Beyoncé uses social media platforms like Facebook, Tumblr, and Instagram to connect with fans and build an online community around her music and career. She regularly posts about her music, tours, charity work, and personal life to give fans insights and encourage engagement through likes, comments, and participation in initiatives like her BeyGood charity. While she has a Twitter account, Beyoncé does not actively use it to interact with followers. Her strong online presence through consistent updates helps drive fans to interact with her virtual and real-world communities.