Beth Seaton has over 20 years of experience in sales operations, training, and project management. She has held roles at several companies, including Siemens Medical, BroadVision, Sybase, and Konica Minolta. Her experience includes managing projects, designing sales processes, analyzing metrics, developing training programs, and leading teams. She holds an MBA from New Mexico State University.

1. BETH SEATON, MBA
Alameda, California 94501
bcskbm@aol.com  (510) 748-0706
CORE COMPETENCIES
 Project/Program Mgmt.  Sales Department  Sales Training & Events
 Process Design & Planning/Operations  Team/Employee
Optimization  Data Analysis/Metrics Development
Project/Program Management
 Led $500K customer briefing center renovation project; oversaw all facets of project to ensure
timely completion; successfully coordinated vendors, internal stakeholders, and executive staff
(Siemens Medical)
 Managed $100K+ annual sales event; including message development, speaker deadlines,
content focus, and logistics (Siemens Medical)
 Delivered annual tradeshow messaging guide for sales, marketing, and technical booth
personnel (Siemens Medical)
 Managed and produced sales toolkit for worldwide sales audience (Siemens Medical)
 Implemented Target Account Selling process, an opportunity management methodology;
managed $1M, 12-month project integrating field sales, management personnel, and sales
support into one end-to-end forecasting process (BroadVision)
 Directed multi-faceted New Hire Field Training program targeted at sales, sales support, and
business development staff (Sybase)
 Authored sales demonstration section of product launch kit including elevator pitch, competitive
highlights, and demonstration script (Konica)
Process Design & Optimization
 Initiated and oversaw effort to document/optimize key sales and marketing processes (Siemens
Medical)
 Designed and managed internal sales compliance process for monetary payments and/or gifts to
customers; handled annual budget of $150M (Siemens Medical)
 Redesigned customer visit program process; formulated program innovations and facilitated
continuous improvement (Siemens Medical)
 Devised and implemented a repeatable forecasting and reporting process for $375M/year in
equipment and services (Siemens Medical)
 Created on-boarding activity checklist for US sales new hires (Siemens Medical)

2. BETH SEATON  bcskbm@aol.com  (510) 748-0706  Page 2
 Developed, field tested, and trained sales personnel on network printer compatibility checklist
selling tool (Konica)
 Designed and produced major account customer product information notebooks for Santa Clara
County sales team (Konica)
Sales Department Planning/Operations
 Worked with VP of Sales to set department vision, mission, and annual goals (Siemens Medical)
 Compiled data and opinions from multiple internal and external sources to formulate annual
sales strategy report (Siemens Medical)
 Developed annual sales training business plan (Sybase, BroadVision and Siemens Medical)
 Managed customer event budget of $150K for sales department (Siemens Medical)
 Directed the resolution of non-standard contract booking issues (Siemens Medical)
 Monitored and resolved backlog prioritization issues (Siemens Medical)
 Represented the company at the Medical Imaging and Technology Alliance (MITA) industry
group; provided input from a sales and marketing perspective, reported outcomes to executive
staff (Siemens Medical)
 Coordinated the shipment and return of sales and collaboration demonstration systems
(Siemens Medical)
 Drove logistics, budget, and cross-functional deliverables for various sales events (Siemens
Medical)
Data Analysis/Metrics
 Compiled and maintained forecast metrics; i.e., year-to-date, year-over-year, and 5-year trends
(Siemens Medical)
 Administered sales department sections of Executive Dashboard and business unit Scorecard
(Siemens Medical)
 Designed and maintained install-base analysis overview and competitive intelligence
presentation content (Siemens Medical)
 Created, optimized and reported on program satisfaction survey data for both internal and
external audiences (All)
 Created and facilitated testing processes as necessary for sales training programs (All)
Sales Training & Events
 Managed webcasts for remote sales training and best practice sharing (Siemens Medical)
 Authored sales training intranet site and training newsletter (Sybase, BroadVision, Siemens
Medical)
 Organized cross-functional resources for regional events, tradeshow demonstrations, training,
and customer visits (Siemens Medical)
 Devised and implemented innovative field new hire program; introduced a four-phased
curriculum that included online self-paced coursework, e-seminars, corporate/product
classroom training, and soft skills training (Sybase)

3. BETH SEATON  bcskbm@aol.com  (510) 748-0706  Page 3
 Spearheaded the development of e-based product launch training program; partnered with
department team members to define program specifics to ensure overall success (Sybase)
 Delivered live classroom training focused on product knowledge and sales skills (Konica)
 Conducted new hire sales representative ‘ride-alongs’ to observe skill level and share best
practices (Konica)
 Managed a multiple vendor relationships; i.e., skills training, event management, DVD
production (Siemens, BroadVision, Sybase)
Team/Employee Development
 Led division’s organizational development program steering committee; organized product and
skills training, made recommendations based on employee surveys, and participated in the
development of action plan to address ongoing employee concerns (Siemens Medical)
 Directed cross-functional team of 15 to deliver year-end sales event (Siemens Medical)
 Supervised 2-3 full time staff members; i.e. administrative, program/project managers, and
interns (Siemens Medical)
 Headed intra-departmental team delivery of New Hire Program; managed cross-functional team
of 12 to deliver content and directly supervised junior staff (Sybase)
 Served as team leader for the Western US Sales Training team; scheduled resources, addressed
trouble-shooting issues with customers, and led region management team of four (Konica)
EMPLOYMENT HISTORY
Sales Operations Manager, SIEMENS MEDICAL USA, INC. – Concord, CA (2006-2009)
Manager, Sales Training & Customer Relations, SIEMENS MEDICAL USA, INC. – Concord, CA (2002-2006)
Program Manager, Sales & Field Training, BROADVISION, INC. – Redwood City, CA (2001–2002)
Program Manager, Field New Hire Training SYBASE, INC. – Dublin, CA (1997–2000)
Sales Representative, Training Program Development Specialist, Sales Trainer, KONICA MINOLTA USA –
Windsor, CT (1992 – 1997)
EDUCATIONAL BACKGROUND
Master of Business Administration (MBA)
Bachelor of Business Administration (BBA) in International Business
NEW MEXICO STATE UNIVERSITY – Las Cruces, NM
TECHNICAL PROFICIENCIES
Microsoft Word, Excel, PowerPoint, Siebel CRM, SAP, Online Web Casting, e-Learning Authoring Tools,
Target Account Selling, Customer Centric Selling, SPIN Selling, Miller-Heiman