The document provides tips for SEO professionals on how to effectively implement SEO strategies for clients. It advises taking full responsibility for results, learning to influence decision-makers rather than those who can't help, tailoring reports and conversations to focus on business objectives not SEO details, gaining buy-in from all teams involved, and maintaining contingency plans. The overall message is for SEO experts to act as politicians, marketers, and public speakers in order to successfully get work done and see ROI for clients.

1. Getting SH*T Done(Actually Making SEO Happen) Explicitly.me Twitter.com/rishil

2. Walking into a Clients SEO– This is What I Find

4. Trying to Figure out what the Problems Are While Speaking to Various People in Charge– This is How I Feel

6. When Stuff Just Cant Happen – this How I USED to Feel

8. Solutions? Take FULL Responsibility. If YOU cant influence it, you #FAIL SEO isn't about SEO anymore – be a Politician, a Marketer, a Public Speaker, a Lobbyist

9. Stakeholder Massage

10. Reports That Mean What they Want

11. Don’t waffle about SEO – managers want to know about THEIR ROIs

12. Get Your Teams Involved The Whole Way

13. Are You an SEORockstar? Do you really think your client / boss gives a crap?

14. Trying to Sway Arguments in your Favour – Be Realistic

15. Finally Don’t paste yourself into a Corner. Contingency, Contingency, Contingency, Contingency, Contingency, Contingency, Contingency, Contingency, Contingency, Contingency, Contingency, Contingency, Contingency, Contingency, Contingency, Contingency, Contingency, Contingency, Contingency, Contingency, Contingency,

17. In Short Get to know the Business Movers and Shakers Keep a Civil attitude and learn to influence the movers and shakers Don’t over do the SEO talk – managers, clients and bosses want to know bottom lines Just because a report is pretty, doesn’t mean its useful Use arguments that sway decisions in the stakeholder minds – not yours. Always have a back up plan