This document discusses the growing size of data in fields related to the arts and humanities. It notes that the Library of Congress represents 235 terabytes of data, while future projects like the Square Kilometre Array will generate petabytes and zettabytes of data per second. Cultural heritage institutions also deal with large amounts of data from digitized collections, archives, photographs, manuscripts, and more. While the size of this data poses challenges, it also creates opportunities for new forms of analysis and interpretation that can provide new insights. Big data approaches may be applicable to certain types of humanities data, such as sound archives, but predictive analytics may not always be appropriate.