Presentation by Pete Mackey, President of Mackey Strategies, at the 2017 Case Annual Conference for Media Relations Professionals. Pete's presentation shares crisis communications best practices for leaders of higher of education and non-profit institutions.

1. BEST PRACTICES IN CRISIS
COMMUNICATIONS
Pete Mackey, Ph.D.
President, Mackey Strategies
CASE Annual Conference
for Media Relations Professionals
Sept. 19, 2017
3:45-5:00 p.m.

2. 2
2017 Annual Conference
for Media Relations Professionals
Crises of Confusion
Mind the Gap: The What1
Close the Gap: The How2
And a final thought…

3. 3
2017 Annual Conference
for Media Relations Professionals
Mind the Gap: The What

4. 4
2017 Annual Conference
for Media Relations Professionals
Mind the Gap:
Perception v. Reality--Uprising?

5. 5
2017 Annual Conference
for Media Relations Professionals
Mind the Gap:
Perception v. Reality--Uprising?

6. 6
2017 Annual Conference
for Media Relations Professionals
Mind the Gap:
Perception v. Reality--Uprising?

7. 7
2017 Annual Conference
for Media Relations Professionals
Mind the Gap:
Perception v. Reality--Uprising?
The New York Times
Nov. 28, 2015

8. 8
2017 Annual Conference
for Media Relations Professionals
Mind the Gap:
Perception v. Reality--Uprising?
Nov. 18, 2015

9. 9
2017 Annual Conference
for Media Relations Professionals
Mind the Gap: Perception v. Reality
The
message
The messenger
Reality
Perception
Audience

10. 10
2017 Annual Conference
for Media Relations Professionals
Mind the Gap: Perception v. Reality
Ownership
Speed
Message
Messenger
Medium
Chaos
Vacuum
Media
Distance
Rumor
Reality
Perception

11. 11
2017 Annual Conference
for Media Relations Professionals
Close the Gap: How and When

12. 12
2017 Annual Conference
for Media Relations Professionals
Close the Gap: The How, with What
Command
Center
Team
Feed-
back
TechFAQs
Time-
line

13. 13
2017 Annual Conference
for Media Relations Professionals
Close the Gap: The How, to Whom
The Message
Values
Campus
Danger
Off campus
+
Media
Information
Students

14. 14
2017 Annual Conference
for Media Relations Professionals
A Final Thought: On Temperature

15. 15
2017 Annual Conference
for Media Relations Professionals
Temperature in the Gap: Danger, Danger…

16. 16
2017 Annual Conference
for Media Relations Professionals
Temperature in the Gap: How
-Non-factual
-Judgmental
-Irrelevant
-Beware adjectives
& adverbs….
-Factual
-Understated
-Relevant
-Contextual

17. 17
2017 Annual Conference
for Media Relations Professionals
And Now….