Few years ago, business leaders used to adopt a set of techniques and technologies to transform raw data into meaningful information, which is called business intelligence (BI). And in today’s time, business leaders need a solution that is contextually responsive, which is exactly what Call Sumo provides.

1. The Evolution
of Business
Intelligence

3. Business Intelligence initially helped
companies with limited space for stored data.
It produced centralized dashboards to act as
an interface between raw data and computer
users. Over time, it evolved into
applications that stood on their own and
provided analytics on an ad hoc basis. While
more sophisticated, the apps were also more
static. They couldn’t drive decisions at the
executive level.

4. Big Data, the Internet of Things, and other
forms of unstructured data comes in
continuously from unrelated systems
originating outside the company. A static
template is no longer adequate. Today’s
business leaders need a solution that’s
contextually aware, which is exactly what
Call Sumo provides. Call Sumo goes
beyond data retrieval, storage, and
reporting and provides actionable
insights that work for you.

5. What makes these Call Sumo so
smart?

6. Call Sumo provides BI tools and
integration to make your daily workflow
easier. We provide relevant insights that
you can take immediate action on with no
interruption in your workflow. The data
appears the instant you require it. You can
make it available to others in your
business as well.

7. Most managers lack the time to
investigate every customer interaction as
thoroughly as they need to. This results
in lost revenue, and inadequate
dashboards are often to blame. They
don’t tell managers which actions to take
in the present time.

8. Our call tracking software runs an
algorithm before making a
recommendation that depends on a
predictive model for accuracy. It looks at
the customer’s past interactions and it can
refine recommendations by quickly
analyzing your CRM. Its predictive abilities
and recommendations improve as it gets to
know the typical behavior of each user.

9. BI has been renewing enthusiasm in
industries across the board. No longer
content just to receive data, effective business
people know they need solutions to help them
create actionable results based on the insights
provided. Call Sumo eliminates irrelevant
details and bias, levels the playing field for
complex machine learning, and shortens the
decision-making process for company
leadership. These features all serve to
improve the bottom line.

10. If your company is struggling because it
hasn’t yet embraced 21st
century
technology, let us know and we’ll help
you level up your marketing strategies.