We ran a guerrilla research project over the summer with teens. We learned a few things and confirmed some stuff we knew already. All interesting. Enjoy.
7 things to think about:
They have a love/hate relationship with advertising
They are strongly individual, yet desire the advice of others
Heavy researchers and more price conscious than you would think
They want to be recognized
They are extremely social and connected
They’re informed and in-touch, but still naïve
They don’t think the future will be much different, but they have high hopes for it
Insight You Need to Successfully Market to Tweens and TeensAquent
Understanding the youth market is crucial for any company attempting to capture the attention of today's tween and teen consumers. The lives and minds of this dynamic group are ever-changing, so it's essential to gain a better understanding of our youth today before launching your next youth-oriented product or marketing campaign. Much of Brenda Hurley's time is focused on C&R's youth business, providing research and consulting services to clients through its KidzEyes and TeensEyes Divisions. She was also very involved in this year's launch of YouthBeat, C&R's syndicated report covering the attitudes and behaviors of today’s youth.
Leaner times hit home for moms and younger millennials
As Americans ride out the nation’s protracted economic recovery, they are retaining some of the consumerist values and habits acquired during one of the worst of the downturns in U.S. history, when choices were tougher than usual. Kelly Mooney, President and Chief Experience Officer of Resource Interactive, shows some interesting shifts in the shopping decisions and brand affinities of the new consumer. Looking specifically at two of the most influential cohorts, Moms and their at-home Millennials, Kelly debuts new modes of digital engagement and ecommerce amenities to help marketers make the most of the increasingly powerful digital channel.
Nita Rollins and Dale Edman present Resource Interactive's latest research from Kelly Mooney's keynote at this year's Shop.org Annual Summit in our November iCitizen Webinar, Recession-Rewired: Leaner times hit home for moms and younger millennials.
Tweens . . . not Kids, not Teenagers - The 'in-between' Age1 HQ
This is my MA Advertising dissertation - The goal of the document is to provide ad agency's, clients, and current/ furture tween brands with a platform to begin their tween campaign. From this you will be able to get a sense of who exactly tweens are, what they do, how they think, and the best methods to reach them. My role in an ad agency is that of an account planner - a position that researches, finds strategies & provides insights. I approached my dissertation from a planner's perspective & really enjoyed the hundreds of hours I spent researching and writing about tweens. I would kindly appreciate any comments and feedback! Thanks - Colleen
Insight You Need to Successfully Market to Tweens and TeensAquent
Understanding the youth market is crucial for any company attempting to capture the attention of today's tween and teen consumers. The lives and minds of this dynamic group are ever-changing, so it's essential to gain a better understanding of our youth today before launching your next youth-oriented product or marketing campaign. Much of Brenda Hurley's time is focused on C&R's youth business, providing research and consulting services to clients through its KidzEyes and TeensEyes Divisions. She was also very involved in this year's launch of YouthBeat, C&R's syndicated report covering the attitudes and behaviors of today’s youth.
Leaner times hit home for moms and younger millennials
As Americans ride out the nation’s protracted economic recovery, they are retaining some of the consumerist values and habits acquired during one of the worst of the downturns in U.S. history, when choices were tougher than usual. Kelly Mooney, President and Chief Experience Officer of Resource Interactive, shows some interesting shifts in the shopping decisions and brand affinities of the new consumer. Looking specifically at two of the most influential cohorts, Moms and their at-home Millennials, Kelly debuts new modes of digital engagement and ecommerce amenities to help marketers make the most of the increasingly powerful digital channel.
Nita Rollins and Dale Edman present Resource Interactive's latest research from Kelly Mooney's keynote at this year's Shop.org Annual Summit in our November iCitizen Webinar, Recession-Rewired: Leaner times hit home for moms and younger millennials.
Tweens . . . not Kids, not Teenagers - The 'in-between' Age1 HQ
This is my MA Advertising dissertation - The goal of the document is to provide ad agency's, clients, and current/ furture tween brands with a platform to begin their tween campaign. From this you will be able to get a sense of who exactly tweens are, what they do, how they think, and the best methods to reach them. My role in an ad agency is that of an account planner - a position that researches, finds strategies & provides insights. I approached my dissertation from a planner's perspective & really enjoyed the hundreds of hours I spent researching and writing about tweens. I would kindly appreciate any comments and feedback! Thanks - Colleen
Guide | How Jewelry Retailers can Connect with Millennial ShoppersRaymark
The largest generation in history is about to move into its prime spending years. Millennials are going to reshape the jewelry industry; their unique experiences will change consumer behavior, forcing jewelry retailers to examine how they do business for decades to come.
In this exclusive guide, you will learn about:
• Who are the Millennials? And what do they really want?
• Millennial views on luxury
• The impact of social media
• Software tools to reach Millennials
LHBS continuously tracks changes in people, markets and technology to deliver curated and customised information to different organisations.
With a team of researchers collecting data on a daily basis for the Inspiration-Hub– an internal digital tool to monitor change and deliver relevant insights and inspiration– we would like to share these findings with our readers in a new way.
This presentation includes some of the most inspirational examples we have recently stumbled upon in the areas of marketing, service and product innovation.
This E-Book peels back the layers and uncovers fundamental truths about demographics and lifestyle attributes Millennials share universally as well as how they can be segmented into unique groups. Take a closer look and see how wonderfully complex & awesome they are and how you can reach them more effectively.
Loyalty Marketing is at a crossroads while the 80 Million + segment of Generation Y (Millennials) is growing in importance to companies across North America. This presentation provides a beginning insight into how we can shape Loyalty programs to engage and retain the interest of Millennials.
Is your company innovating for the right reasons, with the right priorities? How do you navigate your innovation roadmap to avoid pitfalls history has taught us? How are you embracing the new definition of "mobility" to ensure you fulfil your customers expectations?
Guide | How Jewelry Retailers can Connect with Millennial ShoppersRaymark
The largest generation in history is about to move into its prime spending years. Millennials are going to reshape the jewelry industry; their unique experiences will change consumer behavior, forcing jewelry retailers to examine how they do business for decades to come.
In this exclusive guide, you will learn about:
• Who are the Millennials? And what do they really want?
• Millennial views on luxury
• The impact of social media
• Software tools to reach Millennials
LHBS continuously tracks changes in people, markets and technology to deliver curated and customised information to different organisations.
With a team of researchers collecting data on a daily basis for the Inspiration-Hub– an internal digital tool to monitor change and deliver relevant insights and inspiration– we would like to share these findings with our readers in a new way.
This presentation includes some of the most inspirational examples we have recently stumbled upon in the areas of marketing, service and product innovation.
This E-Book peels back the layers and uncovers fundamental truths about demographics and lifestyle attributes Millennials share universally as well as how they can be segmented into unique groups. Take a closer look and see how wonderfully complex & awesome they are and how you can reach them more effectively.
Loyalty Marketing is at a crossroads while the 80 Million + segment of Generation Y (Millennials) is growing in importance to companies across North America. This presentation provides a beginning insight into how we can shape Loyalty programs to engage and retain the interest of Millennials.
Is your company innovating for the right reasons, with the right priorities? How do you navigate your innovation roadmap to avoid pitfalls history has taught us? How are you embracing the new definition of "mobility" to ensure you fulfil your customers expectations?
라이트브레인 UX1 컨설팅 그룹
[ 리서치 기간 2014년 8월 ~ 2015년 2월]
- 가상현실
- 증강현실의 도약
- 3차원 공간
- 감성적인 연결
* 발간 후 시간이 경과된 이유로, 문서 내 참고영상링크가 일부 삭제되거나 변경되었을 수 있음을 양해 부탁드립니다.
* 2015년 두번째 UX 트렌드 리포는 11월 초 발간 예정입니다.
라이트브레인 UX1 컨설팅 그룹
[ 리서치 기간 2014년 8월 ~ 2015년 2월]
- 생활 속 제품 혁신
- 감성을 변화시키는 제품
- 나만의 공간
- 충전 기술 혁신
* 발간 후 시간이 경과된 이유로, 문서 내 참고영상링크가 일부 삭제되거나 변경되었을 수 있음을 양해 부탁드립니다.
* 2015년 두번째 UX 트렌드 리포는 11월 초 발간 예정입니다.
< 2016 3rd UX Trend Report Part3>
라이트브레인 UX 트렌드 리포트 UX Discovery는 해외 다양한 매체들을 통해 하루 평균 50여건의 트랜드를 탐색, 수집, 검토하며 UX적 관점에서 분야별로 분석해서 정리됩니다.
2016 UX Discovery 3호에서는 본격적인 A.I시대의 진입을 맞아 드론, 로봇, 자율주행차량 등의 다양한 AI제품들과 서비스 그리고 빅데이터를 활용한 지진감지 경고앱과 같은 최신앱에서 가상현실, 웨어러블 등 뉴 UX 트렌드들도 한번에 살펴 보실 수 있습니다.
이중 3부에서는 커넥티드 카(Connected Car), 무인자동차(Autonomous Car), 드론(Drone), 로봇(Robot) 분야의 최신 트렌드를 담고 있으며
전체 리포트는 총 248페이지로, 나머지 내용 및 자세한 정보는 라이트브레인 웹사이트(www.rightbrain.co.kr)에서 확인할 수 있습니다.
< 2016 3rd UX Trend Report Part2>
라이트브레인 UX 트렌드 리포트 UX Discovery는 해외 다양한 매체들을 통해 하루 평균 50여건의 트렌드를 탐색, 수집, 검토하며 UX적 관점에서 분야별로 분석해서 정리됩니다.
2016 UX Discovery 3호에서는 본격적인 A.I시대의 진입을 맞아 드론, 로봇, 자율주행차량 등의 다양한 AI제품들과 서비스 그리고 빅데이터를 활용한 지진감지 경고앱과 같은 최신앱에서 가상현실, 웨어러블 등 뉴 UX 트렌드들도 한번에 살펴 보실 수 있습니다.
이중 2부에서는 새로운 인터랙션(New Interaction), 웨어러블(Wearable), 사물인터넷(Internet of Things), 혁신적인 제품(Product) 분야의 최신 트렌드를 담고 있으며
전체 리포트는 총 248페이지로, 나머지 내용 및 자세한 정보는 라이트브레인 웹사이트(www.rightbrain.co.kr)에서 확인할 수 있습니다.
Youth marketing - A guide to understanding youth development phases by Dan Pa...guest10a9e56
A short presentation that looks at some of the key development stages kids, tweens and teens go through and the implications for marketers looking to have conversations with kids. See danpankraz.wordpress.com for more insights into youth marketing.
< 2016 3rd UX Trend Report Part4>
라이트브레인 UX 트렌드 리포트 UX Discovery는 해외 다양한 매체들을 통해 하루 평균 50여건의 트렌드를 탐색, 수집, 검토하며 UX적 관점에서 분야별로 분석해서 정리됩니다.
2016 UX Discovery 3호에서는 본격적인 A.I시대의 진입을 맞아 드론, 로봇, 자율주행차량 등의 다양한 AI제품들과 서비스 그리고 빅데이터를 활용한 지진감지 경고앱과 같은 최신앱에서 가상현실, 웨어러블 등 뉴 UX 트렌드들도 한번에 살펴 보실 수 있습니다.
이중 마지막 4부에서는 전자상거래(Commerce), 마케팅(Marketing), 3D프린팅(3D Printing), 헬스케어(Healthcare), 에너지(Energy)
분야의 최신 트렌드를 담고 있으며
전체 리포트는 총 248페이지로, 나머지 내용 및 자세한 정보는 라이트브레인 웹사이트(www.rightbrain.co.kr)에서 확인할 수 있습니다.
< 2016 3rd UX Trend Report Part1>
라이트브레인 UX 트렌드 리포트 UX Discovery는 해외 다양한 매체들을 통해 하루 평균 50여건의 트렌드를 탐색, 수집, 검토하며 UX적 관점에서 분야별로 분석해서 정리됩니다.
2016 UX Discovery 3호에서는 본격적인 AI시대의 진입을 맞아 선보이는 다양한 AI제품들과 서비스 그리고 빅데이터를 활용한 지진감지 경고앱과 같은 최신앱에서 가상현실, 웨어러블 등 뉴 UX 트랜드들도 한번에 살펴 보실 수 있습니다.
이중 1부에서는 새로운 앱(New App), 인공지능(Artificial Intelligence), 가상현실(Virtual Reality), 증강현실(Augmented Reality) 분야의 최신 트렌드를 담고 있으며
전체 리포트는 총 248페이지로, 나머지 내용 및 자세한 정보는 라이트브레인 웹사이트(www.rightbrain.co.kr)와 블로그에서 확인할 수 있습니다.
Reaching teens through Social Media recaps some statistics about the teen demographic and social media, share the "10 Truths about Millennials" and finishes up with "10 Rules on Engaging Teens".
When you’re meandering through Twitter, whose accounts do you make sure to check every time?
As part of our Beneath the Trends series of research reports, we decided to gain a broader understanding of social media influencers among Gen Z and Millennials, particularly in terms of how influencers affect purchases. We designed a 25-minute qualitative interview with 204 people, and probed their responses using an artificial intelligence-moderated conversation.
Voor de zesde keer op rij organiseert JIM het jaarlijkse jongerenonderzoek Youthlab.
Josh Dhaliwal director van mobileYouth, UK gaf een keynote speech over de mythes rond jongeren en jongeren marketing.
Interesting stats on how and why 13-24 year olds behave online.
"Youth say after enjoying a piece of content, they don’t automatically share it because youth carefully craft their online personas. Teens cultivate an image for their peers; 18-24 year olds ensure there are no red flags for potential employers and colleges. Some develop social media devoted to topics of personal interest and assiduously maintain the theme to increase their followings."
WFA launched Project Reconnect to provide guidance to marketers so that brand communications more closely reflect what people expect from brands online. We want to build trust by bringing people and brands closer together around an agreed set of ground rules. We asked parents and kids what they thought. Here's what some of the kids told us. More here: http://tiny.cc/ltxrl
Today’s youth is a product of rapid change (cultural, technological, medical, you name it and they’ve been there). Having seen it all & adapted to it all, it is a cohort that is extremely diverse & ever changing.
We have tried to decode the attitudes & mindsets of today’s youth. We have also tried to understand their interaction with various categories and what it means for brands.
Read more here!
Back in 2014, Fame Per Second was asked to pitch for a matrimony platform, as developed by ABP.
Through the next couple of uploads, we will bring to you all the presentations that we had made starting from August till early 2015 on the concept.
First up, the first presentation made to ABP regarding consumer psyche and way ahead.
Positive criticisms will be appreciated.
This version of my Generation Z insight presentation was prepared for the Institute of Directors and so has some social innovation and cause specific insights towards the end. Some of the images are not my own, and their origins are unknown, if they are yours and you want them removed let me know.
Conversion Camp: How are Gen Z Shopping? Consumer insights from Keep It UsableLisa Duddington MSc
Conversion Camp Manchester 2015 talk by Veronica Pialoris of Keep It Usable, presenting the insights from their latest independent research with generation z consumers.
Generation We Study, Slingshot 2011 InternsSlingshot LLC
This study includes observational research, one-on-one interviews, and analysis of secondary studies and databases such as iconoculture, MRI and Mintel. Gen We is the generation born between the early to mid-90s and 2010, and they’ll be entering the work force in the next few years.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
![MEET SEAN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* Our teen community included 110 teens](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)