The document provides information about The Times Group, a leading media conglomerate in India. It discusses the company's various newspaper and media properties including The Times of India, The Economic Times, and regional newspapers. It then outlines the company's strengths such as large circulation, brand loyalty, and revenue from advertisements. Some weaknesses mentioned are perceptions of paid journalism and not being able to circulate in rural areas. The document concludes by describing the objective and methodology of a research study conducted on consumer preferences and promotional schemes of Times of India newspaper in Lucknow.

1. Presented
By:
ShubhamTripathi
1210672260
THE TIMES OF INDIA

2. Bennett, Coleman and Company Limited,
Abbreviated as B.C.C.L and The Times
Group is an Indian media conglomerate
headquartered in Mumbai, Maharashtra. The
company remains a family-owned business
with Sahu Jain family owning a majority
stake in The Times Group.
Revenue:- 6,210 crore (780 M $)
Net income:- 997 crore (120 M $)
Website:- timesofindia.indiantims.com
Introduction

3. The Times
Group
• The Times of India, largest circulation of any
English-language newspaper in the world, with
2.8 million copies.
• The Economic Times. (Indian English-language
business-focused daily newspaper)
• Navbharat Times. (one of the largest circulated
as well as largest reader's Hindi newspapers of
Delhi, Mumbai and Lucknow or Kanpur)
• Maharashtra Times. (Marathi News)
• Ei Samay. (Bangali News)
• Mumbai Mirror. ( local Bombay news)
• Vijaya Karnataka. (Kannada newspaper
published from a number of cities in
Karnataka)

4. Strength:
These are the things which a company is good at or has
competitive advantage over them, It may wary from business to
business.
With more than 3.5 million copies in circulation makes it
stand out of the crowd, it Is widely available across the country.
It is easy for Times Group to start any business under the
parent company as the image they have made in the market is
very positive.
Enjoys very good brand loyalty, which is essential for any
business to function smoothly.
By sponsoring movies and music they have increased the
visibility of the company.
With its very old age it is now seems like a necessity and is
embedded into our culture.
Has a very strong network in India.
Organizes number of events and activities giving the brand
decent amount of market.
Revenue from advertisements enables Times of India to price
their newspaper at very low price.

5. Weaknesses:
Weaknesses are something which no business wants but still
they do exist, it may rise due to large number of employees
from different background or poor management by the top-
level managers.
Some people have made a perception that they do paid
Journalism.
Many of readers have problem from their excessive
involvement into celebrities and Bollywood.
Not able to circulate the newspaper in rural areas.
The average time it remains on shelf is very short.
Huge competition from 1,05,443 registered newspaper
in India

6. OBJECTIVE
OFTHE
STUDY
To study the consumer preference towards
Times of India Newspaper.
To know the consumer preference towards
supplement issued by the Times of India.
To study the impact of promotional schemes
on sales of times of India group newspapers.
To study on sales and promotion strategies of
times of India group newspapers in Lucknow.

7. Project Research Type Descriptive Research
Data Sources Primary Data , Secondary Data
Research Approach Survey Method
Research Instrument Questionnaire
Sampling Procedure Random Sampling
Sample Size 100 Respondents
Geographical Coverage Lucknow
Duration of the Survey 45 Days
RESEARCH METHODOLOGY

8. LIMITATIONS

9. LIMITATIONS OF THE STUDY
It is well known fact that constraint and limitations are bound
to be present in any study do this also has some limitation as:-
We considered Lucknow region only because of limited time
duration.
Due to this, the sample size is only 100, which is not very large.
All the respondents could not fill their questionnaire on their
own due to language problem, time constraints and lack of
positive behavior.
Respondent may give biased answer due to some lack of
information about other brands.
Findings of the study are based on the assumption that the
respondents have given correct information.

10. QUESTIONNAIRE
Name______
AGE______
Below 20 20 to 40
40 to 60 Above 60
GENDER
Male Female
OCCUPATIONS
Student Employee
Business person Others
Q.1 Do you have the habit of reading
newspaper?
a. Yes( ) b. No ( )
Q.2 which company‘s News Papers you
would like to purchase?
a) Time News Papers ( ) b) Others ( )
Q3. Why you want to purchase a Times of
India‘s product?
a) High Margin ( ) b) More offers ( )
c) Better Supply ( ) d) More facilities ( )
Q4. Do you think that customer consider
promotional schemes while purchasing a
Times of India News Papers?
a) Yes ( ) b) No ( )
Q5. Which promotional schemes of Times
of India attract more to customer?
a) Price off ( ) b) Extra quantity ( )
c) Display promotion ( ) d) lucky draw ( )

11. Q10. If you get an attractive promotional offer in the product other than of your
choice will you switch over?
a) Yes ( ) b) No ( ) c) May be ( )
Q11. Give reason for the same?
a) cost ( ) b) quality ( )
c) More benefits ( ) d) season change ( )
Q12. Are you satisfied with schemes given along with Times of India Newspaper?
a) Yes ( ) b) No ( )
Q13. Do you want to improve in the service of the Times of India Newspaper?
a) Yes ( ) b) No ( )
Q.14) Are you satisfied with your purchase decision of a TOI Newspapers? Very
satisfied somewhat satisfied Moderate somewhat dissatisfied very dissatisfied
Q.15) which is the factors you take in to consideration before buying
Business Dailies? Price News coverage Stock information Discount
Q.16) why do you refer a particular Newspapers?
a) Simple language b) Financial News c) Quality
d) Authentic news e) Authentic news & quality f) Financial news & quality
Q.17) Do you purchase Newspapers at a normal price or under any scheme?
a) Normal price b) Scheme
Q6. Which of the following promotional
schemes of Times of India you have come
across so far?
a).Extra quantity ( ) b) scratch card ( )
c) mega display ( ) d) lucky draw ( )
Q7. Which medium do you feel is suitable
to promote the various promotional
schemes of Times of India?
a) Hording ( ) b) Signboard ( )
c) newspaper ( ) d) others ( )
Q8. Is there any existing scheme on the
Times of India News Papers you are
currently using?
a) Yes ( ) b) No ( )
Q9. If yes, please specify?
a) Price off ( ) b) Extra schemes ( )
c) Monopoly ( ) d) others ( )