Our Digital Innovation Academy allows individuals and organization teams to fully understand the potential of new Digital technologies, develop management and strategic skills, and have direct access to our teaching staff and research papers from anywhere in the world.

1. Digital Innovation Academy
The professional competences update services
Details of Programs

2. The Digital Innovation Academy
Digital technologies have an increasingly pervasive
and relevant role in any organization, from private
companies to Public Sector Authorities.
The digital concept represents more and more the key
strategic lever of innovation and transformation of the
organization and of the business model, fundamental to
acquire or maintain competitive advantages.
In a world where competition is global Digital
Innovation can make the difference but new
competences are required. The Digital Innovation
Observatories of the Politecnico di Milano are a unique
source of knowledge on key Digital Innovation themes:
leveraging knowledge developed in twenty years of
Research activity. Through the Digital Innovation
Academy the School of Management of the Politecnico
di Milano provides a set of tracks enabling individuals
and organization teams to unleash the potential of new
digital technologies and drive the digital transformation
within organizations, developing “DIGITAL SKILLS”.
PROGRAMS OVERVIEW
Our Digital Innovation Academy allows individuals and organization teams to fully understand
the potential of new Digital technologies, develop management and strategic skills, and have direct
access to our teaching staff and research papers from anywhere in the world.
Through online platforms, the Digital Innovation Academy delivers a flexible, convenient, and
relevant learning experience to a global audience: we leveraged over 15 years of research expertise
to create a cutting-edge offer to give participants the knowledge they need to bring new ideas and
perspectives on digital innovation back to their business challenges and their organisations.
Digital Program participants have diverse personal, business, and academic backgrounds and they
include scientists, engineers, technicians, managers, consultants, and other roles from industry,
government, non-profit, and academic sectors.
2

3. PROGRAMS ON DIGITAL INNOVATION
We have created 8 online webinar programs
that give participants the flexibility to learn,
on their own schedule, the critical knowledge
needed to design new strategies and deliver on
digital innovation:
• Business Intelligence & Analytics Strategy.......pg. 4
• Digital Marketing & Sales.................................pg. 6
• Digital Soft Skills.................................................pg. 8
• Digital Strategy & Innovation.........................pg. 10
• Digital Trends & Solutions..............................pg. 12
• Human Resources Innovation........................pg. 14
• Smart Working & Digital Organization........pg. 16
• Social Media Strategy & Management..........pg. 18
HOW THEY WORK
Our online programs combine a number of
learning elements to create a balanced blend
of learning, interaction and applications in the
learning journey of participants. The platform
allows participants to learn at their own pace,
by viewing the contents and interacting with
the instructors:
• Classes are entirely online, delivered through
on demand webinars;
• Lesson materials are available for download
to registered participants;
• Interactions with teachers are possible via
email following the webinar.
3

4. Business Intelligence & Analytics Strategy
Understanding the strategic value and leveraging the innovation potential of Big Data Analytics and
Business Intelligence is a mission that cannot be postponed. Data business is becoming a key sector for
the World’s economy, for the development of products and services.
It’s necessary to point out that Big Data is not only and simply data but is part of a complete process.
Companies, in fact, are in urgent need of managing its acquisition, presentation, sharing, analysis and
viewing.
This program walks us through the big data universe, examining all its aspects: from strategy definition
to methodologies and application, from threats to opportunities.
GOALS
• Understanding the scenarios, opportunities and main applications of Big Data Analytics and Business
Intelligence in managing businesses
• Analyse methodologies and applications of Business Analytics & Big Data Analytics
• Understanding how to effectively manage data from Social Networks and the web
• Understanding how to effectively manage data from IOT
• Establish effective information governance for better quality, privacy and security
• Examine what new professional skills and competences are required for Big Data management
Digital Innovation Academy – Details of Programs
More on prices and fees on pag. 20
4