Business intelligence (BI) is the processes, technologies, and tools used to gather data from across an organization, analyze it, and provide insights that help make better business decisions. BI technologies help answer questions about past performance, current trends, and future predictions. Key BI applications and technologies can analyze changing market trends, customer behavior patterns, and other factors to help companies adapt quickly to changing customer demands. Common BI modules include dashboards, key performance indicators, graphical reporting, forecasting, and data visualization tools that provide timely insights to inform strategic planning and decision-making.