Music Industry Case Study - Bruno Mars
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Bruno Mars, who produces pop, reggae fusion, soul, and R&B music, is signed to Universal Motown Studios, a subsidiary of Universal Music owned by Vivendi. Vivendi integrates its media properties both horizontally and vertically. Bruno Mars' most recent album, Unorthodox Jukebox, sold over 2 million copies worldwide and received a boost in sales after his Super Bowl halftime performance. His music can be downloaded or streamed online from services like iTunes, Spotify, and YouTube.
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Marketing Campaign
Pharrell Williams marketed the song "Happy" through an unusual 24-hour music video called "24 Hours of Happy" that featured the song playing on loop for 24 hours across Los Angeles with over 400 people dancing. The video garnered widespread sharing on social media which helped promote the song. "Happy" was also marketed through its inclusion in the soundtrack for Despicable Me 2, a family film that widened the audience for the upbeat song beyond just those who watched the movie. This multi-pronged marketing approach that included an viral video and a movie soundtrack contributed to the commercial success of "Happy."
Bruno mars
Bruno Mars is the favorite singer of the author. Mars sings very well and writes songs with great meanings, such as "Count on Me", "It Will Rain", and "Marry You". Born in Hawaii and raised by musicians, Mars began performing musically from a young age and moved to Los Angeles to pursue his career after graduating high school.
Media don broco
Andrew Goodwin identified several characteristics common in music videos. These include a relationship between lyrics and visuals where images represent lyrics, and between music and visuals where videos can illustrate, amplify, or contrast with the music. Music videos also demonstrate genre traits and feature close-ups of artists as demanded by record labels. There are often references to looking through screens and mirrors, and intertextual references to other media like films and television shows.
Artist
The document provides an analysis of the websites for three musical artists/groups: Red Hot Chili Peppers, Kings of Leon, and Sam Smith. It summarizes the key design elements, images, and styles used for each site. The Red Hot Chili Peppers website is described as plain with few images, primarily using their logo and colored links. Kings of Leon features many retro-style photos of the band and a mix of images and text. Sam Smith's site focuses on images of him and his album covers with a darker theme matching his meaningful music. Overall, the document analyzes how each artist's website design reflects and relates to their musical styles and brands.
Music
Through research, the document discusses different musical genres, the elements of music including melody and harmony, and careers in music. It provides background on the origins and evolution of genres like rap and rock music. One of hip hop's pioneers was Russell Simmons, who co-founded the influential record label Def Jam in the 1980s and helped launch the careers of artists like Run-DMC and the Beastie Boys. The document also discusses pursuing a career in music production and gives examples of successful producers like Pharrell Williams.
Record label research
- Fueled By Ramen is a major record label distributed by Atlantic Records that specializes in alternative pop music. They were founded in 1996 and aim to promote independent rock and alternative music.
- Fueled By Ramen promotes their label and bands through street teams where members of the public complete promotional tasks in exchange for exclusive contests and opportunities.
- Standby Records is an independent rock and metal label, distributing bands like Black Veil Brides. They also use a street team called the Standby Army to promote through handing out materials, though they do not offer the same exclusive rewards as Fueled By Ramen.
The Wombats Poster Analysis
This poster is promoting The Wombats' second studio album titled "Proudly Present This Modern Glitch" and their Australian tour of the same name. The poster uses the band's quirky bubble font logo for branding recognition. It features the same strange image from the album cover showing people on a beach with photos of sofas obscuring their faces. The poster follows typical music poster conventions like including the band name, tour details, and sale information.
What is a music video???
Music videos combine audio and visual components to promote and artist or song. They can take the form of a performance, narrative, or conceptual video, depending on the genre. Theorists have identified that genres like R&B and hip hop typically feature performance videos, while indie music often uses more conceptual videos. Additional theorists have explored how elements like editing pace, shot movement, and close-ups relate to conveying genre and artist image through music videos.
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Marketing Campaign
Pharrell Williams marketed the song "Happy" through an unusual 24-hour music video called "24 Hours of Happy" that featured the song playing on loop for 24 hours across Los Angeles with over 400 people dancing. The video garnered widespread sharing on social media which helped promote the song. "Happy" was also marketed through its inclusion in the soundtrack for Despicable Me 2, a family film that widened the audience for the upbeat song beyond just those who watched the movie. This multi-pronged marketing approach that included an viral video and a movie soundtrack contributed to the commercial success of "Happy."
Bruno mars
Bruno Mars is the favorite singer of the author. Mars sings very well and writes songs with great meanings, such as "Count on Me", "It Will Rain", and "Marry You". Born in Hawaii and raised by musicians, Mars began performing musically from a young age and moved to Los Angeles to pursue his career after graduating high school.
Media don broco
Andrew Goodwin identified several characteristics common in music videos. These include a relationship between lyrics and visuals where images represent lyrics, and between music and visuals where videos can illustrate, amplify, or contrast with the music. Music videos also demonstrate genre traits and feature close-ups of artists as demanded by record labels. There are often references to looking through screens and mirrors, and intertextual references to other media like films and television shows.
Artist
The document provides an analysis of the websites for three musical artists/groups: Red Hot Chili Peppers, Kings of Leon, and Sam Smith. It summarizes the key design elements, images, and styles used for each site. The Red Hot Chili Peppers website is described as plain with few images, primarily using their logo and colored links. Kings of Leon features many retro-style photos of the band and a mix of images and text. Sam Smith's site focuses on images of him and his album covers with a darker theme matching his meaningful music. Overall, the document analyzes how each artist's website design reflects and relates to their musical styles and brands.
Music
Through research, the document discusses different musical genres, the elements of music including melody and harmony, and careers in music. It provides background on the origins and evolution of genres like rap and rock music. One of hip hop's pioneers was Russell Simmons, who co-founded the influential record label Def Jam in the 1980s and helped launch the careers of artists like Run-DMC and the Beastie Boys. The document also discusses pursuing a career in music production and gives examples of successful producers like Pharrell Williams.
Record label research
- Fueled By Ramen is a major record label distributed by Atlantic Records that specializes in alternative pop music. They were founded in 1996 and aim to promote independent rock and alternative music.
- Fueled By Ramen promotes their label and bands through street teams where members of the public complete promotional tasks in exchange for exclusive contests and opportunities.
- Standby Records is an independent rock and metal label, distributing bands like Black Veil Brides. They also use a street team called the Standby Army to promote through handing out materials, though they do not offer the same exclusive rewards as Fueled By Ramen.
The Wombats Poster Analysis
This poster is promoting The Wombats' second studio album titled "Proudly Present This Modern Glitch" and their Australian tour of the same name. The poster uses the band's quirky bubble font logo for branding recognition. It features the same strange image from the album cover showing people on a beach with photos of sofas obscuring their faces. The poster follows typical music poster conventions like including the band name, tour details, and sale information.
What is a music video???
Music videos combine audio and visual components to promote and artist or song. They can take the form of a performance, narrative, or conceptual video, depending on the genre. Theorists have identified that genres like R&B and hip hop typically feature performance videos, while indie music often uses more conceptual videos. Additional theorists have explored how elements like editing pace, shot movement, and close-ups relate to conveying genre and artist image through music videos.
Poster analysis rudimental
The document analyzes a music poster promoting Rudimental's tour and new album. It discusses several design elements of the poster that effectively promote the album and tour, such as featuring the album cover's urban landscape background. Supporting artists and the record label logo are also included to promote the tour and brand. The typography and style are consistent with Rudimental's other materials to clearly identify their work.
The Vaccines
The document analyzes and summarizes the album booklet for The Vaccines album. It notes that the album name is not included on the front cover, which could make it difficult for someone to know the name without buying the album first. The inside uses a simple pink and black color scheme. It features atypical photos like a woman floating in a pool that relate to the band's unique artistic style. The polaroid-style photos maintain a consistent theme throughout and may relate to the songs. The back lists the production team and includes the band's website and social media pages.
Vinyl analysis
This vinyl analysis summarizes the key design elements of a Beatles album. The front cover features a simple red background with a centered picture of the band. Inside each vinyl sleeve are pockets containing the records, with song titles clearly labeled. Lyrics are included on the inner sleeves and an information leaflet provides background on the band and album. Throughout, there is an emphasis on maintaining a consistent red color scheme and inclusion of photos, with occasional issues around font sizes being too small.
Media Album Cover Analysis
The document analyzes and compares the album covers of Green Day's "Revolution Radio" and Bruno Mars' "24K Magic". For Green Day, the burning radio on the cover is symbolic of their stance against mainstream pop music. The graffiti-style font and casual clothing of the band members portray an anti-establishment, rebellious image. For Bruno Mars, he is depicted sitting relaxed on a chair in expensive clothing and accessories, reflecting the laidback yet luxurious feel of the album. The fancy gold font of the album title also enhances the portrayal of his wealth and sophistication.
Kings of leon
The Kings of Leon band website has a simple layout with the menu on the right side to avoid overwhelming visitors. It allows users to easily access songs, merchandise, and ticket purchases. While the website uses bright pastel colors not typically associated with rock music, it maintains some iconography linked to the genre like skulls and eyeballs. The simple design reflects the band's rebellious identity and gives visitors what they see without extra fluff, matching the band's straightforward approach.
Ronni E
Ronni-E is a 22-year-old electronic beat maker from Long Island who studied classical piano at Juilliard. She has worked in several major music studios in New York. While her musical style is very specific, she hopes to expand her audience through webisodes, posters, and vinyl/MP3 sales distributed to music stores. Partnerships and social media promotion will be key to building awareness of her music directly to fans.
Media don broco
Andrew Goodwin identified several characteristics common in music videos. These include a relationship between the lyrics and visuals where the images represent the lyrics, a relationship between the music and visuals that can illustrate, amplify, or contrast the song's meaning, and demonstration of genre characteristics. Music videos also frequently reference looking through screens and mirrors, and include intertextual references to other media like films and television shows.
Andrew goodwin theory
1. Andrew Goodwin's theory of music videos states that videos demonstrate the genre's characteristics, such as dance routines for pop bands and aspirations for hip hop artists.
2. There is a relationship between the lyrics and visuals, where the lyrics are represented through images that can illustrate, amplify, or contradict the words.
3. The tone and atmosphere of the visuals reflect the music, either illustrating, amplifying or contradicting the music's tone.
Music Industry
Robbie Williams is a 43-year-old British pop singer known for his swing genre music. He gained popularity as a member of the band Take That before pursuing a solo career signed with Universal Music Group. Universal Music Group is a global music company headquartered in California that owns a diverse catalog of music and is home to artists, innovators, and entrepreneurs. It is led by CEO Lucian Grainge and has various roles such as vice presidents, CFO, and heads of marketing, business affairs, and digital.
How deep is your love analysis
The document discusses various features of music videos and how they relate to Calvin Harris' song "How Deep Is Your Love". It analyzes the music video across six key features: 1) Demonstrating genre characteristics through locations like nightclubs and bars, 2) Having visuals that reflect the tone of the upbeat music, 3) Focusing primarily on modeling shots of Gigi Hadid with minimal clothing, 4) Having a disjunctured relationship between the lyrics and visuals as the video does not represent any romance depicted in the lyrics.
Poster analysis
The poster advertises the new album from Arctic Monkeys using minimal design elements. It features the band's name and logo in black and white at the top to identify the band and reinforce their image. Below is their soundwave-style logo reminiscent of how the band presents itself across platforms. The release date informs viewers when the album can be purchased on CD or downloaded, communicating availability on different platforms. An overall minimalist design with just text and the soundwave image aims to focus attention on the album itself for fans.
Textual analysis website 1
This website uses minimalist design with a crimson and magnolia color scheme. The homepage features the album cover and options to listen or learn more about the artist. Navigation links allow access to music videos, tour dates, merchandise, and news. Images and videos throughout make the site engaging. A cursive font reflects the handwritten album title and personal nature of the record.
Case Studies (music industry):
This document provides an overview of several major players in the music industry, including Sony Music Entertainment (SME), Universal Music Group, EMI Music, Spotify, and Napster. It discusses their business models, labels, artists, revenues, and roles within the changing music industry landscape. SME is highlighted as one of the "big four" record companies and its subsidiaries spanning production, consumption, distribution, and artists are listed. Financial figures from 2008 and 2010 are presented for SME. Brief histories and descriptions of services for the other companies are also summarized.
Music Industry Case Study
The document provides information on the four major music producers: Sony Corporation, Sony Music Entertainment, Universal Music Group, EMI, and Warner Music Group. It details their histories, revenues, divisions, labels, artists, and strategies for adapting to new media technologies and the changing music industry landscape.
Artist case study
Benjamin Smith analyzed British grime artist Dizzee Rascal. Some key facts: his real name is Dylan Kwabena Mills, he was born in 1985 in Bow, East London, and helped pioneer the grime genre. He has released 5 studio albums between 2003-2013 and received many awards including the Mercury Prize in 2003 for his debut album Boy in da Corner.
Artist case study
Carrie Underwood rose to fame as the winner of American Idol in 2005 and has since become one of the most successful country artists, winning numerous awards including 6 Grammys. She specializes in country, country pop, and country rock genres. Underwood has sold over 64 million records globally and has also pursued other projects like endorsements, television appearances, philanthropic work, and even some acting.
Key artist case study
Mary J. Blige is known as the "Queen of Hip-Hop soul" for hits like "Real Love" and "Be Without You" that influenced many artists. She was born in 1971 in the Bronx and gained attention after recording herself singing karaoke at age 17, leading to her first record deal. Her 1992 debut album "What's the 411?" helped define modern soul music and sold over 3 million copies. Later albums like "My Life" and "Share My World" also achieved commercial success, winning her a Grammy. In addition to her music career, Mary J. Blige has had success as an actress in films such as "I Can Do Bad All By Myself" and on television in
Artist Case Study
The document discusses the multi-media marketing campaign used to launch British hip hop artist Plan B's album "Ill Manors", which included a social media campaign asking fans to tweet lyrics and opinions to unlock music and have them projected in public spaces, live streaming the album launch party online, digital and mobile advertising, and a Facebook poll to win tickets to a performance. The wide-ranging campaign was successful, resulting in millions of online views and interactions and the album becoming Plan B's second number one album in the UK.
Sony Music Case Study
Sony began as a record label called American Record Corporation in 1929 and changed its name to Sony in 1991. It is now one of the largest music and entertainment companies, housing many record labels and having signed numerous global superstar artists. Sony operates music websites like VEVO to promote artists and has partnerships with other labels and companies that account for most of its profits. It markets artists through official websites linking to their social media where the artists also help promote their music and provide purchase links.
Structure and breakdown of Record Labels
The document discusses the structure and types of record labels. It outlines the key activities of record labels which include talent development, artist marketing, legal services, sales/distribution, and promotions. There are major labels that dominate the market and independent labels that lack major distribution. Major labels control 70% of the music market and 80-90% of the US market. They have significant financing but independent labels have more creative freedom.
Business Models in the Music Industry
The document discusses various business models in the music industry. It begins by defining a business model and outlining the key components of the business model canvas. It then summarizes several business models including record companies, piracy, iTunes, Spotify, and independent artists. Record companies focus on marketing and promoting artists to mass markets through retail and digital channels. Piracy relies on uploading and downloading music for free through peer-to-peer networks. iTunes revolutionized the industry with its seamless digital music experience on iPods and in the iTunes store. Spotify aggregates music from rightsholders and distributes it for free with ads or through subscriptions on mobile and online. Independent artists are increasingly turning to crowd-funding to finance their
Music Video Instiutions
Music video institutions are companies that help produce and fund music videos for their signed artists. The three major music video institutions are Warner Music Group, Universal Music Group, and Sony Music Entertainment. Warner Music Group owns labels like Warner Bros Records and Atlantic Records and has artists like James Blunt, Paramore, and T.I. Universal Music Group is the largest music corporation and has signed artists globally like Mariah Carey, Justin Bieber, and Taylor Swift. Sony Music Entertainment is owned by Sony Corporation and includes labels like Columbia Records and Epic Records, representing artists such as Beyoncé, Avril Lavigne, and Britney Spears.
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Poster analysis rudimental
The document analyzes a music poster promoting Rudimental's tour and new album. It discusses several design elements of the poster that effectively promote the album and tour, such as featuring the album cover's urban landscape background. Supporting artists and the record label logo are also included to promote the tour and brand. The typography and style are consistent with Rudimental's other materials to clearly identify their work.
The Vaccines
The document analyzes and summarizes the album booklet for The Vaccines album. It notes that the album name is not included on the front cover, which could make it difficult for someone to know the name without buying the album first. The inside uses a simple pink and black color scheme. It features atypical photos like a woman floating in a pool that relate to the band's unique artistic style. The polaroid-style photos maintain a consistent theme throughout and may relate to the songs. The back lists the production team and includes the band's website and social media pages.
Vinyl analysis
This vinyl analysis summarizes the key design elements of a Beatles album. The front cover features a simple red background with a centered picture of the band. Inside each vinyl sleeve are pockets containing the records, with song titles clearly labeled. Lyrics are included on the inner sleeves and an information leaflet provides background on the band and album. Throughout, there is an emphasis on maintaining a consistent red color scheme and inclusion of photos, with occasional issues around font sizes being too small.
Media Album Cover Analysis
The document analyzes and compares the album covers of Green Day's "Revolution Radio" and Bruno Mars' "24K Magic". For Green Day, the burning radio on the cover is symbolic of their stance against mainstream pop music. The graffiti-style font and casual clothing of the band members portray an anti-establishment, rebellious image. For Bruno Mars, he is depicted sitting relaxed on a chair in expensive clothing and accessories, reflecting the laidback yet luxurious feel of the album. The fancy gold font of the album title also enhances the portrayal of his wealth and sophistication.
Kings of leon
The Kings of Leon band website has a simple layout with the menu on the right side to avoid overwhelming visitors. It allows users to easily access songs, merchandise, and ticket purchases. While the website uses bright pastel colors not typically associated with rock music, it maintains some iconography linked to the genre like skulls and eyeballs. The simple design reflects the band's rebellious identity and gives visitors what they see without extra fluff, matching the band's straightforward approach.
Ronni E
Ronni-E is a 22-year-old electronic beat maker from Long Island who studied classical piano at Juilliard. She has worked in several major music studios in New York. While her musical style is very specific, she hopes to expand her audience through webisodes, posters, and vinyl/MP3 sales distributed to music stores. Partnerships and social media promotion will be key to building awareness of her music directly to fans.
Media don broco
Andrew Goodwin identified several characteristics common in music videos. These include a relationship between the lyrics and visuals where the images represent the lyrics, a relationship between the music and visuals that can illustrate, amplify, or contrast the song's meaning, and demonstration of genre characteristics. Music videos also frequently reference looking through screens and mirrors, and include intertextual references to other media like films and television shows.
Andrew goodwin theory
1. Andrew Goodwin's theory of music videos states that videos demonstrate the genre's characteristics, such as dance routines for pop bands and aspirations for hip hop artists.
2. There is a relationship between the lyrics and visuals, where the lyrics are represented through images that can illustrate, amplify, or contradict the words.
3. The tone and atmosphere of the visuals reflect the music, either illustrating, amplifying or contradicting the music's tone.
Music Industry
Robbie Williams is a 43-year-old British pop singer known for his swing genre music. He gained popularity as a member of the band Take That before pursuing a solo career signed with Universal Music Group. Universal Music Group is a global music company headquartered in California that owns a diverse catalog of music and is home to artists, innovators, and entrepreneurs. It is led by CEO Lucian Grainge and has various roles such as vice presidents, CFO, and heads of marketing, business affairs, and digital.
How deep is your love analysis
The document discusses various features of music videos and how they relate to Calvin Harris' song "How Deep Is Your Love". It analyzes the music video across six key features: 1) Demonstrating genre characteristics through locations like nightclubs and bars, 2) Having visuals that reflect the tone of the upbeat music, 3) Focusing primarily on modeling shots of Gigi Hadid with minimal clothing, 4) Having a disjunctured relationship between the lyrics and visuals as the video does not represent any romance depicted in the lyrics.
Poster analysis
The poster advertises the new album from Arctic Monkeys using minimal design elements. It features the band's name and logo in black and white at the top to identify the band and reinforce their image. Below is their soundwave-style logo reminiscent of how the band presents itself across platforms. The release date informs viewers when the album can be purchased on CD or downloaded, communicating availability on different platforms. An overall minimalist design with just text and the soundwave image aims to focus attention on the album itself for fans.
Textual analysis website 1
This website uses minimalist design with a crimson and magnolia color scheme. The homepage features the album cover and options to listen or learn more about the artist. Navigation links allow access to music videos, tour dates, merchandise, and news. Images and videos throughout make the site engaging. A cursive font reflects the handwritten album title and personal nature of the record.
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Case Studies (music industry):
This document provides an overview of several major players in the music industry, including Sony Music Entertainment (SME), Universal Music Group, EMI Music, Spotify, and Napster. It discusses their business models, labels, artists, revenues, and roles within the changing music industry landscape. SME is highlighted as one of the "big four" record companies and its subsidiaries spanning production, consumption, distribution, and artists are listed. Financial figures from 2008 and 2010 are presented for SME. Brief histories and descriptions of services for the other companies are also summarized.
Music Industry Case Study
The document provides information on the four major music producers: Sony Corporation, Sony Music Entertainment, Universal Music Group, EMI, and Warner Music Group. It details their histories, revenues, divisions, labels, artists, and strategies for adapting to new media technologies and the changing music industry landscape.
Artist case study
Benjamin Smith analyzed British grime artist Dizzee Rascal. Some key facts: his real name is Dylan Kwabena Mills, he was born in 1985 in Bow, East London, and helped pioneer the grime genre. He has released 5 studio albums between 2003-2013 and received many awards including the Mercury Prize in 2003 for his debut album Boy in da Corner.
Artist case study
Carrie Underwood rose to fame as the winner of American Idol in 2005 and has since become one of the most successful country artists, winning numerous awards including 6 Grammys. She specializes in country, country pop, and country rock genres. Underwood has sold over 64 million records globally and has also pursued other projects like endorsements, television appearances, philanthropic work, and even some acting.
Key artist case study
Mary J. Blige is known as the "Queen of Hip-Hop soul" for hits like "Real Love" and "Be Without You" that influenced many artists. She was born in 1971 in the Bronx and gained attention after recording herself singing karaoke at age 17, leading to her first record deal. Her 1992 debut album "What's the 411?" helped define modern soul music and sold over 3 million copies. Later albums like "My Life" and "Share My World" also achieved commercial success, winning her a Grammy. In addition to her music career, Mary J. Blige has had success as an actress in films such as "I Can Do Bad All By Myself" and on television in
Artist Case Study
The document discusses the multi-media marketing campaign used to launch British hip hop artist Plan B's album "Ill Manors", which included a social media campaign asking fans to tweet lyrics and opinions to unlock music and have them projected in public spaces, live streaming the album launch party online, digital and mobile advertising, and a Facebook poll to win tickets to a performance. The wide-ranging campaign was successful, resulting in millions of online views and interactions and the album becoming Plan B's second number one album in the UK.
Sony Music Case Study
Sony began as a record label called American Record Corporation in 1929 and changed its name to Sony in 1991. It is now one of the largest music and entertainment companies, housing many record labels and having signed numerous global superstar artists. Sony operates music websites like VEVO to promote artists and has partnerships with other labels and companies that account for most of its profits. It markets artists through official websites linking to their social media where the artists also help promote their music and provide purchase links.
Structure and breakdown of Record Labels
The document discusses the structure and types of record labels. It outlines the key activities of record labels which include talent development, artist marketing, legal services, sales/distribution, and promotions. There are major labels that dominate the market and independent labels that lack major distribution. Major labels control 70% of the music market and 80-90% of the US market. They have significant financing but independent labels have more creative freedom.
Business Models in the Music Industry
The document discusses various business models in the music industry. It begins by defining a business model and outlining the key components of the business model canvas. It then summarizes several business models including record companies, piracy, iTunes, Spotify, and independent artists. Record companies focus on marketing and promoting artists to mass markets through retail and digital channels. Piracy relies on uploading and downloading music for free through peer-to-peer networks. iTunes revolutionized the industry with its seamless digital music experience on iPods and in the iTunes store. Spotify aggregates music from rightsholders and distributes it for free with ads or through subscriptions on mobile and online. Independent artists are increasingly turning to crowd-funding to finance their
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Music Video Instiutions
Music video institutions are companies that help produce and fund music videos for their signed artists. The three major music video institutions are Warner Music Group, Universal Music Group, and Sony Music Entertainment. Warner Music Group owns labels like Warner Bros Records and Atlantic Records and has artists like James Blunt, Paramore, and T.I. Universal Music Group is the largest music corporation and has signed artists globally like Mariah Carey, Justin Bieber, and Taylor Swift. Sony Music Entertainment is owned by Sony Corporation and includes labels like Columbia Records and Epic Records, representing artists such as Beyoncé, Avril Lavigne, and Britney Spears.
Institutional research
Universal Music Group is a global music corporation and subsidiary of Vivendi that is headquartered in Santa Monica, California. UMG owns labels across over 60 countries and has a 29.85% share of the global recorded music market. It focuses on pop, hip hop, and R&B artists like Katy Perry, Eminem, and Drake. Sony Music Entertainment is also a major label with a 29.29% market share that owns labels like Columbia and Epic. It has a vast catalog of artists like Beyoncé, Michael Jackson, and Elvis. Warner Music Group has a 19.13% share and owns labels like Atlantic Records, featuring artists such as Ed Sheeran, Madonna, and
Universal musicpresentation
Universal Music is the largest music corporation owned by Vivendi. It operates several subsidiary record labels including Blue Note Records, known for jazz artists, A&M Octone Records appealing to teens and young adults, and Republic Records focusing on mainstream and urban music for a similar age range. Capitol Records is another subsidiary targeting a broad age range from teens to 30s. The parent companies strategically group artists across labels according to genre and target audience to better promote their music.
Universal music presentation
Universal Music is a record label founded in 1934 as Decca Records USA. It is currently owned by Vivendi and has Lucian Grainge as its CEO. Some of its subsidiary labels include Blue Note Records, known for jazz music, and A&M Octane Records, which focuses on artists for the 15-30 age range. Capitol Records is also a subsidiary founded in 1942 in Los Angeles, specializing in various genres and located in the Capitol Records Building.
Music Institutions
This document summarizes four major music institutions: Sony Music, EMI Music, Universal Music Group, and Warner Music Group. Sony Music is one of the largest with labels like Columbia Records and artists like Michael Jackson. EMI Music has over 1.3 million songs in its catalog and supports artists like Usher and Alicia Keys. Universal Music Group leads the global music industry with labels from A&M to Def Jam and distributes artists widely, including Mariah Carey. Warner Music Group was founded as Warner Bros. Records and owns labels like Atlantic and Reprise, as well as publishing company Warner/Chappell Music.
Task 12
Universal Music Group is the world's leading music company comprised of recorded music and music publishing businesses. It signs artists worldwide, develops, markets, and distributes their music through subsidiaries licensed in 77 countries representing 98% of the global music market. UMG's music publishing business owns and licenses musical compositions. It has many labels around the world including Island Def Jam Music Group formed in 1999 through a merger and Universal Music Latin Entertainment created through the acquisition of Univision Music Group.
Record label
The document discusses the major record labels and their role in the music industry. It explains that there are four major record labels - Universal Music Group, Sony Music Entertainment, EMI Group, and Warner Music Group. These labels dominate over 65% of the music industry. The labels operate numerous imprints and subsidiary labels to reach a wide audience across different music genres. The document provides details on the market share and key artists of each major label.
music industries
Music listening preferences can provide insight into a person's interests and personality. Record labels come in different sizes, from major international corporations to smaller independent labels. Major labels promote and distribute music on a large scale, while independent labels have less financial resources but similar goals of producing and promoting music.
Music institutions
Warner Music Group is one of the "Big Three" global music corporations headquartered in New York City. It owns major record labels like Warner Bros Records and Atlantic Records. Universal Music Group is the largest of the "Big Three" and owns labels like Interscope Records, Island Records, and Republic Records. Sony Music Entertainment is the third largest and owns Columbia Records, RCA Records, and Syco Music. These corporations and their labels control much of the music industry but new platforms like iTunes, YouTube, and SoundCloud allow independent and unsigned artists to distribute their music without a major label.
Macro structure three labels
The three major record labels are Warner Music Group, Sony Music, and Universal Music Group. Major labels work with established artists and can provide promotional support. However, many successful artists started with independent labels before moving to a major. Universal Music Group is owned by Vivendi and has labels like Def Jam and Capitol. Sony Music is owned by Sony Corporation of America and has labels like Columbia and Epic. Warner Music Group is owned by Access Industries and has labels like Atlantic and Warner Bros.
Music institutions
The document discusses the major record labels in the music industry over time. It describes how there were originally six major labels ("the big 6") between 1988-1999, which consolidated to five labels ("the big 5") from 1999-2004, then four labels ("the big 4") from 2004-2012, and finally three labels ("the big 3") from 2012 onward. The three current major labels are Warner Music Group, Sony Music Entertainment, and Universal Music Group. The document also evaluates these three labels for potentially signing a music duo, ultimately selecting Universal Music Group and its Virgin Emi Records label.
Music Industry Research
Sony BMG Music Entertainment is the largest record label in the world, formed through a merger between Sony Music and BMG. It owns many subsidiary labels and has a diverse roster of artists across genres. Universal Music Group and Warner Music Group are also major labels, owning over 100 labels each and signing some of the most popular artists globally. EMI is a major UK-based label known for the Beatles. Independent labels like Sub Pop, Warp, Saddle Creek, and Rough Trade focus on genres like grunge, electronic, and indie rock and helped launch the careers of many iconic artists. Music videos are produced by various companies depending on the artist's popularity and label.
Indie record label sub pop
Sub Pop Records is an independent record label founded in 1988 in Seattle, Washington. It helped launch the careers of grunge bands like Nirvana, Soundgarden, and Mudhoney in the early 1990s. Today, it continues to represent smaller, indie artists. In contrast, Universal Music Group is a major global record label that owns many other labels. It has the resources to sign worldwide artists across many genres and platforms, while Sub Pop focuses on a tighter knit community of indie artists with fewer financial resources.
Institutional research
- Record labels manage brands and trademarks associated with marketing music recordings and videos. Major record labels include Universal Music Group, Sony Music Entertainment, Warner Music Group, and EMI.
- Bauer Media Group is a large European media company that owns over 600 magazines, 400 digital products, and 50 radio and TV stations worldwide. It has a revenue of 2.4 billion euros and owns popular music brands and television channels.
- Universal Music Group is the world's largest music corporation, owning record labels like Decca Records, Island Records, and Def Jam Records. It is a subsidiary of the French media company Vivendi.
The Big 4 Presentation
- The music industry was historically dominated by a small number of major record labels, known as the "Big Six" in the 1980s, "Big Five" in the 1990s, and "Big Four" since 2004.
- The Big Four record labels that currently dominate the industry are Universal Music Group, Sony Music Entertainment, Warner Music Group, and EMI, collectively accounting for over 80% of the global music market.
- Based on research of similar alternative rock bands that were successful, Universal Music Group seems the most likely of the Big Four majors to sign my alternative rock band, as they have experience promoting this genre and related artists.
Warner+music+group
Warner Music Group is a global leader in the recorded music industry and owns many record labels including Warner Bros Records, Atlantic Records, and Elektra Records. It has a large catalog of artists signed across many genres of music. The record label has experienced both major successes such as having the number one label in the US multiple times as well as failures like a controversial rap song in 1992 that resulted in protests and the artist being released from their contract. Warner Music Group strives to help artists achieve financial success while providing high quality music to consumers.
Warner+music+group
Warner Music Group is a global leader in the recorded music industry and owns many record labels including Warner Bros Records, Atlantic, and Elektra. It has a large catalog of songs and publishes music. Warner Music Group has had major successes like having the number 1 label in the US multiple times and growing their digital revenue significantly. However, they have also faced controversies like the 1992 "Cop Killer" song by Body Count which led to protests and threats to Warner.
Research of companies
Universal Music Group is the largest music corporation in the world, originating from the American branch of Decca Records in 1934. It is divided into four sections and owns Universal Music Publishing Group, the second largest music publishing company. UMG has been linked to major artists like Jack Johnson, The Killers, and Eminem. Sony Music Entertainment is the second largest record label and part of the 'big four', founded in 1929 through mergers. It owns labels like Columbia Records and has been involved with artists such as Michael Jackson and Beyonce. Warner Music Group is the only publicly traded major music company, owned by Edgar Bronfman Jr. and Mark Ansorge. It had the highest US market share growth between 2004-2008
Record label
Universal Music Group is one of the largest record labels in the world founded in 1934. It is based in the United States and has signed artists globally, generating $6 billion in revenue. UMG owns several major record labels and has a 30% share of the global music market. While it has faced controversies like allegedly bribing radio stations, UMG continues to sign popular artists and partner with companies to promote music.
A2 media
This document provides an overview of the modern music industry. It discusses that the music industry consists of companies and individuals that create, perform, and sell music and music videos. It notes that the music industry emerged in the 1930s-1950s and is now dominated by three major corporate labels - Universal Music Group, Sony Music Entertainment, and Warner Music Group. Each section then provides details on the founding year and ownership of each of these three major labels.
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The title sequence of the film uses frightening images and creepy music to make the audience feel tense and scared. Newspaper articles and real family photos are included to make the film seem more realistic and scary. This creates a sense of reality for the audience and the feeling that the events could actually happen to them. The title sequence lasts 2 minutes and 3 seconds, showing newspaper clippings, family photos, graves, Ouija boards, and religious symbols. A variety of camera shots, including extreme long shots, mid shots, and close ups are used to compose this unsettling opening montage.
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Introduction
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A Prime Location
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Music Industry Case Study - Bruno Mars
- 1. MUSIC INDUSTRY Case Study – Major Label Recording Artist
- 2. The name of the artist(s) you have chosen and the genre of music they produce The name of the artist who I have chosen do write about is Bruno mars. Bruno Mars produces music in the genres of Pop, Reggae Fusion, Soul, and R&B.
- 3. The record label they are signed too? Bruno Mars is signed to Universal Motown Studios.
- 4. Is the label a subsidiary? If so of which conglomerate? Universal Motown Records was a record label that operated as a division of Universal Motown Republic Group. The label itself is subsidiary, this means that it is part owned by a major label, (a label within another label). Universal Motown Records is part of universal music, and Universal is part of a company called Vivendi.
- 5. To what extent is the company integrated both vertically and horizontally? Vivendi is both horizontally and vertically integrated to an extent. It is horizontally integrated as it can use its links with different platforms of media to produce and promote, it is vertically integrated as it produces, distributes and markets its products.
- 6. What was the artist(s) most recent album and how many copies has it sold worldwide? The most recent artist which Bruno Mars has produced is Unorthodox jukebox and it sold 2,050,000 copies in the US.
- 7. Compile a selection of examples illustrating how the album was promoted. Are there any examples of synergy? Already on a high number of albums sold, after the Super Bowl where Bruno Mars performed, 40,000 more copies where sold that week. The album was also promoted from tours and campaigns. There are no examples of synergy.
- 8. Where is their music available online? (to both download and stream Like most artists now a days his music is available online, both to download or to stream. You can buy his albums/songs from iTunes, download it from Spotify, Deezer or Rdio and even download from websites such as YouTube.