The document discusses building a healthier burger option. It identifies that the current burger contains high calories, fat, and carbohydrates which deters health-conscious customers. The solution is to find lower calorie, fat, and carbohydrate alternatives for the bun and cheese to reduce the overall burger nutrition. Switching to an alternative bun reduces calories by 120, fat by 3g, and carbohydrates by 18g. Alternative cheese reduces calories by 55, fat by 5g, and maintains the same carbohydrate content. The revised burger contains 410 total calories, 19g total fat, and 28g total carbohydrates, providing a healthier choice.

1. BUILDING A
BETTER BURGER
Making our best-selling
burger into a
healthier menu choice

2. PROBLEM AND SOLUTION
Problem: health-conscious customers avoid our burger
because of the calories, fat, and carbohydrates it
contains
Solution: Find alternative components for the burger that
have less calories, fat, and carbohydrates
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3. BUN NUTRITION
Our Bun
Calories: 260
Fat: 5 g
Carbohydrates:
45 g
Alternative Bun
Calories: 140
Fat: 2 g
Carbohydrates:
27 g
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4. CHEESE NUTRITION
Our Cheese
Calories: 125
Fat: 9 g
Carbohydrates: 1 g
Alternative
Cheese
Calories: 70
Fat: 4 g
Carbohydrates: 1 g
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5. A BETTER BURGER
Our Best Seller
Total Calories: 585
Total Fat: 27 g
Total Carbohydrates: 46 g
New Better Burger
Total Calories: 410
Total Fat: 19g
Total Carbohydrates: 28 g
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