3. Commercial Intelligence BGD
How to activate BGD CI
M&E SLMS
Primary data resources
from BP & ASMs
Reporting
Raw material report
Secondary report of MS
Daily data collection
from different
workgroups
Data will be rearranged
and managed as per
groups and channels
Master data of Channels
Workgroups
Competition activities
Master data is stored
and for 3 months with
every relevant backup
Data analysis
And Predictive scripts
for promotional acts &
Creative interventions
By category and by
market decision can
be obtained and used
for further reference
Each and every activity
will be monitored and
evaluated via Call
center backup and
mystery shopping
Learning platform
for Sales
management and
assessment of
learning into real
market scenario
4. Commercial Intelligence BGD
The benefitsBGD CI will enable
M&E
SLMS
Regular monitoring and
evaluation of Marketing acts
in different channels
Regular reporting enables us
get the real feel of the
market
Quantitative feedback on
Market and Industry analysis
( MS %+ SIS %+ AdS +BE)
Directional pattern for future
via regression, predictive and
prescriptive analysis
Relevant data storage and
analysis
5. Commercial Intelligence BGD Pathway to activate BGD CI
Nov-Dec 2015
Phase 1
Back end preparation and data card
activation at BP and ASM end
Jan 2016
By outlet + By client
reporting format
Phase 2 Phase 3
Complete reporting, analysis &
evaluation
with Commercial Intelligence
Feb 2016 onwards
