The fusion of Big Data and Market Research in a Brazilian media company as an example of the Information Goods Economy and their challenges for Market Research companies
Market Research meets Programmatic Media. Using the convergence between Marketing and Tech to develop new methodologies. Presented at Esomar Latin America Conference in Sao Paulo, April 2015.
Presentation at the Leader Thinking Forum on how digital trends will combine with demography, globalization and natural resources to change business environment in Brazil
Market Research meets Programmatic Media. Using the convergence between Marketing and Tech to develop new methodologies. Presented at Esomar Latin America Conference in Sao Paulo, April 2015.
Presentation at the Leader Thinking Forum on how digital trends will combine with demography, globalization and natural resources to change business environment in Brazil
Fighting Phantom Firms in the UK: From Opening Up Datasets to Reshaping Data ...Jonathan Gray
"Fighting Phantom Firms in the UK: From Opening Up Datasets to Reshaping Data Infrastructures?". Working paper presented at the Open Data Research Symposium at the 3rd International Open Government Data Conference in Ottawa, on May 27th 2015. The paper draws on research undertaken as part of the EU H2020 funded ROUTE-TO-PA project.
Convergence: How social commerce and mobile change the way we make decisions ...Sharon Mandler
Technology is evolving in such a way that previously distinguishable digitalized information formats, services, applications, networks, and business models are blending in ways that reduce distinctions. Furthermore, the lines are being blurred between on and offline activities—technology, specifically that which is based on social interaction, is merging with every facet of life
As the way in which we consume and interact with information continues to evolve, brands and retailers in particular, must establish and maintain engagement with consumers at multiple information intersections. (For example mixing business/marketing content with personal/user generated content, or building campaigns that are screen agnostic)
A presentation for the Tow Center for Digital Journalism at Columbia University. Full report available at: http://towcenter.org/wp-content/uploads/2014/05/Tow-Center-Data-Driven-Journalism.pdf
Learn why more data is collected about you than ever. How Google, Facebook, Twitter, Apple are part of the problem not the solution. Why trying to strengthen privacy laws may be too late. Get more insights from http://www.technoledge.com.au/b2b-blog
Big Data Digital Humanitarianism Lightning TalkRyan Burns
Big Data and Digital Humanitarianism are becoming intertwined in ways that *necessitate* we as geographers ask new questions. This is a 5-minute lightning talk I gave at the 2014 AAG, as part of the series of Big Data lightning talks organized by Andy Shears, Joe Eckert, and Jim Thatcher.
Apas congresso2014 marcelo_coutinhofgv_socialnetworks_BrazilianRetailMarcelo Coutinho Lima
Social Networks and Retail in Brazil: indicators, business structure and metrics. Presented at the Congress of the Supermarket Association in São Paulo
Fighting Phantom Firms in the UK: From Opening Up Datasets to Reshaping Data ...Jonathan Gray
"Fighting Phantom Firms in the UK: From Opening Up Datasets to Reshaping Data Infrastructures?". Working paper presented at the Open Data Research Symposium at the 3rd International Open Government Data Conference in Ottawa, on May 27th 2015. The paper draws on research undertaken as part of the EU H2020 funded ROUTE-TO-PA project.
Convergence: How social commerce and mobile change the way we make decisions ...Sharon Mandler
Technology is evolving in such a way that previously distinguishable digitalized information formats, services, applications, networks, and business models are blending in ways that reduce distinctions. Furthermore, the lines are being blurred between on and offline activities—technology, specifically that which is based on social interaction, is merging with every facet of life
As the way in which we consume and interact with information continues to evolve, brands and retailers in particular, must establish and maintain engagement with consumers at multiple information intersections. (For example mixing business/marketing content with personal/user generated content, or building campaigns that are screen agnostic)
A presentation for the Tow Center for Digital Journalism at Columbia University. Full report available at: http://towcenter.org/wp-content/uploads/2014/05/Tow-Center-Data-Driven-Journalism.pdf
Learn why more data is collected about you than ever. How Google, Facebook, Twitter, Apple are part of the problem not the solution. Why trying to strengthen privacy laws may be too late. Get more insights from http://www.technoledge.com.au/b2b-blog
Big Data Digital Humanitarianism Lightning TalkRyan Burns
Big Data and Digital Humanitarianism are becoming intertwined in ways that *necessitate* we as geographers ask new questions. This is a 5-minute lightning talk I gave at the 2014 AAG, as part of the series of Big Data lightning talks organized by Andy Shears, Joe Eckert, and Jim Thatcher.
Apas congresso2014 marcelo_coutinhofgv_socialnetworks_BrazilianRetailMarcelo Coutinho Lima
Social Networks and Retail in Brazil: indicators, business structure and metrics. Presented at the Congress of the Supermarket Association in São Paulo
Ad Spend in Brazil 2015/2016: low growth in general, but Digital will benefit from the increase in time spent and advertiser's demand for better ROI / Sales due adverse economic conditions
This lecture aims to give some food for thought regarding how the current High Performance Computing systems (hardware and software) tends to merge with Big Data ones (Machine Learning, Analytics and Enterprise workloads) in order to meet both workloads demands sharing the same clusters.
Big Data Taiwan 2014 Track2-2: Informatica Big Data SolutionEtu Solution
講者:Informatica 資深產品顧問 | 尹寒柏
議題簡介:Big Data 時代,比的不是數據數量,而是了解數據的深度。現在,因為 Big Data 技術的成熟,讓非資訊背景的 CXO 們,可以讓過去像是專有名詞的 CI (Customer Intelligence) 變成動詞,從 BI 進入 CI,更連結消費者經濟的脈動,洞悉顧客的意圖。不過,有個 Big Data 時代要 注意的思維,那就是競爭到最後,不單只是看數據量的增長,還要比誰能更了解數據的深度。而 Informatica 正是這個最佳解決的答案。我們透過 Informatica 解決在企業及時提供可信賴數據的巨大壓力;同時隨著日益增高的數據量和複雜程度,Informatica 也有能力提供更快速彙集數據技術,從而讓數據變的有意義並可供企業用來促進效率提升、完善品質、保證確定性和發揮優勢的功能。Inforamtica 提供了更為快速有效地實現此目標的方案,是精誠集團在 Big Data 時代的最佳工具。
Interested in starting a company in Brazil? Here is a quick 15-min guide for everything you need to know to get started.
This guide is provides an overview of the Brazil market size, key players, opportunity then dives into topics such as costs of operation, rules/regulations and even local culture.
Brazil Startup Report is a guide written by local volunteer entrepreneurs and investors. If you are interested in creating such a report for your own country, please contact hello@worldstartupreport.com. Please also consider making a donation to help create more of these free reports for other countries in need.
Thanks for reading!
The age of fractured truth – subhash dhuliyaGmeconline
This first phase of the information and technological revolution was facilitated by the integration of computers, telecommunication and satellite. A networked global ‘village’ had emerged. People had access to diverse sources of news and information. The Internet created numerous platforms of political, social and cultural interactions. There were high expectations that information will be democratized... Read More
Future of privacy - An initial perspective - Stephen Deadman, VodafoneFuture Agenda
An initial perspective on the future of privacy by Stephen Deadman, Group Privacy Officer at Vodafone. This is the starting point for the global future agenda discussions taking place through 2015 as part of the the futureagenda2.0 programme. www.futureagenda.org
Big Data for Development: Opportunities and Challenges, Summary SlidedeckUN Global Pulse
Summary points from UN Global Pulse White Paper "Big Data for Development: Opportunities & Challenges." See: http://www.unglobalpulse.org/BigDataforDevelopment
Dati: La "quinta" rivoluzione dell'information technology - intervento di Mario Rasetti, Fondazione ISI, al Lunch Seminar "Big Data e Internet of Things" del 29 giugno 2015, organizzato dal CSI-Piemonte
A combination of automatic, real-time data feeds from government agencies and new Web 2.0 "data visualization" tools can both increase cooperation and operating efficiency within government, and improve the quality of policy debate and encourage people to become actively involved in offering ideas to improve government. NOTE: best viewed in full-screen mode to read notes.
Our world is moving at an accelerated pace, and so is our culture. From lifestyle shifts to broader reaching, and sometimes turbulent, events that touch on all our lives, the upcoming year prods us to look at where we’ve been — and where we’re going in the future. For 2018, we’ve selected cultural shifts in our 2018 Trends Brief that will emerge or continue to shape our behaviors, capture our aspirations and impact industries. Read on for a glimpse of our near future.
This primer - or "Big Data 101" specifically for the international development and humanitarian communities - explains the concepts behind using Big Data for social good in easy-to-understand language. Published by the United Nations' Global Pulse initiative, which is exploring how new, digital data sources and real-time analytics technologies can help policymakers understand human well-being and emerging vulnerabilities in real-time. www.unglobalpulse.org
We now use more information in our day-to-day life than before. The volume of information available through radio, television, internet, books, newspapers, and magazines has enlarged manifold, both in developed and developing countries. Increased flows of information between parties, individuals as well as organizations, have made interactions information-intensive. The unprecedented advances in information and communication technologies (ICT) have transformed societies in both developed and developing countries in ways that were unimaginable not so long ago. The way we conduct our personal lives, the way we build and maintain interpersonal relationships, and the way we engage in production and distribution activities have undergone changes that have long-run implications for the society in general and for the economy in particular.
Free download at: http://vint.sogeti.com/downloads/
In the past few years, information technology has become increasingly personal and social and has made its presence very much felt. The emergence of wearable computing and other forms of empathic ‘things’ seems a logical further step: even more intimate, more human-oriented, and ubiquitous. There are more and more devices that count our steps, take our blood pressure or measure the indoor temperature, track our location or conversations.
We are witnessing a computer boom in terms of kinds, shapes and sizes – around, on or inside the body – that behave increasingly smart and link up more and more intuitively with man’s extremely personal and natural interface.
In the next decade Personal Computing will become really personal: inside, on and around the person with attention for the context of the individual. In this study we explore this development and present seven manifestations that can define the impact on business, such as the ‘quantified employee’ and the ‘body as the new password’
Palestra sobre como o impacto econômico da Inteligência Artificial vai tornar o pensamento crítico, a comunicação e criatividade em recursos escassos no mercado de trabalho
Como a transformação digital afeta o marketing e a comunicação: fim do "discurso" sobre a marca, implosão da confiança, tecnologia de personalização e mídia programática como resposta para a escassez de atenção.
O impacto das tecnologias digitais no relacionamento entre empresas e consumidores e entre organizações e colaboradores. Palestra para executivos do Grupo Votorantim no evento comemorativo dos 100 anos da empresa.
Palestra no Maximidia 2013 sobre a competição da venda de atenção baseada nas economias de escala (mídia e agências tradicionais) versus economias de rede
Apresentação no Congresso Brasileiro de Engenharia de Televisão 2013. Novo sistema econômico da mídia (Consumercast) diminui a importância do conceito de grade para vender atenção
Simultaneous media usage Latam+Spain+US Hispanics and its impact on the TV advertising value chain. Data based on research with 6.600 internet users (IPSOS)
Some points for discussion with Terra, Wal Mart, Coca-Cola and BAT in the panel: How Understanding Consumers Drives Business Growth at the Insight Innovation Exchange in Brazil
Palestra sobre ameaças e oportuniades das redes sociais digitais para empresas de pesquisa, realizada no 4o Encontro dos Dirigentes das Empresas de Pesquisa
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
1. Big Data, Market Research and
Information Goods
Marcelo Coutinho
Fundação Getúlio Vargas / Terra
Brazil
marcelo.coutinho@post.harvard.edu @mcoutinho
2.
3.
4. “In an information-rich world, the wealth of
information means a dearth of something else: a
scarcity of whatever it is that information
consumes. What information consumes is rather
obvious: it consumes the attention of its
recipients. Hence a wealth of information creates
a poverty of attention”.
Herbert Simon, 1971
15. “Information goods are
anything that can be
digitized (books, movies,
journals, telephone
conversations, photos, etc).
They can be edited, bought,
shared, rented or loaned”
Hal Varian
16. Newsweek,
27/02/1995:
“The truth is no online
database will replace
your daily newspaper,
no CD-ROM can take
the place of a teacher
and no computer
network will change
the way government
works"
17. Market Research will remain relevant if integrates
itself in the “information goods production chain”, as
more sensors capture consumer behavior
• Software + Hardware + New Methodologies =
integration of implicit data (behavior) and explicit data
(opinions)
• Partnerships with content providers
• Human Resources
18. Big Data, Market Research and
Information Goods
Marcelo Coutinho
Fundação Getúlio Vargas / Terra
Brazil
marcelo.coutinho@post.harvard.edu @mcoutinho