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The document outlines key strategies for effectively engaging with teens as brands, emphasizing the importance of consistent messaging and clear positioning. It highlights how teens prefer to communicate, often through in-person interactions and texting, while also noting the prevalence of smartphone ownership among this demographic. Additionally, it suggests that organizations should create user personas to tailor their communications to teens' preferences.
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Big duck jep_brandraisingteens_5-09_reducedsize
- 1. Teens Like Brands: DoThey Like Yours? #brandraising Sarah Durham | Big Duck Jewish Education Project May 9, 2012
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- 5. Hello! • Your name,title, organization • Your org’s elevator pitch (2-3 sentences, please) • Why you’re here today • Do you have a communications dept? bigducknyc.com
- 11. Takeaway Consistency counts Exercise Layout yourmaterials and review, no agenda bigducknyc.com
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- 22. Blue slide: beclear about what you want to say as an organization, and how you want to say it.
- 39. Takeaway Positioning and personalitycan drive your communications and connect it all back to your mission Exercise Define your positioning and personality as a team and then assess your materials against them bigducknyc.com
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- 41. Visual Identities Contain Logo Colors Typography Useof imagery / graphics bigducknyc.com
- 42. Messaging Platforms Contain Name,abbreviation Tagline External vision, mission, values statements Key messages Elevator pitch Lexicon bigducknyc.com
- 45. Takeaway Your brand isvisuals + messaging, institutionalized through a style guide and trainings Exercise Articulate them all using positioning and personality, then define in style guide bigducknyc.com
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- 47. How teens communicate Methodof communications teens would miss if taken away: 1. Meet “in person” (58 percent ranked it No. 1) 2. Texting (28 percent) 3. Talk on the mobile phone (5 percent) 4. Facebook (5 percent) 5. Talk on the home phone, email, video chat, chat, Twitter (tie at 1 percent) http://www.ericsson.com/thecompany/press/releases/2012/01/1575273 bigducknyc.com
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- 49. http://pewinternet.org/Reports/2012/Teens-and-smartphones bigducknyc.com
- 50. http://pewinternet.org/Reports/2012/Teens-and-smartphones bigducknyc.com
- 51. Mobile phones arethe new smoking • 59% of boys and 47% of girls—said their calls last less than four minutes • 23% of respondents engage in video chats • 83% of those who answered yes, do so at leaste once a week • Teens use Facebook emotionally—as an extension of their real life http://www.ericsson.com/thecompany/press/releases/2012/01/1575273 bigducknyc.com
- 52. Smartphones • 23% ofteens age12-17 own smartphones • 31% (ages 14-17) • 8% (ages 12-13) http://pewinternet.org/Reports/2012/Teens-and-smartphones bigducknyc.com
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- 62. Takeaway Research can tellyou more about them so you can communicate on their terms, not yours Exercise Create user personas, then test your materials against them bigducknyc.com
- 63. CASE STUDY Masa IsraelJourney
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- 98. CASE STUDY Ask BigQuestions bigducknyc.com
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- 112. Upcoming Workshops • 5/24Bagels at Big Duck: Is it time to rethink your website? • 6/28 Bagels at Big Duck: Writing for the Web
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