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THE COMMUNICATION GROUP




BASICS OF
PUBLIC SPEAKING
PRESENTING TO YOUR
AUDIENCE




THE COMMUNICATION GROUP – ALL RIGHTS RESERVED 2012
THE COMMUNICATION GROUP

MY STORY                                             Most lecturers and ―gurus‖ on the subject
I speak a lot and am always surprised when hear      wouldbecontent torattle off helpful directives on the
thepresentation was of interest. I know Iam not      topic, eachone being aderivation of the same theme.
afraid ofpublic speaking, and I know Iam             ―It is the synergy of 1) content, 2) design and 3)
passionate aboutsubjects other people are            delivery that makes a presentation,‖ they would say.
curious about too. However, Inever for one           Yes, that‘s helpful… but it‘s vague and I feel does not
minute assume my presentations will be               answer the question in a way one can truly learn
                                                     from.There is no checklist for you to follow that would
‗powerful‘ – I always assume people are busy         prepare you for every situation. What will work in
and haveshort attention spans due to current         some instances will not work in others. But to truly
day-to-day culture.Therefore, I‘ve been thinking     deliver a powerful presentation I know I need to
quite a lot about how onegives a powerful            understand the following:
presentation.                                              1. Design your presentation ‘tools‘-i.e.
                                                              PowerPointor Keynote-well. There is no
What is the definition of a ‗powerful                         need to have dull slides.
presentation?‘                                             2. Preface well. Tell your audience what you
                                                              hope they will get out of it right up front.
                                                           3. Know your objectives. If you don‘t
In my eyes, it‘s when a crowd gathers after the               understand what you‘re talking about then
presentation toask more questions. And you                    it‘s doubtful anyone else will.
are invitedto give the samespeech elsewhere                4. Be truthful. Grandiosity ends up being
                                                              boring and not factual.
by someone in theaudience or the sponsorsof
the event.




THE COMMUNICATION GROUP – ALL RIGHTS RESERVED 2012
THE COMMUNICATION GROUP

5.     Know your audience. What sorts of people will        8.    Know your desired outcome. What do you
       be attending the presentation? What are their              wish to parlay? And what is the desired take-
       learning styles and levels of understanding on             away? What do you want the attendees to
       the topic?                                                 learn? A successful presentation always
6.     Know how you‘re planning on arriving from                  leaves the audience wanting to know more.
       point A to point D to avoid waffling.                9.    Know your fellow presenters. What are their
       Rehearsing helps a lot. Try it, and do this with           areas of expertise, and in what ways could
       people you respect and who are able to give                they bolster your argument?
       you objective/constructive criticism. Time           10.   Anticipate the difficult questions. Make a list of
       yourself and edit your slides to the desired               the most difficult, controversial questions that
       time slot. This doesn‘t mean you should                    could be asked of you. Make sure you can
       become ‗staged‘ in your presentation.                      answer them clearly and effectively.
7.     Your content should be engaging and                  11.   Wear something you feel fabulous in. It helps.
       interesting, certainly, but it‘s just as important         Trust me.
       that the steps you take in communicating your        12.   Feel confident in being spontaneous.
       message be clear and unambiguous.




THE COMMUNICATION GROUP – ALL RIGHTS RESERVED 2012
THE COMMUNICATION GROUP

13.    Don‘t be pedantic. You have know idea how
       many people in your audience already know
       this subject and/or know it better than you.
       You are merely a good communicator of
       information.
14.    And don‘t bang on too long. No-one is
       interested in dullards.
15.    And, have fun for goodnesssake. Life is short.
       For all of us.Engaging the
       audience, thatintangible fourth step
       after―content, design, anddelivery,‖ is alot
       easier to do if you understandthe above.

The readiness is all—well, at leastall you have
control over. The resthappens during the
presentationitself and unfolds differently each
time, depending on yourpersonality, your
confidence level,and your accessibility as a
publicspeaker.

Enjoy and good luck.

THE COMMUNICATION GROUP – ALL RIGHTS RESERVED 2012
CONTACT

                                                     THE COMMUNICATION GROUP

                                                     131 Greene Street Suite 3b
                                                     New York City, NY 10012
                                                     NY o: 646-873-7664
                                                     SF o: 415-864-1431
                                                     Twitter: @TCGagency


                                                     OUR COMPANIES:

                                                     TCG: http://thecommunicationgroup.com
                                                     SocMe Academy: http://socmeacademy.com
                                                     Social Presence: http://socialpresence.me
                                                     7 In Motion: http://7inmotion.com




THE COMMUNICATION GROUP – ALL RIGHTS RESERVED 2012

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Basics of Public Speaking & Presenting

  • 1.
  • 2. THE COMMUNICATION GROUP BASICS OF PUBLIC SPEAKING PRESENTING TO YOUR AUDIENCE THE COMMUNICATION GROUP – ALL RIGHTS RESERVED 2012
  • 3. THE COMMUNICATION GROUP MY STORY Most lecturers and ―gurus‖ on the subject I speak a lot and am always surprised when hear wouldbecontent torattle off helpful directives on the thepresentation was of interest. I know Iam not topic, eachone being aderivation of the same theme. afraid ofpublic speaking, and I know Iam ―It is the synergy of 1) content, 2) design and 3) passionate aboutsubjects other people are delivery that makes a presentation,‖ they would say. curious about too. However, Inever for one Yes, that‘s helpful… but it‘s vague and I feel does not minute assume my presentations will be answer the question in a way one can truly learn from.There is no checklist for you to follow that would ‗powerful‘ – I always assume people are busy prepare you for every situation. What will work in and haveshort attention spans due to current some instances will not work in others. But to truly day-to-day culture.Therefore, I‘ve been thinking deliver a powerful presentation I know I need to quite a lot about how onegives a powerful understand the following: presentation. 1. Design your presentation ‘tools‘-i.e. PowerPointor Keynote-well. There is no What is the definition of a ‗powerful need to have dull slides. presentation?‘ 2. Preface well. Tell your audience what you hope they will get out of it right up front. 3. Know your objectives. If you don‘t In my eyes, it‘s when a crowd gathers after the understand what you‘re talking about then presentation toask more questions. And you it‘s doubtful anyone else will. are invitedto give the samespeech elsewhere 4. Be truthful. Grandiosity ends up being boring and not factual. by someone in theaudience or the sponsorsof the event. THE COMMUNICATION GROUP – ALL RIGHTS RESERVED 2012
  • 4. THE COMMUNICATION GROUP 5. Know your audience. What sorts of people will 8. Know your desired outcome. What do you be attending the presentation? What are their wish to parlay? And what is the desired take- learning styles and levels of understanding on away? What do you want the attendees to the topic? learn? A successful presentation always 6. Know how you‘re planning on arriving from leaves the audience wanting to know more. point A to point D to avoid waffling. 9. Know your fellow presenters. What are their Rehearsing helps a lot. Try it, and do this with areas of expertise, and in what ways could people you respect and who are able to give they bolster your argument? you objective/constructive criticism. Time 10. Anticipate the difficult questions. Make a list of yourself and edit your slides to the desired the most difficult, controversial questions that time slot. This doesn‘t mean you should could be asked of you. Make sure you can become ‗staged‘ in your presentation. answer them clearly and effectively. 7. Your content should be engaging and 11. Wear something you feel fabulous in. It helps. interesting, certainly, but it‘s just as important Trust me. that the steps you take in communicating your 12. Feel confident in being spontaneous. message be clear and unambiguous. THE COMMUNICATION GROUP – ALL RIGHTS RESERVED 2012
  • 5. THE COMMUNICATION GROUP 13. Don‘t be pedantic. You have know idea how many people in your audience already know this subject and/or know it better than you. You are merely a good communicator of information. 14. And don‘t bang on too long. No-one is interested in dullards. 15. And, have fun for goodnesssake. Life is short. For all of us.Engaging the audience, thatintangible fourth step after―content, design, anddelivery,‖ is alot easier to do if you understandthe above. The readiness is all—well, at leastall you have control over. The resthappens during the presentationitself and unfolds differently each time, depending on yourpersonality, your confidence level,and your accessibility as a publicspeaker. Enjoy and good luck. THE COMMUNICATION GROUP – ALL RIGHTS RESERVED 2012
  • 6. CONTACT THE COMMUNICATION GROUP 131 Greene Street Suite 3b New York City, NY 10012 NY o: 646-873-7664 SF o: 415-864-1431 Twitter: @TCGagency OUR COMPANIES: TCG: http://thecommunicationgroup.com SocMe Academy: http://socmeacademy.com Social Presence: http://socialpresence.me 7 In Motion: http://7inmotion.com THE COMMUNICATION GROUP – ALL RIGHTS RESERVED 2012