9 Surprisingly Simple Steps to Amplify Your Brand

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AMPLIFY YOUR BRAND
9 SURPRISINGLY SIMPLE STEPS
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AppFolio
… So You Run A More Successful Business
Complete Solution Includes:
Web-Based Property Management Software
• Property management and accounting
• Online rent collection (free)
• Prospect / guest card tracking
• Vacancy Marketing
• Websites
• Online applications & leases
• Resident Screening
• Mobile Inspections
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2015 © AppFolio, Inc.. WatchYourBusinessSprout.com | Facebook.com/Sprouting | #WatchItSprout
HI
M E E T B A R B A R A
JOB: GIRL BOSS
LIVES IN: SAN ANTONIO
TV CHARACTER: OLIVIA POPE
OBSESSION: SPINNING & MY DOG JAX
MOTTO: NO MATTER HOW YOU FEEL…
GET UP! DRESS UP! SHOW UP! NEVER GIVE UP!

WatchYourBusinessSprout.com | Facebook.com/Sprouting | #WatchItSprout
HI
M E E T R E B E C C A
JOB: CREATIVE & SOCIAL DIRECTOR
LIVES IN: CHICAGO
TV CHARACTER: BUFFY
OBSESSION: BEAUTY PRODUCTS
MOTTO: WORK SMARTER, NOT HARDER
9 STEPS
TO APPLIFY
YOUR BRAND
1. INSTANT MESSENGER
2. LIVE VIDEO
3. SNAPCHAT
4. EMPLOYEE ADVOCATES
5. EXPAND ADVERTISING HORIZONS
6. INTERACTIVE CONTENT
7. MOBILE VIDEO
8. PERSONALIZATION
9. EMAIL MARKETING
INSTANT MESSENGER
SAME NEEDS. DIFFERENT FORMAT.

D O N ’ T M A K E T H E M
J U M P T H R O U G H H O O P S
INSTANT MESSENGER IS…
✦ Easy
✦ Accessible
✦ Efficient
LET’S
PRACTICE
RESIDENT:
Do you have any two bedrooms available
for November?
LET’S
PRACTICE
YOU COULD RESPOND…
Give us a call at our leasing office and we can let
you know what units are available.
Our number is 123.123.1234! Can’t wait to find you
your next home!
LET’S
PRACTICE
BUT A BETTER RESPONSE WOULD BE…
We have 1 B2 floor plan available starting in
November. I have attached a layout of the plan
below along with a few pictures of the interior.
This plan is a 2 bedroom, 2 bathroom home that
is 1234 Square Feet. It faces east and has views
overlooking the courtyard. What is your email
and phone number and I can send you these
details along with the link to the application?

ASK FOLLOW-UP
QUESTIONS
IF NEEDED
WHAT ARE MY OPTIONS?
DON’T
FORGET
THE BASICS
SPELLING /
GRAMMAR
FRIENDLY TONE
BE HONEST
DON’T BE AFRAID
TO NOT KNOW
LIVE VIDEO

UNIT TOURS
AMENITY HIGHLIGHTS
OTHER
IDEAS
FITNESS EVENTS OR
CLASSES
COOKING DEMOS
COCKTAIL MAKING WITH
LOCAL BAR
AT HOME WITH [INSERT
RESIDENT]
YAPPY HOUR
THE KEY TO GOING
LIVE
PLAN YOUR ROUTE
THINK ABOUT LOGISTICS
CREATE TRANSITIONS
DO A PRACTICE ROUND

FEEDBACK
Brainstorm questions you may
get and the answers
Prepare some “on-the-ﬂy”
questions to answer
How will you respond
to negativity
EMBRACE
SNAPCHAT
THE
PERFECT
FILTER
INTRODUCING
SNAP
LISTING

THE
FORMULA
INTRO
WHO ARE YOU
WHO DO YOU WORK FOR
WHAT ARE WE DOING
WHAT DO YOU WANT ME TO DO
AMENITIES
PICK 2-4 COMMUNITY AMENITIES
FLIP OFF USING PHOTO/ TEXT AND VIDEO
MODEL
PICK 2-4 APARTMENT FEATURES
ALTERNATE USING PHOTO/ TEXT AND VIDEO
NEIGHBORHOOD
PICK 1-3 HOT SPOTS
CLOSE WITH CONTACT INFO
DO IT
ALL
GO ABOVE & BEYOND
EFFECTS
FILTERS
BITMOJIS
EMOJIS
STICKERS
WatchYourBusinessSprout.com | Facebook.com/Sprouting | #WatchItSprout WatchYourBusinessSprout.com | Facebook.com/Sprouting | #WatchItSprout
EMPLOYEE
ADVOCATES

INCORPORATE
NOW
ROUND TABLES
LUNCH AND LEARNS
IDEA BOX
SELECT A LEADER
WEEKLY HIGHLIGHTS
FILL
THE
FEED
ADIT UP
TARGET
BY
LOCAL HOT SPOTS
DISTANCE
EMPLOYERS
DEMOGRAPHICS
INTERESTS

AD ARTWORK
ONE IMAGE
CAROUSEL
SLIDESHOW
VIDEO
CALL-TO-ACTION
SPECIAL
CALL
LEARN MORE
INTERACTIVE
CONTENT
ASK
QUESTIONS

MOBILE
VIDEO
BOOMERANG

TIMELAPSE
SLOW
MOTION
PERSPECTIVE
PERSONALIZATION

TAKE A
PHOTO
FOR FOLLOW-UP
EMAIL MARKETING

PERSONALIZE
THE SENDER
9 STEPS
TO APPLIFY
YOUR BRAND
1. INSTANT MESSENGER
2. LIVE VIDEO
3. SNAPCHAT
4. EMPLOYEE ADVOCATES
5. EXPAND ADVERTISING HORIZONS
6. INTERACTIVE CONTENT
7. MOBILE VIDEO
8. PERSONALIZATION
9. EMAIL MARKETING
‹#›
Q/A
‹#›

9 Surprisingly Simple Steps to Amplify Your Brand

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