Big bazaar customer feedback presntation
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1. A study was conducted at Big Bazaar in Zirakpur from January 23rd to 26th, 2010 to understand the effectiveness of marketing communications tools during Sabse Saste 5 Din (SS4D). 2. A questionnaire was administered to 218 customers after their shopping to understand perceptions formed about offers and shopping experience. 3. Newspaper advertisements were found to be the most effective marketing communication tool, reaching 44% of customers.
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Big bazaar customer feedback presntation
- 1. A brief study done during @ ZIRAKPUR
- 11. Place Total Percentage Chandigarh 59 27.00% Panchkula 23 12.00% Mohali 5 2.00% Zirakpur 34 16.00% Other 97 43.00% 218 100%
- 12. Chandigarh 27% Others 44% Zirakpur 16% Mohali 2%
- 13. Source Total People Percentage Tv Ads 46 21% Newspaper Ads 96 44% Radio 15 7% WOM 9 5% Mobile Van 3 1% Hoardings 23 10.1% Insert Banners 2 0.9% Walk-in customers 24 11% 218 100%
- 14. W-I C 11% TV Ads 21% Newspaper 44% Radio 7% Insert Banner 1% Hoardings 11% Mobile van 1% WOM 4%
- 15. Yes 54% No 46%
- 16. Very Good 44% Good 40% Just OK 12% Not Great 4%
- 17. Good 39% Very Good 45% Just Ok 11% Not Great 4%