Buyer vs User Personas @ Better Software 2014
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Choose your users do not let them define you. Build your product strategy based on buyer personas, keywords definition and planning content. Set SMART goals, reach BIG results Credits Images Hubspot, DemandResult, https://www.flickr.com/photos/jasontravis/sets/72157603258446753/ http://giphy.com/
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Buyer vs User Personas @ Better Software 2014
- 1. BUYER VS USER PERSONAS Bettersoftware 2014 @j8matteo
- 2. THIS IS MY PERSONA Bettersoftware 2014 @j8matteo Name: Matteo Guidotto Location: Verona Gender: Male Age: 27 Occupation: PM & Ux Developer www.fevr.it
- 3. MY FIRST TIME Bettersoftware 2014 @j8matteo
- 4. MY FIRST USER PERSONAS Bettersoftware 2014 @j8matteo
- 7. «I DON’T MIND ABOUT HIM» Bettersoftware 2014 @j8matteo
- 9. WHO’S A BUYER? WHO’S A USER? Bettersoftware 2014 @j8matteo
- 10. WHO’S A BUYER? WHO’S A USER? BUYER IS THE CUSTOMER THAT I WANT Bettersoftware 2014 @j8matteo
- 11. WHO’S A BUYER? WHO’S A USER? BUYER IS THE CUSTOMER THAT I WANT USER IS ANYONE THAT USE MY PRODUCT Bettersoftware 2014 @j8matteo
- 12. SO SHOULD I SPENT PAPER, PENS, WIREFRAME, INTERVIEWS, PROTOTYPES, A/B TESTS, MONEY, HOURS, SKETCH, SOFTWARE, COMMITMENT, BREATH, COFFEE, CIGARETTES, ALCOOL, PILLS… Bettersoftware 2014 @j8matteo
- 13. …FOR BUILDING A USER EXPERIENCE FOR A USER THAT DOESN’T REACH MY BUSINESS GOALS? Bettersoftware 2014 @j8matteo
- 14. USERS SHOULDN’T DEFINE MY PRODUCT I CHOOSE MY AUDIENCE I BUILD MY PRODUCT Bettersoftware 2014 @j8matteo
- 15. I SHOULD BRING TO ME VALUABLE USER NOT EVERYONE Bettersoftware 2014 @j8matteo
- 16. CREATING MY BUYER EXPERIENCE Bettersoftware 2014 @j8matteo
- 17. STRESS USERS Bettersoftware 2014 @j8matteo
- 18. STRESS USERS NATURAL SELECTION Bettersoftware 2014 @j8matteo
- 19. STRESS USERS NATURAL SELECTION REVERSED PARADIGM Bettersoftware 2014 @j8matteo
- 20. STRESS USERS NATURAL SELECTION REVERSED PARADIGM DETOXIFY FROM USERS Bettersoftware 2014 @j8matteo
- 21. HOW? Bettersoftware 2014 @j8matteo
- 22. CONTENT IS KING Bettersoftware 2014 @j8matteo
- 23. Bettersoftware 2014 @j8matteo THE RIGHT CONTENT IN RIGHT TIME IN RIGHT PLACE BECOMES HELPFUL NOT ORDINARY
- 24. Bettersoftware 2014 @j8matteo THE APPROACH
- 25. Bettersoftware 2014 @j8matteo ATTRACT
- 26. Bettersoftware 2014 @j8matteo CONVERT
- 27. Bettersoftware 2014 @j8matteo CLOSE
- 28. Bettersoftware 2014 @j8matteo DELIGHT
- 29. SALES FUNNEL Bettersoftware 2014 @j8matteo
- 30. Bettersoftware 2014 @j8matteo 3 LEVEL OF ENGAGEMENT
- 31. Bettersoftware 2014 @j8matteo LEAD NURTRING FEED YOUR POTENTIAL CLIENTS INCREASE RELATIONSHIP
- 33. Bettersoftware 2014 @j8matteo REAL CASE – BLOG IDENTIFY AUDIENCE WITH SALES AUDIT
- 34. Bettersoftware 2014 @j8matteo REAL CASE – BLOG DEFINE BUYER PERSONAS
- 35. Bettersoftware 2014 @j8matteo REAL CASE – BLOG SET SMART GOALS
- 36. Bettersoftware 2014 @j8matteo REAL CASE – BLOG SPECIFIC GOALS BE SURE SET REAL NUMBERS TO REACH
- 37. Bettersoftware 2014 @j8matteo REAL CASE – BLOG MEASURABLE GOALS BE SURE YOU CAN TRACK
- 38. Bettersoftware 2014 @j8matteo REAL CASE – BLOG ATTAINABLE GOALS BE SURE IS REALISTIC
- 39. Bettersoftware 2014 @j8matteo REAL CASE – BLOG RELEVANT GOALS BE SURE IT MATTERS
- 40. Bettersoftware 2014 @j8matteo REAL CASE – BLOG TIMEBOUND GOALS BE SURE TO SET A DEADLINE
- 41. Bettersoftware 2014 @j8matteo REAL CASE – BLOG DEVELOP EDITORIAL PLAN
- 42. Bettersoftware 2014 @j8matteo REAL CASE – BLOG Giorno Competenza KW Buyer Persona Content Manager Step 1 - Argomento/tema Step 1 - CTA Step 2 - Argomento/tema Step 2 - CTA 01/01/2014 Social network Facebook, Google plus Giuseppe Alice Il nuovo algoritmo di visualizzazione delle pagine di facebook Scarica il whitepaper La mia pagina non viene vista da nessuno Vuoi più like alla tua pagina facebook? 01/02/2014 eCommerce Analisi strategica e-Commerce Alberto Elisa I 10 punti da monitorare di un eCommerce Scopri come migliorare il tuo e-Commerce Perchè un eCommerce non genera conversioni Scopri 10 errori che potresti fare nel tuo e-Commerce
- 43. Bettersoftware 2014 @j8matteo REAL CASE – BLOG LEAD COLLECTION:
- 44. Bettersoftware 2014 @j8matteo REAL CASE – BLOG LEAD COLLECTION: - SAAS like HUBSPOT, OPTIFY, INFUSION - CUSTOM STACK - CUSTOM SOFTWARE
- 45. Bettersoftware 2014 @j8matteo REAL CASE – BLOG OK! NOW YOU CAN WIREFRAME
- 46. Bettersoftware 2014 @j8matteo PRODUCT STRATEGY ICEBERG
- 47. Bettersoftware 2014 @j8matteo PRODUCT STRATEGY ICEBERG
- 48. REMEMBER WHEN YOU APPROACH THAT ICEBERG Bettersoftware 2014 @j8matteo
- 49. REMEMBER WHEN YOU APPROACH THAT ICEBERG FIND BUYER PERSONAS Bettersoftware 2014 @j8matteo
- 50. REMEMBER WHEN YOU APPROACH THAT ICEBERG MAP THE CONTENT Bettersoftware 2014 @j8matteo
- 51. REMEMBER WHEN YOU APPROACH THAT ICEBERG FEED YOUR LEADS Bettersoftware 2014 @j8matteo
- 52. REMEMBER WHEN YOU APPROACH THAT ICEBERG BUT NEVER NEVER NEVER Bettersoftware 2014 @j8matteo
- 53. DO AS LEO OR YOU’LL NEVER WIN AN OSCAR Bettersoftware 2014 @j8matteo
- 54. ONE MORE THING… Bettersoftware 2014 @j8matteo
- 55. Thank You! Bettersoftware 2014 @j8matteo