This document describes a media laboratory event called MedialabSession - La Newsroom. The event brings together journalists, developers, designers and business people to develop a dynamic media ecosystem over a weekend. The objectives are for teams to present an editorial line, business model, and community engagement strategy for a new media organization. The program involves benchmarking, team building, prototyping, and final pitches. The goal is to experiment with new ways of producing content and transforming the event into media. Past results that have been created include tools like Strikingly, Storify, RebelMouse, Sharypic, BlueNod, Soundcloud. The document provides contact information for the founder and managers organizing the event.