Ghent, December 15
Future Challenges DEBATE
Thursday 15-12-2016, Ghent (Belgium)
Introduction | 16.55 – 17.00 by Finn Raben (ESOMAR)
Future Challenges Debate | 17.00 – 18.00
3 Challenges | Tom De Ruyck
Join the Debate | You !
The Jury | Kornel Muller, Stan Knoops, Koen Van Parijs
The Judge | Finn Raben
Reception | 18.00 – 18.45
See you in Amsterdam for
ESOMAR Congress 2017!
Celebrating our 70th Anniversary
Save the date!
10-13 September 2017
20 January 2017
Call for Speakers is open!
Who is ANA?
ANA is a new members resource, the first
artificial intelligence search engine for
market research with AI learning
ANA combs through ESOMAR’s 70 year’s
of content to answer specific research
ANA will transform the way we
provide market insights for the
industry and beyond
Tom De Ruyck
Koen Van Parijs
CMI Director Europe
Global Head of Insight
YOU: + vs. -
Are Robots and Artificial Intelligence
taking over the Research Industry?
Algorithms will become the key ‘drivers’
of the industry!
Remesh is mind blowing! We got insights on our
product in minutes that we'd never have gotten
from any other medium.
Joel Wishkovsky, CEO, Simple Contacts
Robots & Artificial Intelligence
Ray Poynter, NewMR:
Automation and Artificial Intelligence will, over a
period of time, replace the worst 75% of market
research, leaving just the best as having a
significant human component.
Our new role will be totally different:
more an activator and curator of
insights - helping companies to select
the relevant insights and help them to
turn them into action.
Researchers are becoming the curators of insights
New metric in the organisation.
They built an installation with data-
points represented by physical balls. An
airstream shoots the balls in the air to
the correct, corresponding height to
show if the score goes up or down. And
yes, people go wild when the balls go up.