 users, and generating design ideas. The proposed laptop, called the LTB Technology, is an all-in-one device with exclusive tactile features and inputs/outputs to make using Braille and the computer easier and more enjoyable. It received recognition including a silver medal at an international invention exhibition.
The elements of product success for business leadersNick Myers
All software, whether it's for consumers or workers, needs to meet the ever growing demands people have in today’s world. Greater user expectations and influence are forcing companies to create and deliver better products, but not every organization has a rich heritage in software creation like tech giants Apple and Google. Most companies need to be more customer-focused, become design specialists, and transform their cultures as they shift to become both software makers and innovators.
Myers, a 16 year specialist in design and head of design services at Cooper, will share the elements of product success that companies need to possess and be market leaders: user insight, design, and organization. Myers will share principles and techniques that successful innovative companies use to truly understand their customers. He’ll also discuss the methods effective designers use to support their customers and create breakthrough ideas and delightful experiences. And he’ll finish by sharing the magic formula organizations need to deliver ground-breaking experiences to market.
This talk was initially given at Visualize 2012.
Best Practices for Simplifying User ExperiencesRobert Stribley
Simplify user experiences by focusing on 5 best practices:
1. Design for the "scent of information" rather than strict navigation.
2. Use "progressive disclosure" to initially share high-level details and draw users deeper.
3. Organize information into logical clusters with a clear hierarchy to aid scanning.
4. Consistency is important but clarity outweighs consistency - adapt when needed.
5. Truly understand your target audience to tailor the experience appropriately.
This is part one of a three part series on Concept Visualization. It's a ton of content - text, videos, and slides - but by the end of the series, you'll know how to bring to life intangible ideas with stunning, easy-to-understand, visuals in your next presentation.
Mapping human behaviour with immersive expereiences by Jon DoddNeil Cooper
How do we develop products, services and websites that provide customers with a rich, immersive and satisfying experience? What are the little peculiar human behaviours that we need to be aware of and tap into?
Jon holds a DPhil. in Visual and Computational Neuroscience from Oxford University. As an academic he researched (amongst other things) how you and your brain judge attractiveness, discern the shapes of shampoo bottles, and make decisions when shown visual illusions (he can also tell you a thing or two about how faces indicate age, gender and trustworthiness and why caricatures work so well).
In 1999 he co-founded Bunnyfoot. The premise was (and still is) to help people create great experiences by applying the brainy bits from science and psychology.
The document provides tips for giving a powerful presentation in 3 or fewer sentences:
1) It discusses designing well-crafted presentation materials like PowerPoint slides, prefacing the presentation well to set expectations, and knowing your objectives and content thoroughly.
2) It emphasizes the importance of knowing your audience, having a clear structure, rehearsing, and anticipating challenging questions.
3) The document concludes by advising presenters to have fun, be engaging, and avoid being dull or pedantic.
The document provides tips for giving a powerful presentation in 3 or fewer sentences:
1) It discusses designing well-crafted presentation materials like PowerPoint slides, prefacing the presentation well to set expectations, and knowing your objectives and content thoroughly.
2) It emphasizes the importance of knowing your audience, having a clear structure to guide from point A to point D, and rehearsing to improve delivery.
3) The document concludes by stressing having fun, engaging the audience, and being confident and spontaneous during the presentation.
Media trust presentation media measurementMML_Annabel
The document discusses 5 challenges of measuring social media: 1) Measuring what matters to the business, not just outputs, 2) Understanding the accuracy limitations of social media tools, 3) Tracking real trends, not just organic growth, 4) Going beyond buzz to understand motivations and intentions, and 5) Blending social media data with other data sources. It emphasizes that while tools are useful, human insight is still needed to derive meaningful conclusions from social media measurement.
This is an abbreviated version of a presentation given as part of a Residency program for graduate education students earning their Superintendent's letter.
Advice for accountants. How to give strong effective persuasive presentations. Tips on giving great financial presentations by presentation experts Benjamin Ball Associates
The document discusses research in communication from a planner's perspective. It makes three key points:
1) Good research helps grow ideas, raises more questions, and should be part of every process, as research is an essential part of a planner's job.
2) Current research focuses too much on pre-testing executions, which has low predictive value. Research should instead focus more on developing concepts and strategies.
3) Post-testing can help fine-tune concepts and strategies but has limited ability to improve executions, as campaigns are either big successes or failures with little in between.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
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PLOTCON NYC: The Future of Business Intelligence: Data VisualizationPlotly
This document discusses the importance and rise of data visualization. It notes that we are in an era of "big data" where vast amounts of data are being generated and collected daily through activities like searching, browsing, communicating, shopping, and more. However, simply having data is not enough - the data needs to be easier to understand and act upon. The document argues that data visualization is an essential skill for communicating information to others in an efficient and effective way. It discusses some of the challenges in designing good visualizations that are readable, interpretable, meaningful, relevant and timely for audiences. The document provides tips on designing visualizations with the audience and comprehension in mind through techniques like annotation and animation.
Human: Thank you
The Future of Business Intelligence: Data VisualizationKristen Sosulski
Kristen Sosulski
The future of business intelligence: Data Visualization
How can data visualization be used as a platform to reveal intelligent insights and help business analysts make timely decisions? In this talk, Kristen Sosulski will discuss the opportunities for personalized, location aware, context relevant, and platform independent information visualizations as a toolkit for business analysts.
The document discusses trends in the events industry, including how a stabilizing economy is improving events but not returning to 2008 levels. It also discusses how technology is becoming less scary with advances in mobile, social media, and video invitations. A key trend is a demand for industry technology that provides value through virtual/hybrid events, digital wayfinding, gamification, and customization. The document advocates creating engaging experiences by meeting both rational and emotional needs through interactive formats and technology that facilitates interaction, play, enhances experiences, and fascinates attendees. An overarching strategy is still needed to tie it all together.
This document discusses the importance and methods of ethnographic research for lean teams. It advocates conducting in-depth research by observing a small number of customers in their natural contexts to develop a deep understanding of their behaviors, experiences and perspectives. This helps teams move beyond assumptions to discover true customer needs and insights. The document outlines key principles of ethnographic research such as studying daily rituals and habits, asking open-ended questions, recording detailed observations and collaboratively analyzing findings to identify patterns and themes. It also provides an eight step process for ethnographic research and emphasizes the importance of context, holistic observation, active listening and mapping insights back to the original problem hypothesis.
The document discusses adopting agile methods in medium and large organizations and outlines some of the risks and strategies involved. It notes that organizational culture, processes, and human resistance can make adoption difficult. Common risks include having too many reasons and approaches to adoption, as well as barriers related to organizational size, structure, and culture. The document recommends understanding an organization's culture and choosing the right strategy and risks, with a focus on communication, consistency, and making any change process acceptable.
This document discusses how IT professionals can benefit from adopting more artistic sensibilities. It argues that while IT work traditionally focuses on analysis and avoiding surprises, today's complex technological landscape requires more creative approaches. Specifically, it suggests IT professionals would be helped by practices like generating alternative possibilities, synthesizing disparate ideas, inverting constraints, and communicating concepts in novel ways. The document advocates cultivating a more positive mood to encourage creative thinking and outlines how creativity will become increasingly important as technology continues to rapidly change and evolve.
Presentation on how to give a good presentation (irony much?) with a focus on the tools one might choose to manage their slide content and how best to prepare those slides.
How To Sell Your UX Vision- UX Scotland 2015Jane Guthrie
So you have a killer idea and you are ready to sell through your UX vision. You've got various internal and external stakeholders that you need to get on board. They have varying levels of technical savvy and involvement.
In a world of cross-channel experiences, with an ever-growing number of touchpoints, communicating a vision can be a challenge. In this session, we'll cover the key ingredients you'll need to sell a UX vision. We'll examine ways to craft your UX deliverables so that they tell a story in a way that clearly communicates your vision.
In this presentation, you will learn:
- How to define a UX Vision in five steps
- Why it's crucial to consider and be savvy about politics as part of your process
- How to speak the language of your internal and external audiences
- How to make the best use of numbers and metrics to support your strategy
- The magic of structuring a persuasive presentation
- How and why to adjust the fidelity of your deliverables based on the needs and expectations of your audience
- Techniques and tools to make deliverables that are engaging and memorable
Laptop for the Blind Presentation at CSUN 2010nazaninoveisi
This document discusses the design of a laptop for blind and visually impaired users. It covers research on semiotics, the needs of visually impaired users based on interviews with 300 users, and generating design ideas. The proposed laptop, called the LTB Technology, is an all-in-one device with exclusive tactile features and inputs/outputs to make using Braille and the computer easier and more enjoyable. It received recognition including a silver medal at an international invention exhibition.
The elements of product success for business leadersNick Myers
All software, whether it's for consumers or workers, needs to meet the ever growing demands people have in today’s world. Greater user expectations and influence are forcing companies to create and deliver better products, but not every organization has a rich heritage in software creation like tech giants Apple and Google. Most companies need to be more customer-focused, become design specialists, and transform their cultures as they shift to become both software makers and innovators.
Myers, a 16 year specialist in design and head of design services at Cooper, will share the elements of product success that companies need to possess and be market leaders: user insight, design, and organization. Myers will share principles and techniques that successful innovative companies use to truly understand their customers. He’ll also discuss the methods effective designers use to support their customers and create breakthrough ideas and delightful experiences. And he’ll finish by sharing the magic formula organizations need to deliver ground-breaking experiences to market.
This talk was initially given at Visualize 2012.
Best Practices for Simplifying User ExperiencesRobert Stribley
Simplify user experiences by focusing on 5 best practices:
1. Design for the "scent of information" rather than strict navigation.
2. Use "progressive disclosure" to initially share high-level details and draw users deeper.
3. Organize information into logical clusters with a clear hierarchy to aid scanning.
4. Consistency is important but clarity outweighs consistency - adapt when needed.
5. Truly understand your target audience to tailor the experience appropriately.
This is part one of a three part series on Concept Visualization. It's a ton of content - text, videos, and slides - but by the end of the series, you'll know how to bring to life intangible ideas with stunning, easy-to-understand, visuals in your next presentation.
Mapping human behaviour with immersive expereiences by Jon DoddNeil Cooper
How do we develop products, services and websites that provide customers with a rich, immersive and satisfying experience? What are the little peculiar human behaviours that we need to be aware of and tap into?
Jon holds a DPhil. in Visual and Computational Neuroscience from Oxford University. As an academic he researched (amongst other things) how you and your brain judge attractiveness, discern the shapes of shampoo bottles, and make decisions when shown visual illusions (he can also tell you a thing or two about how faces indicate age, gender and trustworthiness and why caricatures work so well).
In 1999 he co-founded Bunnyfoot. The premise was (and still is) to help people create great experiences by applying the brainy bits from science and psychology.
The document provides tips for giving a powerful presentation in 3 or fewer sentences:
1) It discusses designing well-crafted presentation materials like PowerPoint slides, prefacing the presentation well to set expectations, and knowing your objectives and content thoroughly.
2) It emphasizes the importance of knowing your audience, having a clear structure, rehearsing, and anticipating challenging questions.
3) The document concludes by advising presenters to have fun, be engaging, and avoid being dull or pedantic.
The document provides tips for giving a powerful presentation in 3 or fewer sentences:
1) It discusses designing well-crafted presentation materials like PowerPoint slides, prefacing the presentation well to set expectations, and knowing your objectives and content thoroughly.
2) It emphasizes the importance of knowing your audience, having a clear structure to guide from point A to point D, and rehearsing to improve delivery.
3) The document concludes by stressing having fun, engaging the audience, and being confident and spontaneous during the presentation.
Media trust presentation media measurementMML_Annabel
The document discusses 5 challenges of measuring social media: 1) Measuring what matters to the business, not just outputs, 2) Understanding the accuracy limitations of social media tools, 3) Tracking real trends, not just organic growth, 4) Going beyond buzz to understand motivations and intentions, and 5) Blending social media data with other data sources. It emphasizes that while tools are useful, human insight is still needed to derive meaningful conclusions from social media measurement.
This is an abbreviated version of a presentation given as part of a Residency program for graduate education students earning their Superintendent's letter.
Advice for accountants. How to give strong effective persuasive presentations. Tips on giving great financial presentations by presentation experts Benjamin Ball Associates
The document discusses research in communication from a planner's perspective. It makes three key points:
1) Good research helps grow ideas, raises more questions, and should be part of every process, as research is an essential part of a planner's job.
2) Current research focuses too much on pre-testing executions, which has low predictive value. Research should instead focus more on developing concepts and strategies.
3) Post-testing can help fine-tune concepts and strategies but has limited ability to improve executions, as campaigns are either big successes or failures with little in between.
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On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
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Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
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2. What is best practice
when presenting
market research
findings?
E.G project
management,
ongoing
communications,
putting research in
context
E.G method of
communicating,
report structure and
content
3. I need to look inside your mind
STABILITY DRIVE
EXPRESSION ANALYSIS
Prism creates a map which illustrates
how a person is likely to behave in
different situations
4. Each segment has certain dominant characteristics
Flexible, multi tasking, energetic, persuasive,
EXPRESSION gregarious, innovative, enthusiastic
Supportive, caring, patient, understanding,
STABILITY
sensitive, likeable, unassuming
Decisive, self starting, competitive, ambitious,
DRIVE results driven, excels when challenged,
determined
Quality focussed, attentive to detail,
ANALYSIS thorough, guarded, well organised,
analytical, careful ,slow,
5. ANALYSIS Our hero: market researcher
Here’s Steve
What turns him on?
Quality
Planning and detail
Logical analysis
Accurate records
Looking for errors
Quiet isolation
Measurement tools
Proving a point
Not being rushed
6. DRIVE The client: sales director
Here’s Dick
He hates:
Indecision
Bureaucracy
Slow pace
Excuses
Irrelevant information
Irresponsibility
Lack of initiative
Overly sensitive people
Long explanations
7. EXPRESSION The client: marketing manager
Here’s Pippa
She hates:
Routine
Boredom
Narrow-mindedness
Confinement
Lots of details
Structure
Schedules
Being unpopular
Slow pace
8. 3 key aspects of communication design
SIMPLICITY
IMAGERY
A STORY
Tell a simple story
with pictures
9. Simplicity
“Simplicity is the ultimate
sophistication” -
Da Vinci or Jobs?
“A designer knows he has
achieved perfection not
when there is nothing to
add, but when there is
nothing else to take away “
- Antoine De Saint-Exupery
10. Simplicity: why is it important?
Remember Dick? He can be
domineering,
demanding, pushy,
argumentative and a
poor listener
He needs information
as brief and to the
point as possible.
Avoid any more
detail than he needs
to know
14. Getting to the core of your communication
You have to master
the art of exclusion
15. The Story
Structure your research findings around a central story or
idea to create cohesion. Then support key ideas with detail
16. Don’t bury the lead
Journalists in the American Civil War learnt to get all the
important information at the front of their messages due to the
unreliable nature of the military telegraph
17. Why is the story approach so
important?
Dopamine
aids memory
Acts as a mental post-it note
18. #UKSNOW
The current adverse weather in the UK is reported in the
media using real-life stories to add context, not just data
19. Tools I use to create the key ideas and story:
WHITEBOARD
Iphone camera +
EVERNOTE The MOST important tool I use:
A one hour presentation takes
around 30 hours of prep time!
20. IMAGES: why they are important?
Remember Pippa? She is creative,
innovative,
enthusiastic and
spontaneous
She needs a visual
and unstructured
environment to
function. Her brain
thinks laterally yet
she has little
tolerance for tedious
detail
21. We have far better recall for visual information
Recall
10%
35%
65%
Source: Najjar, LJ (1998)
22. Picture superiority effect
Pictures are remembered better
than words, especially when
people are casually exposed to the
information for a limited time
27. Let’s recap
1: Steve’s cognitive profile is very
different to Dick and Pippa
2: Steve turns his audience off
because he communicates the
research in a way that he would
like to see NOT what suits them
1: We need to identify the core story
or idea in our research findings then
provide contextual evidence
2: We need to tell visually engaging
and simple stories to get across the
research message
Delighted to be speaking at this truly unique event Royal Leamington Spa In EnglandContext : My background is from both the client and agency sideFrom the very positive response to my submission and the subsequent voting it would seem that I am not alone in my thinking. There is a real danger of chancing too many nice and shiny new methodologies and techniques when the real focus can be on something that wouldn't take a lot to fix and improve. So actually NEWMR in this instance is just really old MR principles dusted down and given a fresh perspective and focus. We have to ask the question. If we arent very good at it then why have we failed? I will come onto this but my belief is that the way that this is something that can be easily addressed
I want to dive right in to explain the basis of my argument. To do this I want to use a neuroscience technique called Prism. Prism is designed to identify the behavioural preferences that directly relate to personal relationships and work performance. PRISM provides a holistic view of personality and behaviourThe colours refer to the four quadrants of your brain; your behaviour will reflect a preference and tendency to use particular neural pathways in the different parts of the brain, each of which is responsible for different aspects of behaviour. At the highest level: Left hemisphere - Red and Gold preferences reflect how you behave when engaged in a task and/or under pressure. Right hemisphereGreen and Blue reflect your behaviour in social settings and in establishing rapport with others
Based on completing a number of questions in a behaviour inventory the Prism process produces a map of behaviour and helps an employee learn about behaviour preferences. So what is also does in then benchmark your profile against a particular job role to determine if there is a suitable fit to that role I want to take 3 of these segments and use them to describe my point in the context of todays presentation. So if we leave the Stability segment to one side I want to focus on 3 segments. Expression, Drive and Analysis. At its simplest level I have made the following assumptions Analysis = typical profile of someone who works in the market research industry. Expression and Drive fit very well with profiles of our clients whom are the recipients of the research findings and information we are providing.
Likes accuracy, precision and detail. Diligent and process oriented, sequential and linear.
I have some very clear examples of this type of person from my career. Kicked- around the room by someone like this quite recently. They have very short attention spans and are very good at cutting out superfluous informationThese people need to be tweeted information
So we have our hero Steve the researcher with a specific behavioural profile based on detail , and method and process , and we have Dick and Pippa again with very different profiles and we need to communicate our research findings
3 key aspects of communication design to speak to our clients in the most effective way. 1: Simplicity = Not dumbing down it is about prioritising and making a clear statement of intentions . It is about focusing on a key theme, something we will come onto. 2: Imagery = Because of how the brain processes information, we are much more effective at remembering pictures than words. 3: A STORY = A story provides the emotional hook to aid memory. It adds context to the data.
The presentation secrets of Steve JobsLexical density.... Jobs speaks simply , less abstract and fewer words. The lexical density is calculated by look at lexical words (the so-called content or information-carrying words) and, (2) function words (those words which bind together a text) within the word classes of English.
He wants data to speak for itself with as little ornamentation as possible. Tufte says that good design has two key elements: “Graphical elegance is often found in simplicity of design and complexity of data”Wants to let the data speak for itself. http://www.edwardtufte.com/tufte/
Lawrence Lessig Harvard Law ProfessorOne or 2 words per slide
This is what we mean by being simple. Getting to the core of the idea. Stripping it down to its most critical essenceBe a merciless editor - This can be really painful as the researcher is very close to the data . He sees the value in all the information. There is a real tendency to gravitate towards complexity. Remember Steve likes details and we have to detach ourselves from this.
Facts are meaningless without a contextual storyNancy Duarte (slide:ology: The Art and Science of Creating Great Presentations ) recommends 90 hours to create an hour long presentation. 1/3 of the time spent thinking, crafting, prioritising 1/3 time spent on charts1.3 time spent on Rehearsing.
Reporters are trained to start their stories with the most important information Inverted PyramidA possibly apocryphal source of this technique came from the American civil war. Finding the Core and writing the lead in the research findings involves forced prioritisation.
Our brains don't really pay attention to boring things. If the brain recognises emotionally competent stimulus Amygdala releases dopamine to aid memory and information processing. And acts as a mental post-it note. Regardless of who you are, the brain pays a great deal of attention to these questions: Can I eat it? Will it eat me? Can I mate with it? Will it mate with me? Have I seen it before? This type of information has greatly aided our evolution. Dopamine is a dominant hormone in the Pippa group.
SO they will talk about the data such as the record temperatures-20.1C (-4F) Braemar-17.9C (-0.5F) Leeming-17C (1F) Aberdeen-13C (9F) Manchester-10C (14F) Glasgow-5C (23F) LondonThe midwives being taken to work in a tractor,In Hampshire, a mother walked through a blizzard - wearing only her pyjamas - to get to hospital to give birth to twins. Angela Mahon told the Portsmouth News: "I thought we weren't going to make it. I was so scared.Construction workers came to the rescue of a group of swans at a lake in Wallasey, Merseyside. The birds became trapped when ice froze around them, but builders used a mechanical digger to help the RSPCA free themFlight arriving into Gatwick - Jennie Chapman, in Northamptonshire, told the BBC she was desperately hoping her sister's flight would arrive on time at Gatwick on Saturday morning. "She is flying in from Texas to give me some of her white blood cells. Three years ago she saved my life by giving me her bone marrow. Unfortunately my non-Hodgkins lymphoma has returned." These stories make it all real and add context
Go off-lineNeed to practiceIts important to review the objectives and with those in mind look at what the key themes in the data are. Combination of old and new techniques
People talk about being visual. Pippa is more so than others.
We are trying to make what we say memorableWe want people to remember the messages you are telling. The key findings that will make the project a success. Reading is very inefficient - Our brain sees words as lots of tiny pictures, and we have to identify certain features in the letters to be able to read them. That takes time. Market researchers everywhere need to know about the inefficiency of text-based information and the incredible effects of images.
The key message – The computer is thin! In the adverts that is the main point that is always mentioned. The picture superiority effect says that pictures are remembered better than words, especially when people are casually exposed to the information and the exposure is for a very limited time. The effect is strongest when the pictures represent common, concrete things compared to more abstract ideas.
PechaKucha Night was devised in Tokyo in February 2003 as an event for young designers to meet, network, and show their work in public.It has turned into a massive celebration, with events happening in hundreds of cities around the world, inspiring creatives worldwide. Drawing its name from the Japanese term for the sound of "chit chat", it rests on a presentation format that is based on a simple idea: 20 images x 20 seconds. It's a format that makes presentations concise, and keeps things moving at a rapid pace.