Andrea Gigli introduce l'evento Big Data per la Social & Business Innovation organizzato da Startup Saturday Europe il 13 Dicembre 2014 a Firenze.

1. Andrea Gigli – StartupSaturday.it - #bigdataSS
The Big One – Big Data for Business and Social Innovation
13 Dicembre 2014 – Impact Hub Firenze
http://about.me/andrea.gigli @andrgig

2. We spend our day producing Data
11110000 mmmmiiiinnnnuuuutttteeeessss
“We create as much information
in two days now as we did from
the dawn of man through 2003”
(2003) Eric Schmidt, former CEO at Google
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2222000011115555
The Big One – Big Data for Social and Business Innovation – 13 Dicembre 2014

3. Data are everywhere…
3
The Big One – Big Data for Social and Business Innovation – 13 Dicembre 2014

4. Data are everywhere…
4
The Big One – Big Data for Social and Business Innovation – 13 Dicembre 2014

5. everywhere…
5
Human
Resources
Company
Customer
Relations
Manufactu
-ring
Resources
FFiinnaanncciiaall
Supply
Chain
The Big One – Big Data for Social and Business Innovation – 13 Dicembre 2014

6. … and everything is connected
6
1985 1990 1995 2000 2005 2010 2015 2020
The Big One – Big Data for Social and Business Innovation – 13 Dicembre 2014
Internet
of
Contents
Internet
of
People
Internet
of
Places
Internet
of Things
Internet of
Everything

7. Power Law is the rule
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0 0
1985 1990 1995 2000 2005 2010 2015 2020
Costo della Tecnologia Potenza di Calcolo
The Big One – Big Data for Social and Business Innovation – 13 Dicembre 2014

8. BIG DATA Sensors/RFID/Devices
Click stream
User generated cnts
Social networks
Sentiment analysis
Spatial coordinates
Business data feeds
Video/Audio/Imgs
Speech to text
Product/Service logs
SMS/MMS
…
GimmeMore!
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WEB Web logs
A/B testing
Offer history
Dynamic pricing
Dynamic funnels
Search marketing
Behavioral
targeting
…
The Big One – Big Data for Social and Business Innovation – 13 Dicembre 2014
CRM
Customer segmentation
Offer details
Customer touches
Support contacts
….
ERP
Production Costs
Supply chain records
Purchase records
Payment records
Complexity
Dimension

9. Data are becoming Big
9
The Big One – Big Data for Social and Business Innovation – 13 Dicembre 2014
Volume
MB GB
TB
PB
Velocity
Variety

10. Why you should care about Big Data
10
“In God we trust, all
others bring data”
W. Edwards Deming
The Big One – Big Data for Social and Business Innovation – 13 Dicembre 2014

11. Are Data really useful?
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2011, LaValle et al., “Big
Data, Analytics and the Path
from Insights to Value”, MIT
Sloan Management Review
The Big One – Big Data for Social and Business Innovation – 13 Dicembre 2014

12. What can you ask to Big Data?
What happened?
Why did it happen?
What will happen?
What is the best than
can happen and how?
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Data Information Knowledge
Email, Logs, Medical
Records, Surveys,
Sport Performance,
Web Pages, Social
Network Activities,
Sensor Data,
Financials, Shopping
Charts….
Cleaning,
Wrangling,
Joining,
Debugging,
Analysis,
Visualization,
Reporting
The Big One – Big Data for Social and Business Innovation – 13 Dicembre 2014
Human &
Organizations
Activities, Biology,
Finance, Internet,
Production
systems, Service
delivery…

13. Kinds of Data Intelligence
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J. & J. Kolb, The Big Data Revolution
The Big One – Big Data for Social and Business Innovation – 13 Dicembre 2014

14. Joining Data Intelligence, Knowledge & Strategy
Raw
Data
Predict & Act
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The Big One – Big Data for Social and Business Innovation – 13 Dicembre 2014
Competitive Hedge
Analytical Maturity
What happened?
What is going
to happen?
What is the best that
it can happen?
Clean
Data
Generic
Predictive
Analytics
Standard
Reports
Predictive
Modeling
Optimization
Why did it
happen?
Experience & React
Advanced
Reports &
Analytics

15. (some) Opportunities behind Big Data
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Smarter Healthcare Multi-channel sales Finance
The Big One – Big Data for Social and Business Innovation – 13 Dicembre 2014
Homeland Security
Telecom
Manufacturing
Traffic Control
Trading Analytics Fraud and Risk
LogAnalysis
Search Quality
Retail: Churn, NBO

16. Now it’s time to enjoy #bigdataSS
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The Big One – Big Data for Social and Business Innovation – 13 Dicembre 2014