The document discusses building a healthier burger option by finding alternatives to the standard bun and cheese that contain fewer calories, fat, and carbohydrates. It shows the nutrition facts for the current bun and cheese versus proposed alternatives, finding the alternative bun has 140 calories and 2g fat compared to 260 calories and 5g fat for the standard bun. The alternative cheese has 70 calories and 4g fat versus 125 calories and 9g fat. Developing a burger with these new components results in a better burger with 410 calories, 19g fat, and 28g carbs rather than 585 calories, 27g fat, and 46g carbs for the best seller.

1. BUILDING A BETTER
BURGER
Making our best-
selling burger into a
healthier menu choice

2. PROBLEM AND SOLUTION
Problem: health-conscious customers avoid our burger
because of the calories, fat, and carbohydrates it
contains
Solution: Find alternative components for the burger that
have less calories, fat, and carbohydrates
12/3/2014 EMILY MURPHY 2

3. BUN NUTRITION
Our Bun Alternative Bun
Calories: 140
Fat: 2g
Carbohydrates: 27g
12/3/2014 EMILY MURPHY 3
Calories: 260
Fat: 5g
Carbohydrates: 45g

4. CHEESE NUTRITION
Our Cheese
Calories: 125
Fat: 9g
Carbohydrates: 1g
Alternative Cheese
Calories: 70
Fat: 4g
Carbohydrates: 1g
12/3/2014 EMILY MURPHY 4

5. A BETTER BURGER
Our Best Seller
Total Calories: 585
Total Fat: 27 g
Total Carbohydrates: 46 g
New Better Burger
Total Calories: 410
Total Fat: 19g
Total Carbohydrates: 28 g
12/3/2014 EMILY MURPHY 5

6. 12/3/2014 EMILY MURPHY 6