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Well-defined BI Strategy & 
Roadmap, Improved Cost Visibility, 
BI Asset Utilization & Adoption for 
Hospitality Conglomerate 
SITUATION 
The customer needed a dynamic 
framework to access its BI to 
efficiently collate, organize data to 
convert them into actionable 
insights through different facets of 
the organization 
IMPACT 
The customer wanted to maintain its 
reputation of having one of the best 
hospitality operations in the world. 
Organize and respond to changing 
market condition at faster pace 
RESOLUTION 
ITC Infotech assisted the customer 
formulate an efficient Short and Long 
term roadmap that helped them to 
exceed Guest satisfaction, improve 
operational efficiency and save 
significant software licensing cost
The Customer 
A North American owner and operator of luxury hotels and resorts in 42 
countries. The hospitality conglomerate manages three brands of 
hotels, with over 110 hotels and resorts in 30 countries worldwide with 
more than 33,000 guestrooms spanning across continents with a 
distinctive portfolio of luxury and upper upscale hotels. 
ITC Infotech’s DWBI & Analytics Practice 
ITC Infotech’s DWBI & Analytics Practice is a 380- 
member strong team which services domains like 
Banking & Financial Services, Retail, Travel, Telecom 
and Social Media & Entertainment. The professional 
services include Technology Consulting, Business 
Intelligence Strategy & Governance Definitions, 
Predictive Analytics Solutions, Vendor & Tool 
Evaluations, BI Platform Optimizations and Data 
Warehouse Integration and support. 
The Practice focuses heavily on NextGen and Futuristic 
BI technologies and has developed capabilities in BIG 
Data Analytics, Mobile BI and In-Memory / NoSQL 
Databases and large data appliances. The Practice 
has developed its own customizable solutions for 
Enterprise Data Integration, Domain-specific Data 
Modeling, Social Analytics and Data Type conversions. 
For more information, please write to: 
contact.us@itcinfotech.com 
www.itcinfotech.com 
© 2014, ITC Infotech. All rights reserved. 
The Need 
To develop a comprehensive BI Roadmap and Data 
Strategy in order to generate rationalized BI reports across 
all departments with the goal of leveraging actionable 
insights which are flexible, scalable and intuitive. 
 Evaluate report optimization opportunities that exists 
both within and across various disciplines 
 Reduce the functional overlap of various technology 
tools 
 Create a reporting framework, process, technology 
architecture & governance aligned with the analytical 
needs of the Customer 
Challenges 
 Has been tried unsuccessfully twice in the past by 
various functions 
 Difficult to achieve with the Brand / Shared Services 
organization structure 
 Attempted with internal resources – very difficult as 
most resources already had full time jobs and 
specialized skills are required 
 Abstraction of the big picture was difficult 
 Data Integrity issues: Same report from different 
systems often yielding different results 
 Multiple reporting portals/access points often with 
same reports and information 
 Different templates/layouts/reports for each brand 
 Multiple data / reporting governance rules across 
functions 
 Proliferation of ad-hoc requests 
 Manual and labour intensive processes and roles 
The Solution 
ITC Infotech proposed a four-step approach that 
enhanced the BI roadmap and helped the client meet and 
exceed customer expectations. 
Through a five-week on-site study into the processes, we: 
 Data Strategy 
 Understood integration points, channels, reporting 
landscape and data quality 
 Mapped the current state against best practices 
 Evaluated the current state, processes and systems, 
against the desired state 
 Identified, assessed and prioritized value opportunities 
to address the gaps and utilization of new features 
 Rationalization of identified reports 
 reduce data / report creation load 
 reduce variability in decision making 
 Selective automation of report creation 
 increase functional productivity 
 reduce ad-hocism 
 increase standardization 
 Create Governance Model 
 ensure only need based report creation 
 enhance data quality 
 prevent data proliferation 
Business Benefits 
 Detailed BI roadmap for stakeholder buy-in and to 
enable quick business value and to make better 
informed decisions 
 Focus on Initiatives that drive greater business value 
 Goal congruence across organizational hierarchy and 
functions 
 Reduction in effort of enforcing regulatory compliance 
questions 
 Automated and hence easy and accurate cross-data 
analysis to reveal new revenue opportunities 
 Improved cost visibility & better BI assets utilization and 
adoption 
 Increased competitive advantage by better exploitation 
of the benefits of enterprise BI 
 Faster and accurate decision making through an 
integrated enterprise performance management 
framework and optimized reporting landscape 
 Increased confidence in decision making through a 
robust governance process

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Well-defined BI Strategy & Roadmap, Improved Cost Visibility, BI Asset Utilization & Adoption for Hospitality Conglomerate

  • 1. Well-defined BI Strategy & Roadmap, Improved Cost Visibility, BI Asset Utilization & Adoption for Hospitality Conglomerate SITUATION The customer needed a dynamic framework to access its BI to efficiently collate, organize data to convert them into actionable insights through different facets of the organization IMPACT The customer wanted to maintain its reputation of having one of the best hospitality operations in the world. Organize and respond to changing market condition at faster pace RESOLUTION ITC Infotech assisted the customer formulate an efficient Short and Long term roadmap that helped them to exceed Guest satisfaction, improve operational efficiency and save significant software licensing cost
  • 2. The Customer A North American owner and operator of luxury hotels and resorts in 42 countries. The hospitality conglomerate manages three brands of hotels, with over 110 hotels and resorts in 30 countries worldwide with more than 33,000 guestrooms spanning across continents with a distinctive portfolio of luxury and upper upscale hotels. ITC Infotech’s DWBI & Analytics Practice ITC Infotech’s DWBI & Analytics Practice is a 380- member strong team which services domains like Banking & Financial Services, Retail, Travel, Telecom and Social Media & Entertainment. The professional services include Technology Consulting, Business Intelligence Strategy & Governance Definitions, Predictive Analytics Solutions, Vendor & Tool Evaluations, BI Platform Optimizations and Data Warehouse Integration and support. The Practice focuses heavily on NextGen and Futuristic BI technologies and has developed capabilities in BIG Data Analytics, Mobile BI and In-Memory / NoSQL Databases and large data appliances. The Practice has developed its own customizable solutions for Enterprise Data Integration, Domain-specific Data Modeling, Social Analytics and Data Type conversions. For more information, please write to: contact.us@itcinfotech.com www.itcinfotech.com © 2014, ITC Infotech. All rights reserved. The Need To develop a comprehensive BI Roadmap and Data Strategy in order to generate rationalized BI reports across all departments with the goal of leveraging actionable insights which are flexible, scalable and intuitive.  Evaluate report optimization opportunities that exists both within and across various disciplines  Reduce the functional overlap of various technology tools  Create a reporting framework, process, technology architecture & governance aligned with the analytical needs of the Customer Challenges  Has been tried unsuccessfully twice in the past by various functions  Difficult to achieve with the Brand / Shared Services organization structure  Attempted with internal resources – very difficult as most resources already had full time jobs and specialized skills are required  Abstraction of the big picture was difficult  Data Integrity issues: Same report from different systems often yielding different results  Multiple reporting portals/access points often with same reports and information  Different templates/layouts/reports for each brand  Multiple data / reporting governance rules across functions  Proliferation of ad-hoc requests  Manual and labour intensive processes and roles The Solution ITC Infotech proposed a four-step approach that enhanced the BI roadmap and helped the client meet and exceed customer expectations. Through a five-week on-site study into the processes, we:  Data Strategy  Understood integration points, channels, reporting landscape and data quality  Mapped the current state against best practices  Evaluated the current state, processes and systems, against the desired state  Identified, assessed and prioritized value opportunities to address the gaps and utilization of new features  Rationalization of identified reports  reduce data / report creation load  reduce variability in decision making  Selective automation of report creation  increase functional productivity  reduce ad-hocism  increase standardization  Create Governance Model  ensure only need based report creation  enhance data quality  prevent data proliferation Business Benefits  Detailed BI roadmap for stakeholder buy-in and to enable quick business value and to make better informed decisions  Focus on Initiatives that drive greater business value  Goal congruence across organizational hierarchy and functions  Reduction in effort of enforcing regulatory compliance questions  Automated and hence easy and accurate cross-data analysis to reveal new revenue opportunities  Improved cost visibility & better BI assets utilization and adoption  Increased competitive advantage by better exploitation of the benefits of enterprise BI  Faster and accurate decision making through an integrated enterprise performance management framework and optimized reporting landscape  Increased confidence in decision making through a robust governance process