IESE Executive Education Strategic Management Program. 2 days intensive training in Barcelona. Digital technologies are rapidly transforming our world. Learn how to create value from digital assets with an eye on growth and innovation. Explore strategies to monetize your data to gain competitive advantage.

1. Big Data,
Where to Start?
Barcelona
June 20-21, 2018
Focused Programs
Strategic Management

2. Big Data, Where to Start?IESE Business School
Benefits
• Gain insights on strategies to how
to transform data into growth
• Expand your understanding of
methods employed to manage data,
including social media and mobile data
• Sharpen your knowledge of the
most relevant technological trends,
including the Internet of Things,
automation and artificial intelligence

3. IESE Business School 3 Big Data, Where to Start?
Content
The Opportunities
of Big Data
• Examine how big data
can provide the basis
for successful digital
strategies
• Discover the potential
of aggregated customer
data in analyzing market
opportunities and
measuring business
performance
1 Strategic Data-Driven
Marketing
• Learn how to leverage
the data generated
by customer interactions,
including social media,
mobile and other types
of digital data platforms
• Examine how firms and
third parties can access
consumer insights by
tapping the vast amount
of avilable data
2 Other Program
Highlights
• Gain an overview of
diverse data products,
data assets and business
models
• Explore the wider trends
in big data, the Internet
of Things, automation
and artificial intelligence
3

4. Big Data, Where to Start?IESE Business School
What do they say?
“Really useful program, the practical
examples are very interesting and closely
related to the subject.”
Ricard Vela
Head of the Digital Unit . TÜV RHEINLAND IBÉRICA, S.A.
“Everyone thinks they know how important
technology is, but once you study this
course you’ll realize it’s a game changer
as well as learn new ideas for your
business or firm. I loved this course.”
Cristina González Grandía
Financial Consultant . Management Solutions

5. Big Data, Where to Start?IESE Business School 5
Class Profile
BY AGE BY HIERARCHYBY SECTOR
Food &
Drink
24%
Transports & Postal Services
18%
Other
34%
Industry
& Mining
12%
Learning, Education
& Culture
12%
Director
31%
Consultant
13%
Staff
19%
Manager
25%
Other
12%
<=35
25%
35-40
6%
40-45
50%
45-50
6%
50-55
13%

6. IESE Business School 6 Big Data, Where to Start?
Faculty
Professor of Managerial Decision
Sciences and Analysis of Business
Problems
PhD in Mathematical Sciences,
Universitat de Barcelona
Degree in Mathematics, Universitat
de Barcelona
Assistant Professor of Managerial
Decision Sciences
PhD in Management, IESE,
University of Navarra
Master of Research in Management,
IESE, University of Navarra
Associate Professor of Managerial
Decision Sciences
PhD in Mathematics, Universitat
de Barcelona
Miguel Ángel Ariño Inés Alegre Miguel Ángel Canela
Academic Director

7. Big Data, Where to Start?IESE Business School
Next steps
enfocados@iese.edu
www.iese.edu/big-data
APPLY!