We monitored the social media conversation around Community Manager Appreciation Day on 1/28/13. Here's the report showing most Tweeted usernames, overall number of mentions, demographics and more.
Social media marketing: a mashup presentationS.L.U.T.S.
We mashed up the best presentations from slideshare on social media,
translated them to italian, to give birth to a new mutant.
It's all about sharing and listening, and that's what we did.
Online communities have taken hold among businesses, to connect employees, customers and partners. However, community management as a profession is largely misunderstood and inadequately resourced. We created this book to raise the literacy level among businesses on what community managers actually do, and for community managers to have a trusted guide in their daily jobs. This guide addresses at a high level the strategy, design and everyday execution of a successful and healthy community.
Authors: Maria Ogneva, Matt Jensen, Molly Bugler
A Collection Of Community Management AdviceMarketwired
A curated collection of answers to several community management questions answered by actual community managers.
Brought to you by Marketwire and TheCommunityManager.com
http://ow.ly/hsc9k, Each year, we check in with some of the top community managers in the industry and ask them about emerging trends, and business value to their company. Thanks to all the professionals that participated. Let’s start with an overview:
Content marketing requires a shift in company culture, resources, budgets, partners and strategy. Rebalancing is critical to achieve these goals. The choice is whether to rebalance now, or later when the battle for attention may become even more difficult than it currently is. This report from Altimeter Group introduces a five-step content maturity model, complete with real-world case examples, to guide organizations from “standing” to “running” with their content strategy. A self-audit tool, content channel review, and actionable recommendations are also included.
Creating Conversation (A Social Media presentation by The Image Group: CHESPR...The Image Group
A high level presentation given in November to CHESPRA walking through marketing your k-12 school district, web user expectations and creating a social media strategy.
Social media marketing: a mashup presentationS.L.U.T.S.
We mashed up the best presentations from slideshare on social media,
translated them to italian, to give birth to a new mutant.
It's all about sharing and listening, and that's what we did.
Online communities have taken hold among businesses, to connect employees, customers and partners. However, community management as a profession is largely misunderstood and inadequately resourced. We created this book to raise the literacy level among businesses on what community managers actually do, and for community managers to have a trusted guide in their daily jobs. This guide addresses at a high level the strategy, design and everyday execution of a successful and healthy community.
Authors: Maria Ogneva, Matt Jensen, Molly Bugler
A Collection Of Community Management AdviceMarketwired
A curated collection of answers to several community management questions answered by actual community managers.
Brought to you by Marketwire and TheCommunityManager.com
http://ow.ly/hsc9k, Each year, we check in with some of the top community managers in the industry and ask them about emerging trends, and business value to their company. Thanks to all the professionals that participated. Let’s start with an overview:
Content marketing requires a shift in company culture, resources, budgets, partners and strategy. Rebalancing is critical to achieve these goals. The choice is whether to rebalance now, or later when the battle for attention may become even more difficult than it currently is. This report from Altimeter Group introduces a five-step content maturity model, complete with real-world case examples, to guide organizations from “standing” to “running” with their content strategy. A self-audit tool, content channel review, and actionable recommendations are also included.
Creating Conversation (A Social Media presentation by The Image Group: CHESPR...The Image Group
A high level presentation given in November to CHESPRA walking through marketing your k-12 school district, web user expectations and creating a social media strategy.
Ouishare’s 100 top articles on the collaborative economy in 2014OuiShare
This presentation features the most popular articles and news items that that were discussed and shared in the OuiShare community in 2014. They have been selected from our Facebook groups OuiShare Global and “en Français”, to highlight the most relevant conversations.
Listen in for a quick "Tips in 20" webinar to learn how to build a strategic framework that will allow your online community to evolve and achieve ongoing success.
Presentation I put together while at Business Objects where I spearheaded the development of the Business Intelligence Competency Center practice and service offering.
Community and Global Visibility: Influencer Marketing on a Global ScaleEndUserSharePoint
What does it take to get global visibility for your product or service. In this fast paced presentation, Mark Miller walks through a proven, five step process that begins with defining your story. From there, influencer marketing can be used to spread your story and build credibility on a global scale.
Using the techniques described in this presentation, the team at Global 360 was able to position the $90 million company for a $260 million buyout by Open Text.
If you are new to influencer marketing, or are interested in a process that can be integrated into your current marketing campaign, this presentation lays the groundwork to get you started. For more information, or help building your program, contact Mark.Miller@EndUserSharePoint.com.
Let the EatWith Cake - Satisfying a Hungry Global CommunityJoel Serra Bevin
EatWith is an online platform that connects passionate home cooks with foodie travelers looking for an authentic experience. Step inside the home of a local, let them cook dinner for you and share the evening with them and other locals/travelers and you will leave with a lasting memory. As EatWith scales into a global community, one of the key challenges is to maintain the integrity of this hyper-local experience and this presentation looks at how we are doing this in 2014.
This document outlines paid, owned and earned media.
Paid is media you buy – you get total control over messaging, reach and frequency, as much as your budget allows; earned is what others say about your brand – you get no control but you can influence outcomes if you’re smart; and owned is content you create (content marketing) – you control the messaging, but not so much whether anyone reads/views it.
Paid Owned Earned - the book [sample editorial] by Nick BurcherPaid Owned Earned
Sample editorial from the new book 'Paid Owned Earned: maximizing marketing returns in a socially connected world' by Nick Burcher.
On sale 3rd March 2012 (available for pre-order Feb 2012.)
This sampler contains an excerpt from chapter one explaining how Paid Owned Earned media all work together and also features a brief excerpt from chapter 7 which discusses how Paid Media TV can be extended into Owned Media and Earned Media (and vice versa.)
Secrets of Success: Building Community Through Meetups Tesora
Slides from the panel discussion at OpenStack Days East featuring Tassoula Kokkoris, Gary Kevorkian, Lisa-Marie Namphy, and Ken Hui on August 23, 2016.
In support of Community Manager Appreciation Day (2011) we decided to ask 15 of the best community managers we know what did/didn't work in 2010 and what they expect for 2011.
Business Analytics Competency centre: A strategic Differentiator BSGAfrica
Analytics industry trends and how they relate to the Insurance sector, highlighting the importance of recognising the Customer Lifetime Value (CLV) over the immediate revenue-generation potential of each customer. Steven Ing spoke about data as a strategic business asset, and the importance of recognising it as such. Additionally, he commented on the significance of developing an internal strategic team of experts, with a specific focus on facilitating and promoting the use of analytics to achieve business objectives across the enterprise.
A Social Media Phenomenon
In the words of Movember,
“The Movember Foundation is a global charity committed to men living happier, healthier, longer lives. Since 2003, millions have joined the men’s health movement, raising £402 million and funding over 1,000 projects focusing on prostate cancer, testicular cancer, poor mental health and physical inactivity.”
Linkfluence use social media data to provide an overview of some key campaign elements and learnings.
Research Matters: Understanding Consumption of Digital MediaBranded Ltd
At Digital Matters 2013, Steve Garton, previous Managing Director of Media at Ipsos presented the a brand new world where we will need to learn to cope with super abundance - tools, choices, apps move to one touch actions combined with the visualisation of information that change our lives moving forward.
Ouishare’s 100 top articles on the collaborative economy in 2014OuiShare
This presentation features the most popular articles and news items that that were discussed and shared in the OuiShare community in 2014. They have been selected from our Facebook groups OuiShare Global and “en Français”, to highlight the most relevant conversations.
Listen in for a quick "Tips in 20" webinar to learn how to build a strategic framework that will allow your online community to evolve and achieve ongoing success.
Presentation I put together while at Business Objects where I spearheaded the development of the Business Intelligence Competency Center practice and service offering.
Community and Global Visibility: Influencer Marketing on a Global ScaleEndUserSharePoint
What does it take to get global visibility for your product or service. In this fast paced presentation, Mark Miller walks through a proven, five step process that begins with defining your story. From there, influencer marketing can be used to spread your story and build credibility on a global scale.
Using the techniques described in this presentation, the team at Global 360 was able to position the $90 million company for a $260 million buyout by Open Text.
If you are new to influencer marketing, or are interested in a process that can be integrated into your current marketing campaign, this presentation lays the groundwork to get you started. For more information, or help building your program, contact Mark.Miller@EndUserSharePoint.com.
Let the EatWith Cake - Satisfying a Hungry Global CommunityJoel Serra Bevin
EatWith is an online platform that connects passionate home cooks with foodie travelers looking for an authentic experience. Step inside the home of a local, let them cook dinner for you and share the evening with them and other locals/travelers and you will leave with a lasting memory. As EatWith scales into a global community, one of the key challenges is to maintain the integrity of this hyper-local experience and this presentation looks at how we are doing this in 2014.
This document outlines paid, owned and earned media.
Paid is media you buy – you get total control over messaging, reach and frequency, as much as your budget allows; earned is what others say about your brand – you get no control but you can influence outcomes if you’re smart; and owned is content you create (content marketing) – you control the messaging, but not so much whether anyone reads/views it.
Paid Owned Earned - the book [sample editorial] by Nick BurcherPaid Owned Earned
Sample editorial from the new book 'Paid Owned Earned: maximizing marketing returns in a socially connected world' by Nick Burcher.
On sale 3rd March 2012 (available for pre-order Feb 2012.)
This sampler contains an excerpt from chapter one explaining how Paid Owned Earned media all work together and also features a brief excerpt from chapter 7 which discusses how Paid Media TV can be extended into Owned Media and Earned Media (and vice versa.)
Secrets of Success: Building Community Through Meetups Tesora
Slides from the panel discussion at OpenStack Days East featuring Tassoula Kokkoris, Gary Kevorkian, Lisa-Marie Namphy, and Ken Hui on August 23, 2016.
In support of Community Manager Appreciation Day (2011) we decided to ask 15 of the best community managers we know what did/didn't work in 2010 and what they expect for 2011.
Business Analytics Competency centre: A strategic Differentiator BSGAfrica
Analytics industry trends and how they relate to the Insurance sector, highlighting the importance of recognising the Customer Lifetime Value (CLV) over the immediate revenue-generation potential of each customer. Steven Ing spoke about data as a strategic business asset, and the importance of recognising it as such. Additionally, he commented on the significance of developing an internal strategic team of experts, with a specific focus on facilitating and promoting the use of analytics to achieve business objectives across the enterprise.
A Social Media Phenomenon
In the words of Movember,
“The Movember Foundation is a global charity committed to men living happier, healthier, longer lives. Since 2003, millions have joined the men’s health movement, raising £402 million and funding over 1,000 projects focusing on prostate cancer, testicular cancer, poor mental health and physical inactivity.”
Linkfluence use social media data to provide an overview of some key campaign elements and learnings.
Research Matters: Understanding Consumption of Digital MediaBranded Ltd
At Digital Matters 2013, Steve Garton, previous Managing Director of Media at Ipsos presented the a brand new world where we will need to learn to cope with super abundance - tools, choices, apps move to one touch actions combined with the visualisation of information that change our lives moving forward.
Radiation Nation - Frugal, Global and Mobile CollaborationMatthew Katz
How do we mobilize people to improve cancer care? This talk at Dana Farber Cancer Institute explores how we can harness amateurs to accomplish more using digital communications globally.
Ever since the BlackBerry 10 release announcement there has been a lot questions and conversation. This report looks at the social media mentions of the product and the news, with over 1.9 million mentions since Feb 6, 2013.
What Is Social Media? This short slideshow will make things clearer.
Having worked in the media for 15 years, with many newspapers, magazines, advertising and PR companies, producing quality content, I have now taken the step into Social Media. Drawing on the experience of many years marketing on-line and creating content, we are able to offer companies training and solutions to integrate Social Media into their overall business strategy.
http://AardvarkSocialMedia.com
Take a look at our Services page to see the packages on offer, so we can help you!
Social Media-Palooza (Part I), by LeapFrog InteractiveLEAP
This introduction to Social Media takes you on a journey from the start of social media through today, highlighting its importance and the evolving media landscape. We explore companies doing it the right way and visit some examples of social media gone wrong.
Presentation compiled and presented by Michael Wunsch, VP of Client Services, and Emily Van Winkle.
Soccer fans are considered to be among the most passionate of sports fans—as in fanatics. Analysis from the Adobe Digital Index confirms that notion: The 2014 FIFA World Cup, which begins June 12, has already accumulated more than 19 million social mentions since June 2013.
Soccer fans around the world are voicing their excitement for the event, with the World Cup receiving more social mentions in the month leading up to it than either the Super Bowl or Sochi Olympics. In fact, based on this social buzz data it’s seeing, Adobe Digital Index predicts that, in terms of total mentions, the World Cup will be the most social sporting event ever.
In the age of the connected consumer, businesses have a unique opportunity to reach users at every touchpoint during the customer journey. With the growing number of devices that consumers use, it’s more important—and more challenging—than ever to gain a single view of the customer and implement effective, relevant marketing.
Gigya CEO Patrick Salyer, and Chris Schlosser, Vice President of Digital at MLS, discuss how leveraging key demographic, psychographic, and behavioral identity data, paired with an engaging digital experience, can turn anonymous users into loyal, known customers.
Until now, email messages were frozen in time the moment the "send" button was pressed. Now, a new wave of technology enables marketers to adjust messages post-send to best match the personal context of each and every opener - all in real-time.
In this session, LiveClicker Co-Founder and VP, Market Development of RealTime Email will discuss how Celebrity Cruises and AAA has leveraged moment-of-open data to amp relevance and connect with customers in new and powerful ways.
Content is one of the hottest topics in marketing, and while it can be simple once you get started, many companies struggle in the early stages. In this session, join Ann Handley, CC Chapman and Christopher Penn as they map out a process you can follow to generate ideas, understand your customers' journey, the nuts and bolts of content creation and how to get the most reach and value out of your content.
You'll learn:
• What topics to cover
• What to do when the right idea doesn't jump out
• How to maximize the value of each piece of content for multiple audiences and channels
• Best practices for creating content in a busy workday
• How to explain the value of content to internal stakeholders
• How to measure the value of your efforts
Today, social media is changing every business in every industry. Pono Music has become the talk of the music industry by connecting with fans in a whole new way through the Pono Player, Community Cloud and Marketing Cloud. Learn how this combination of technology is creating the perfect storm for changing the music industry by enhancing the listening, buying, and sharing experience.
In this session you'll get best practices in aligning Sales and Marketing teams to drive down costs and increase revenue through a holistic view of your customer’s journey - from demand generation to the final sale and beyond!
Key takeaways:
Increase pipeline through tighter sales and marketing alignment
Execute a winning content marketing strategy
Convert more leads through stronger lead management process
Ever wonder how Salesforce uses the Marketing Cloud? Be sure to attend this session to learn how we use the Marketing Cloud to create 1:1 customer journeys. We'll talk about Salesforce1 Mobile app adoption and on-boarding, best practices for event registration, creating on-site mobile experiences, driving leads with social advertising, identifying and engaging advocates on social channels, and more. And we will take a real-time look at how we used the Marketing Cloud during Connections.
Today’s customers do not differentiate between marketing and service—but they do expect a cohesive, personalized experience every step of the way. Whether they’re receiving an email related to an open issue, using self-service to resolve problems themselves, or contacting support with questions before they make a purchase, every service interaction is a marketing interaction too.
Join us to learn how Desk.com helps fast-growing companies leverage each opportunity to deliver a great experience - and turn customers into evangelists one interaction at a time.
Opens, clicks, even conversions...that’s just not good enough in today’s competitive retail market. Increasing Customer Lifetime Value should be the ultimate goal of any retail marketer. Windsor Circle CEO, Matt Williamson will be joined by a leading retailer to outline the 4 key phases in the journey to increase CLV. Walk away from this session with actionable tactics to create a personalized customer experience to increase revenue.
Are you a B2B marketer that struggles to keep the pipeline fully stocked with a steady flow of high-quality leads? Have no fear! Regardless of your company’s size or industry, you can generate better leads, nurture them through the pipeline, and close deals faster.
Join us to learn how adding marketing automation to your CRM strategy will change the way you do business—and keep your sales funnel forever flowing.
When marketing and sales are working in lockstep, your revenue soars and your business grows. Resident marketing technology expert, James Kenler, has been on both sides of the sales and marketing divide. Learn how James used marketing automation to align the sales and marketing processes at CareerBuilder around a common business goal to ultimately develop a unified sales strategy driving overall revenue and resulting in the creation of new teams and resources.
From helping restaurants grow and run their businesses, to enabling diners to discover and book the perfect table every time they dine, OpenTable’s story is one of connection—among diners, restaurants, and their communities. Through its mobile app and online reservation system, each month Open Table manages an astounding 16 million reservations for 32,000 restaurants—generating over 450,000 customer reviews.
Join us to learn how Scott Jampol, SVP of Marketing, leverages Marketing Cloud to ensure an appetizing experience each and every time. You’ll hear how diner profiles and recommendations enable 1:1 personalization for emails, SMS, and push notifications, and how user generated content empowers social connections.
As brands and advertisers embrace the promise of data integration, nearly every medium has been impacted. From display advertising to print to even TV, brands and advertisers are exploring how emerging data and targeting tools can be leveraged most effectively in order to authentically connect to consumers. Site visits, email click-throughs and social media activity are a treasure-trove of detailed first-party data that help identify the interests and behaviors of a brand’s consumers. These insights can be used to target Native Advertising and personalized content delivery.
Join Kraft, LiveIntent, MXM and Salesforce to discuss their first-ever native advertising in email campaign and how Kraft is using the Marketing Cloud to personalize email messaging using first-party data.
When marketing and sales are working in lockstep, your revenue soars and your business grows. Resident marketing technology expert, James Kenler, has been on both sides of the sales and marketing divide. Learn how James used marketing automation to align the sales and marketing processes at CareerBuilder around a common business goal to ultimately develop a unified sales strategy driving overall revenue and resulting in the creation of new teams and resources.
At the end of the day, it doesn’t matter if a customer is talking with your sales, customer service, or marketing teams around the globe - you need to deliver a consistent experience for that customer. How do retailers maintain their brand voice through periods of rapid growth? How do you ensure you have a consistent tone for customers across your social channels as well as the rest of your digital channels? ALEX AND ANI and Elizabeth Arden will detail their strategies for delivering an experience on social media that leaves their customers feeling beautiful and coming back for more.
Customer communication of all types - marketing, support, and transactional - is essential for keeping audiences engaged with your brand. What happens when different product lines communicate differently? You create customer confusion and email apathy.
Join the Intuit Buy Experience team as they discuss how they doubled engagement rates by aligning branding strategies and revamping their 1:1 customer lifecycle communications.
Powerful, engaging apps have revolutionized the way we manage our personal lives. But why doesn’t every company have equally powerful apps to engage their customers and help run their business? If you could design a custom app to modernize the way you work or engage with customers, what would you build?
Join us to learn more about how the Salesforce1 Platform makes it easier than ever to build beautiful engaging apps for your customers and powerful, intuitive apps for your employees. We will cover what the Salesforce1 Platform is, what it does, and how marketers can use it to rapidly develop connected apps for desktop and mobile. Customer speakers from EducationDynamics and UMassOnline will join us to share their story of building and running their app, GlassPanel™, on Salesforce.
Salesforce and Facebook come together and unveil our amazing customer success of how some of the most innovative brands in the world like Angie's List, use Facebook to drive amazing results like:
• Finding new customers that look just like their best ones
• Increase the amount spent by the existing customers with every purchase
• Find and re-engage past customers with targeted advertising who no longer respond to emails
Blending Service & Marketing: HP Social Customer Care Increases Customer LoyaltySalesforce Marketing Cloud
Social media is blurring the line between customer service and marketing. While your marketing team may have created your Facebook page or Twitter handle to have a brand voice, customers see it as an opportunity to get help, and they are coming in increasing numbers.
Every month, HP listens to 100,000 interactions from customers looking for help on more than 100 social media network sites across 95 countries. Every one of those interactions gives HP a chance to strengthen its brand, solve problems, increase customer loyalty and create advocates who share their experiences.
Join this session to learn how HP integrates social data into its CRM system to empower support agents and how they are blending service and marketing interactions.
You Talkin' to Me? How Redbox Personalizes its Emails to 40 Million SubscribersSalesforce Marketing Cloud
Every email marketer wants to deliver unique, personalized experiences to their audience. To do it right, it takes time, the right resources and a customer-first mindset. In this session, you'll hear how Redbox has implemented a series of automated, personalized messages to drive a 1:1 customer experience.
PDF SubmissionDigital Marketing Institute in NoidaPoojaSaini954651
https://www.safalta.com/online-digital-marketing/advance-digital-marketing-training-in-noidaTop Digital Marketing Institute in Noida: Boost Your Career Fast
[3:29 am, 30/05/2024] +91 83818 43552: Safalta Digital Marketing Institute in Noida also provides advanced classes for individuals seeking to develop their expertise and skills in this field. These classes, led by industry experts with vast experience, focus on specific aspects of digital marketing such as advanced SEO strategies, sophisticated content creation techniques, and data-driven analytics.
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page pmgdscunsri
Figma is a cloud-based design tool widely used by designers for prototyping, UI/UX design, and real-time collaboration. With features such as precision pen tools, grid system, and reusable components, Figma makes it easy for teams to work together on design projects. Its flexibility and accessibility make Figma a top choice in the digital age.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
Technoblade The Legacy of a Minecraft Legend.Techno Merch
Technoblade, born Alex on June 1, 1999, was a legendary Minecraft YouTuber known for his sharp wit and exceptional PvP skills. Starting his channel in 2013, he gained nearly 11 million subscribers. His private battle with metastatic sarcoma ended in June 2022, but his enduring legacy continues to inspire millions.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
2. CMAD 2013: Social Conversation Highlights
• Close to 24,000 social media mentions on 1/28
• Conversations peaked at 10 a.m. Eastern
• 98% of the mentions were on Twitter
• 66% of mentions were in English followed by 24% in Spanish
• United States, Spain, Canada, France and the UK housed the
most conversation
3. CMAD 2013: Conversation Peaked at
10am EST
Posts
3000
2500
2000
1500
1000
500
0
1:00 AM 3:00 AM 5:00 AM 7:00 AM 9:00 AM 10:00 AM 11:00 AM 1:00 PM 3:00 PM 5:00 PM 7:00 PM 9:00 PM 10:00 PM
4. CMAD 2013: Twitter was the Most Popular
Medium
Facebook; 1% Blogs; 1%
Twitter; 98%
5. CMAD 2013: 66% of Social Conversation
was in English
Italian; 1%
Dutch; 1% German; 0%
Portuguese; 1%
Spanish; 24%
Other; 1%
French; 6% English; 66%
6. CMAD 2013: US Housed Much of the
Social Media Conversation
UK; 4% Colombia; 4%
Mexico; 3%
France; 4%
Spain; 7%
Canada; 5% United States;
Other; 17% 57%