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1. Synopsis for the Project on
“A study on “Customer Satisfaction towards Big Bazzar”
By
RISHAV SHARMA
Enrollment No. 2491100027
For partial fulfillment of the requirements of second year MBA curriculum of Two years
Full time MBA (Industry Integrated) Programmed
Submitted to:
Through
No. 15, New BEL Road, MSRIT Post, MS Ramaiah Nagar,
Bangalore-560054
www.rimsbangalore.in

2. Title of the project
“Customer Satisfaction towards Big Bazzar”
“
Introduction-
The India Retail Industry is the largest among all the industries, accounting for
over 10 per cent of the country’s GDP and around 8 per cent of the employment.
The Retail Industry in India has come forth as one of the most dynamic and fast
paced industries with several players entering the market. But all of them have not
yet tasted success because of the heavy initial investments that are required to
break even with other companies and compete with them. The India Retail Industry
is gradually inching its way towards becoming the next boom industry.
The total concept and idea of shopping has undergone an attention drawing change
in terms of format and consumer buying behavior, ushering in a revolution in
shopping in India. Modern retailing has entered into the Retail market in India as is
observed in the form of bustling shopping centers, multi-storied malls and the huge
complexes that offer shopping, entertainment and food all under one roof.
Big Bazzar is a place from where you can buy everything from your home. From
grocery items to the electronics items and clothes also. The prices of the products
in big bazzar are no doubt economical but there are so many things in Big Bazzar
that you have to buy at MRP and for the same in local market you can bargain. In
Big Bazzar quality of the kitchen articles is very good and they also offer schemes
but if you calculate them you will find that there is not a very big difference in the
amount

3. Big Bazaar is designed as an agglomeration of bazaars or Indian markets with
clusters offering a wide range of merchandise including fashion and apparels, food
products, general merchandise, furniture, electronics, books, fast food and leisure
and entertainment sections.
Statement of the problem
To study the customer satisfaction towards Big Bazzar on the ease of purchase of
Product under one roof at Bangalore area with special reference to Hebbal Big
Bazzar.
Review of literature
 Retailing is the largest private industry in India and second largest employer
Industry.
 The sector contributes to around 10 percent of GDP.
 With over 12 million retail outlets, India has the highest retail outlets density
in the world.
 This sector witnessed significant development in the past 10years from small
unorganized family owned retail formats to organized retailing.
Objective of study
 To understand customer’s level of satisfaction with Big Bazaar outlet.
 To find out the factors that affect the buyers decision in Big Bazaar
 To evaluate the strength of these factors in buying decision of the customers
in Bangalore.(Hebbal Big Bazzar)

4. Hypothesis
Ho: Individual brands in Big Bazaar are not providing customer satisfaction.
Ha:Private brands and licensed brands are the main cause of customer
dissatisfaction.
Research Methodology
Research Design
The study will be Descriptive in nature and will be carried out to identify the
factors which formed the basis of Consumer satisfaction in organized retail sector
and on the basis of these factors a comparative analysis of different category of
consumers was done.
Sample Design
Simple Random Sampling will be used for the purpose of sample design.
Types of Data sources
Primary Method
Observation Method
Interview Method
Questionnaire Method

5. Secondary Method
Organizational data
Articles
Sample size-100 consumer
Tools for Data Analysis
Certain statistical tools like
 “Z” Test,
 chi square test,
 Arithmetic Mean,
 Standard Deviation
Limitation of study
Only for short term analysis.
Time limit.
Finding and decisions
Conclusion and recommendation
Through this synopsis I would like to show the “Customer Satisfaction
towards the Big bazzar” with special reference to Bangalore. This will help
to know whether customer are Satisfied or not.

6. Bibliography
Internet
Journals
Research methodology
Newspapers