Beyond Meat is a company that produces plant-based meat alternatives to reduce environmental impact. Their flagship product is the Beyond Burger. The company has experienced high revenue and sales growth since being founded in 2009, though they are still unprofitable. Beyond Meat sees opportunities for increased growth through expanding partnerships with fast food restaurants. They face competition from other plant-based meat companies like Impossible Foods but maintain an advantage through their optimized production process and focus on innovation.

1. EECS 441 Company Presentation
Gautham Ravi (Gravi)

2. The Problem: Cows cause C02 Emissions
2

3. Beyond Meat’s Solution
3

4. Customer Persona
༝ Millennial, Meat Eater
༝ Health and environmentally
conscious
༝ Middle/Upper Class
4

5. Financials: Sales/Revenue Growth
5
0
50
100
150
200
250
2016 2017 2018 2019
Beyond Meat Revenue in Millions
Revenue

6. Financials: Net Income (Profitability)
6
-40
-35
-30
-25
-20
-15
-10
-5
0
2016 2017 2018 2019
Beyond Meat Net Income in Millions
Net Income

7. Financials: Investor Expectations are High
༝ High Growth in Revenue
༝ Moving Towards Profitability
༝ R&D Spending
༝ Market Cap: 6.7 Billion
7

8. Beyond
Meat
Revenue
Streams
Retail
Stores
Restaurant
and Food
Service
Business Model:
8
111% Revenue Increase
495% Revenue Increase

9. Company History:
June 2009:
Company
founded in
California
2009-2011:
Funding
from notable
VC firms
April 2013:
First sales in
Whole Foods
stores

10. Company History ctd:
May 2013:
Named PETA
Company of
the Year
April 2014:
Development
of Plant-
Based Beef
June 2016:
Tyson Foods
Purchases
5% Stake

11. Company History ctd:
June 2018:
Open 2nd
Production
Facility
July 2018:
A&W and
Dunkin
Partnerships
July 2019:
Beyond Meat
Initial Public
Offering

12. Beyond Meat Leadership
12
CEO Ethan Brown
༝ Clean Energy
༝ Hydrogen Fuel Cell
Background
CIO Daurish Ajami
༝ PhD in Chemistry
༝ Professor of Molecular
Assembly

13. What’s Hot: Beyond
Burger
༝ Most popular fast-
food option
༝ Recognizable Brand:
“Beyond Burger”
༝ Superb texture and
taste
13

14. Beyond Meat’s Secret Sauce
༝ Partnerships with Fast Food Giants
༝ Optimized Food Production Process
༝ Targeted investment and emphasis
on innovation
14

15. 15
Competition: Plant-Based Meat Industry
Taste and
Texture
Brand
Recognition
Retail
Partnerships
Restaurant
Partnerships
Investment
in Innovation
Beyond
Meat
Impossible
Foods
Tyson Foods
Kellogg

16. Prediction:
Possible Success?
Contingent on increased fast-food
partnerships and cost reduction
16

17. Sources:
༝ https://www.weforum.org/agenda/2019/07/methane-cow-beef-
greenhouse-gas-prebiotic/
༝ https://www.macrotrends.net/stocks/charts/BYND/beyond-meat/net-
income
༝ https://en.wikipedia.org/wiki/Beyond_Meat
༝ https://www.fool.com/investing/2019/06/07/beyond-meat-gets-massive-
revenue-boost-from-restau.aspx
༝ https://www.forbes.com/sites/michaelpellmanrowland/2019/10/29/ceo
-of-beyond-meat-has-key-ingredient-to-beat-competition/#615705eb1082
༝ https://markets.businessinsider.com/news/stocks/top-6-beyond-meat-
competitors-made-by-traditional-food-companies-2019-9-1028506115#2-
kellogg2
༝ https://impossiblefoods.com/burgerking/
༝ https://investors.beyondmeat.com/management/dariush-ajami-phd
17