Using an innovative mobile diary methodology we set out to uncover what impact (if any) 10 top brands had on teens as they went about their every day lives. The presentation shows our topline results and the lessons for brands interested in teen customers.

1. TEEN BRANDS SURVEYApril 2010A mobile research study investigating how, why and where 10 core brands impact on teen lives

4. Teenager mobile contact details.

6. Need to remind them of the brands we’re interested in.

9. Good experience – 74% will discuss

11. Brand usage of Facebook amongst 16-17 year olds was a remarkable 96%.

13. MacDonalds was the most noted brand (showing one benefit of having a retail network!) .

17. They can advice on product development so ask them and listen and act.

19. But don’t change your personality or role – be patient and consistent there.

20. Teens are receptive to messaging but they can spot a fraud (a tired corporate brand trying to be cool for 6 months) and you’re better off investing that advertising money in product development.

21. No brand can afford enough advertising to fake being competent.