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BUILDING A BETTER
BURGER
Making our best-
selling burger into a
healthier menu choice
PROBLEM AND SOLUTION
Problem: health-conscious customers avoid our burger
because of the calories, fat, and carbohydrates it
contains
Solution: Find alternative components for the burger that
have less calories, fat, and carbohydrates
4/28/2015 BREANNA MALAK 2
BUN NUTRITION
Our Bun
Calories: 260
Fat: 5 g
Carbohydrates: 45 g
Alternative Bun
Calories: 140
Fat: 2 g
Carbohydrates: 27 g
4/28/2015 BREANNA MALAK 3
CHEESE NUTRITION
Our Cheese
Calories: 125 Fat: 9 g
Carbohydrates:
1 g
Alternative Cheese
Calories: 70 Fat: 4 g
Carbohydrates:
1 g
4/28/2015 BREANNA MALAK 4
A BETTER BURGER
Our Best Seller
Total Calories: 585
Total Fat: 27 g
Total Carbohydrates: 46 g
New Better Burger
Total Calories: 410
Total Fat: 19g
Total Carbohydrates: 28 g
4/28/2015 BREANNA MALAK 5

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Better burger

  • 1. BUILDING A BETTER BURGER Making our best- selling burger into a healthier menu choice
  • 2. PROBLEM AND SOLUTION Problem: health-conscious customers avoid our burger because of the calories, fat, and carbohydrates it contains Solution: Find alternative components for the burger that have less calories, fat, and carbohydrates 4/28/2015 BREANNA MALAK 2
  • 3. BUN NUTRITION Our Bun Calories: 260 Fat: 5 g Carbohydrates: 45 g Alternative Bun Calories: 140 Fat: 2 g Carbohydrates: 27 g 4/28/2015 BREANNA MALAK 3
  • 4. CHEESE NUTRITION Our Cheese Calories: 125 Fat: 9 g Carbohydrates: 1 g Alternative Cheese Calories: 70 Fat: 4 g Carbohydrates: 1 g 4/28/2015 BREANNA MALAK 4
  • 5. A BETTER BURGER Our Best Seller Total Calories: 585 Total Fat: 27 g Total Carbohydrates: 46 g New Better Burger Total Calories: 410 Total Fat: 19g Total Carbohydrates: 28 g 4/28/2015 BREANNA MALAK 5

Editor's Notes

  1. I think the design theme should be changed. This one is too busy and dark.
  2. Currently our burger has 20% more calories and 3 more grams of fat than our competition. Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with carbohydrates.
  3. Both buns have sesame seeds. Alternative bun costs 10% less!
  4. Both process cheese products are orange. Alternative cheese has a longer shelf life. Alternative cheese was preferred in taste tests.
  5. Better Burger has 30% less calories, 30% less fat, and 40% less carbohydrates than our best seller.