Creating a BI Competency Centre (BICC) can help organizations get more value from their business intelligence (BI) investments. A BICC takes a strategic, cross-functional approach to promoting effective BI usage. It ensures the right information gets to the right people at the right time. The key is to start small by stabilizing processes, prioritizing demands, and quickly delivering value. Then consolidate improvements and expand the BICC's capabilities over time through skills development, tools, and addressing culture and usage. Effective BICC behaviors include evangelizing BI, balancing agility and control, managing supply and demand, enabling collaboration, and leading managed change.