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Innovation
B
Why It Matters More In The
21st
Century Than Ever Before
9th
March 2017
Some background
© Dr Bettina von Stamm 9th
March 2017
Educational Background:
PhD & MBA from London Business School
Degree in Architecture & Town Planning
In pursuit of understanding and enabling
innovation since 1992
Books
Websites:
www.innovationleadershipforum.org
www.BettinavonStamm.com
www.thefutureofinnovation.org
www.innovationwave.com
What I would like to share …
© Dr Bettina von Stamm 9th
March 2017
The 21st Century
1. Change: The pace is accelerating
© Dr Bettina von Stamm 9th
March 2017
Adapted from: “Complex Adaptive Leadership”, Nick Obolenski, 2010
2. Change - The Consumer
© Dr Bettina von Stamm 9th
March 2017
What Matters to consumers ...
Human factors
insights
Emotional
competence
Technical
competence
Distribution
competence
1950 1970 1980 2000
Alex Venn, 2001
© Dr Bettina von Stamm 9th
March 2017
Market driven by
quantity & price
Market driven by
value & quality
Market driven by
individualism &
fascination
Luxury, lust &
passion
Market driven by
senses
?????
3. Change - Increased connectivity
© Dr Bettina von Stamm 9th
March 2017
... leads to: 1. Increased access to information
© Dr Bettina von Stamm 9th
March 2017
... which in turn leads to: Increased transparency
© Dr Bettina von Stamm 9th
March 2017
... and the potential for increased awareness
© Dr Bettina von Stamm 9th
March 2017
... leads to: 2. Increased speed
© Dr Bettina von Stamm 9th
March 2017
... which in turn leads to: Incomplete information
© Dr Bettina von Stamm 9th
March 2017
... which in turn leads to: Increased confusion
© Dr Bettina von Stamm 9th
March 2017
4. Change - Convergence
© Dr Bettina von Stamm 9th
March 2017
5. Change: (Innovation) Challenges
© Dr Bettina von Stamm 9th
March 2017
Scarcity
of water
Traffic
Decreasing 

bio-diversity Renewable
energy
Obesity
Deforestation
Emerging
economies
Poverty
Ageing
population
Financial crises
Subsidies Floods
Semi-arid land
Terrorism
Fast food
© Dr Bettina von Stamm
4 planets by 2020 ? !
Source: WWF - Living Planet Report 2012
Living Planet Report WWF 2012
9th
March 2017
Natural Capitalism
© Dr Bettina von Stamm 9th
March 2017
Consequence …
Overall: Increased Complexity
© Dr Bettina von Stamm 9th
March 2017
Complicated
© Dr Bettina von Stamm 9th
March 2017
Complex
21st Century’s Necessities
© Dr Bettina von Stamm
Necessity 1: Concurrency
9th
March 2017
© Dr Bettina von Stamm
From relay to scrum
9th
March 2017
Necessity 2: Collaboration
© Dr Bettina von Stamm 9th
March 2017
© Dr Bettina von Stamm
Which often looks like this …
9th
March 2017
Necessity 3: Innovation
© Dr Bettina von Stamm 9th
March 2017
High Expectations …
© Dr Bettina von Stamm 9th
March 2017
From My Journey
Principle 1: Understanding Human Nature
© Dr Bettina von Stamm 9th
March 2017
© Dr Bettina von Stamm
Principle 2: Understanding the Context
9th
March 2017
Principle 3: A Holistic Approach
© Dr Bettina von Stamm 9th
March 2017
The BvS Innovation Framework
Innovation ? !
... Innovation ???
• Innovation = creativity + successful
commercialisation
• Innovation is a frame of mind
• Innovation is the path of embracing
change to create value
© Dr Bettina von Stamm 9th
March 2017
Innovation across the spectrum
© Dr Bettina von Stamm 9th
March 2017
Increm
ental
Categories of Innovation (based on Bessant et al, in von Stamm, 2003, extended 2011 & 16)
R
adical
Transform
ational
Product Process Service Business Social Societal
ModelInnovation Innovation Innovation Innovation Innovation
Cars
instead of
horses
Hydrogen
powered
cars
New car
model
BitCoin
Internet
banking
A new kind
of
mortgage
Pilkington’s
floating
glass
Gas-filled
thermo
glass panes
Differently
coloured
glass
Internet
On-line
sales &
distribution
(computers)
Business
parks vs
town
centres
Grameen
Bank
Barclay
Bikes
Car sharing
POC21
Estonia’ e-
citizenship
Open
Government
Innovation
© Dr Bettina von Stamm 9th
March 2017
bettina@innovationleadershipforum.org
BvonStamm
Thank You & Stay in Touch !
www.BettinavonStamm.com
www.InnovationLeadershipForum.org
www.TheFutureOfInnovation.org
www.InnovationWave.com
uk.linkedin.com/in/bettinavonstamm/

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2017.03.09 innovation and why it matters more in the 21st century than ever before

  • 1. Innovation B Why It Matters More In The 21st Century Than Ever Before 9th March 2017 Some background © Dr Bettina von Stamm 9th March 2017 Educational Background: PhD & MBA from London Business School Degree in Architecture & Town Planning In pursuit of understanding and enabling innovation since 1992 Books Websites: www.innovationleadershipforum.org www.BettinavonStamm.com www.thefutureofinnovation.org www.innovationwave.com
  • 2. What I would like to share … © Dr Bettina von Stamm 9th March 2017 The 21st Century
  • 3. 1. Change: The pace is accelerating © Dr Bettina von Stamm 9th March 2017 Adapted from: “Complex Adaptive Leadership”, Nick Obolenski, 2010 2. Change - The Consumer © Dr Bettina von Stamm 9th March 2017
  • 4. What Matters to consumers ... Human factors insights Emotional competence Technical competence Distribution competence 1950 1970 1980 2000 Alex Venn, 2001 © Dr Bettina von Stamm 9th March 2017 Market driven by quantity & price Market driven by value & quality Market driven by individualism & fascination Luxury, lust & passion Market driven by senses ????? 3. Change - Increased connectivity © Dr Bettina von Stamm 9th March 2017
  • 5. ... leads to: 1. Increased access to information © Dr Bettina von Stamm 9th March 2017 ... which in turn leads to: Increased transparency © Dr Bettina von Stamm 9th March 2017
  • 6. ... and the potential for increased awareness © Dr Bettina von Stamm 9th March 2017 ... leads to: 2. Increased speed © Dr Bettina von Stamm 9th March 2017
  • 7. ... which in turn leads to: Incomplete information © Dr Bettina von Stamm 9th March 2017 ... which in turn leads to: Increased confusion © Dr Bettina von Stamm 9th March 2017
  • 8. 4. Change - Convergence © Dr Bettina von Stamm 9th March 2017 5. Change: (Innovation) Challenges © Dr Bettina von Stamm 9th March 2017 Scarcity of water Traffic Decreasing 
 bio-diversity Renewable energy Obesity Deforestation Emerging economies Poverty Ageing population Financial crises Subsidies Floods Semi-arid land Terrorism Fast food
  • 9. © Dr Bettina von Stamm 4 planets by 2020 ? ! Source: WWF - Living Planet Report 2012 Living Planet Report WWF 2012 9th March 2017 Natural Capitalism © Dr Bettina von Stamm 9th March 2017
  • 10. Consequence … Overall: Increased Complexity © Dr Bettina von Stamm 9th March 2017
  • 11. Complicated © Dr Bettina von Stamm 9th March 2017 Complex 21st Century’s Necessities
  • 12. © Dr Bettina von Stamm Necessity 1: Concurrency 9th March 2017 © Dr Bettina von Stamm From relay to scrum 9th March 2017
  • 13. Necessity 2: Collaboration © Dr Bettina von Stamm 9th March 2017 © Dr Bettina von Stamm Which often looks like this … 9th March 2017
  • 14. Necessity 3: Innovation © Dr Bettina von Stamm 9th March 2017 High Expectations … © Dr Bettina von Stamm 9th March 2017
  • 15. From My Journey Principle 1: Understanding Human Nature © Dr Bettina von Stamm 9th March 2017
  • 16. © Dr Bettina von Stamm Principle 2: Understanding the Context 9th March 2017 Principle 3: A Holistic Approach © Dr Bettina von Stamm 9th March 2017 The BvS Innovation Framework
  • 17. Innovation ? ! ... Innovation ??? • Innovation = creativity + successful commercialisation • Innovation is a frame of mind • Innovation is the path of embracing change to create value © Dr Bettina von Stamm 9th March 2017
  • 18. Innovation across the spectrum © Dr Bettina von Stamm 9th March 2017 Increm ental Categories of Innovation (based on Bessant et al, in von Stamm, 2003, extended 2011 & 16) R adical Transform ational Product Process Service Business Social Societal ModelInnovation Innovation Innovation Innovation Innovation Cars instead of horses Hydrogen powered cars New car model BitCoin Internet banking A new kind of mortgage Pilkington’s floating glass Gas-filled thermo glass panes Differently coloured glass Internet On-line sales & distribution (computers) Business parks vs town centres Grameen Bank Barclay Bikes Car sharing POC21 Estonia’ e- citizenship Open Government Innovation © Dr Bettina von Stamm 9th March 2017 bettina@innovationleadershipforum.org BvonStamm Thank You & Stay in Touch ! www.BettinavonStamm.com www.InnovationLeadershipForum.org www.TheFutureOfInnovation.org www.InnovationWave.com uk.linkedin.com/in/bettinavonstamm/