Big Duck Social Fundraising

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The document discusses social fundraising and provides tips for getting started with a social fundraising campaign. It explains that social fundraising involves turning supporters into fundraisers by harnessing social media. It recommends choosing a fundraising platform, setting up an organizational page, setting fundraisers up for success with sample materials, making the campaign specific and time-sensitive, highlighting top fundraisers, and incentivizing participants. An example campaign by NTEN that raised $30,000 is also summarized.

Technology

Social Fundraising:
Getting Started
#JDStech
Meghan Teich
January 8, 2013

#JDStech

Meghan Teich
Strategist
Big Duck
@itsMeghanT
@BigDuck

#JDStech

What we’re going to talk about
•  What are the social fundraising project
requirements for the JDS Social Media
Academy?
•  What is social fundraising?
•  What tools are available to use for social
fundraising?
•  How do I get started with a social
fundraising campaign?

#JDStech

Social Fundraising Project
•  Requirement of the JDS Academy
•  AVI CHAI Foundation is matching up to
$10,000 in funds
•  Campaigns must be new, or have a new
component
•  Your coach can help you with specific
questions about the project

#JDStech

http://blog.hubspot.com/Portals/249/images/holidayFundraisingInfographicLarge110712.jpg

#JDStech

http://social.razoo.com/2012/10/infographic-how-social-media-influences-giving/

#JDStech

Social fundraising…
•  Turns your supporters into
fundraisers
•  Harnesses the power of social
media
•  Isn’t all that different than raising
money door to door for a charity walk
or run

#JDStech

Figure out your platform
•  Read the fine print.
•  Each tool has different fees, so do
your research.
•  Some are based on monthly
subscriptions, others are based on
usage.

#JDStech

Figure out your platform
•  Take it for a whirl!
•  Make sure it’s intuitive and easy to
use.
•  Walk through the whole process in
your fundraisers’ shoes.
•  The easier it is to use, the more
motivated your fundraisers will be.

#JDStech

Figure out your platform
•  Show me the data!
•  Make sure you can download all of
the donor information.
•  Follow-up with new donors and turn
them into long-term supporters.
•  Keep them looped into your future
communication and fundraisers.

#JDStech

Set up your page
•  Create a team page for your
school.
•  Gather photos and videos to use
for story telling.
•  Link to your social media
properties.
•  Spread the word and recruit!

#JDStech

Set your fundraisers up for success
•  Write some sample copy they can
personalize.
•  Send some example photos and
videos.
•  Send weekly reminders to
fundraisers about their campaign.

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Ok, you’re all set up.
Now what?

#JDStech

Make your campaign a success
•  Get specific!
•  Make sure you’re raising money for
a specific goal.
•  Bonus points if there’s urgency
behind it… if not, create urgency
around a deadline.
•  Take advantage of the matching
grant.

#JDStech

Make your campaign a success
•  Be a force multiplier.
- Use your social media properties to
highlight fundraisers doing a good job.
•  Get your current supporters excited
about the campaign, and don’t forget
to ask them to donate.

#JDStech

Make your campaign a success
•  Incentivize your fundraisers.
•  It’s not easy to fundraise, make
sure they’re appreciated!
•  Give them shout-outs on your
social media properties.
•  Consider a prize for the person who
raises the most.

#JDStech

Case Study:
NTEN Community
Champions

#JDStech

Resources
•  Social Fundraising Done Right | Big Duck
•  Social Fundraising, The Next Frontier | Big Duck
•  How to turn your stakeholders into fundraisers |
Nonprofit Quarterly
•  Social Fundraising Tips and Best Practices | Rad
Campaign
http://bitly.com/bundles/farra/1

#JDStech

Contact Meghan
meghan@bigducknyc.com
twitter.com/itsmeghant
linkedin.com/in/meghanteich

#JDStech

Contact Big Duck
bigducknyc.com
bigducknyc.com/blog
facebook.com/bigduck
twitter.com/bigduck

#JDStech

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