The document discusses the benefits of establishing a Business Intelligence Competency Center (BICC). A BICC is an organizational program managed by a formal network of internal champions accountable for defining, owning, and managing the execution of measures-led strategy. It uses a program management approach to strategically align BI initiatives, prioritize projects, and ensure ownership and governance of data and tools. Establishing a BICC can help organizations overcome challenges with current BI rollouts and enable many "now I know" moments, a consistent business view, and true information empowerment.