The document outlines best practices in digital marketing, emphasizing the importance of creating high-quality, original content and integrating various platforms such as websites, social media, and email marketing. Key recommendations include optimizing content for mobile, maintaining a strong social media presence, and using targeted advertising strategies. Additionally, it highlights emerging trends like live streaming and wearable technology, along with the importance of engaging authentically with audiences.

1. Best Practices
in Digital
Marketing

2. What is Digital Marketing?
Marketing through electronic devices to
engage with stakeholders.

3. Digital marketing is most efficient when
integrated
Content Creation
Websites / Apps
Email Marketing
Social Media
Online Advertising

4. High quality
Informative
Original
Real time
Sharable
Content
Must Be
"A successful content strategy should be
about producing first-rate content, not
just rehashing or compiling everyone
else's insights." Huffington Post

5. Blogs
Infographics
White papers
E-books
Press releases
Videos
Content
Types
"Content creators are more
necessary than ever." -Forbes

6. Website
Must serve as hub to all branded content
Optimize the Page Content
Fresh Updates
Maintain it Consistently
SEO
Google Analytics
MUST BE MOBILE FRIENDLY

7. Social Media
TRANSPARENCY
CUSTOMER SERVICE
ENGAGEMENT
BRANDING/STORYTELLING
LISTENING

8. Pinterest
1. Pair every
product with a
great image.
2. Add Pinterest
Share button to
your images
Hire a graphic
designer or
photographer to
produce Pinterest-
worthy content
3.
Best Practices

9. Instagram
Best Practices
1.Share Compelling Content
2.Tell Your Story
3.
Post Consistently

10. LinkedIn
Best Practices
1.Complete your profile for
business &/or personal
2. Post Updates
3.
Optimize your company
page for SEO
with keywords

11. Facebook
Best Practices
1.
Connect with
words & pictures
Post Daily & consistently
2. 3.
Boost Important
Posts
4.
Target posts
to your
audience

12. Twitter
Best Practices
1. Share relevant
content like photos
and behind the
scenes content from
your business
2.
Listen to what is
being said
about your
company online
3.
Respond to what your
followers are saying.

13. Social Media
"Brands that succeed at being human will win. Brands
who use social primarily for "pushing" sales will die out."
Huffington Post
is new media not mass media

14. Online
AdsGoogle Adwords
Retargeting
Facebook Ads
Hyper-segmentation &
micro targeting
Content sponsored
spending
Video Ads
"Paid Advertising is here
to stay" -Forbes 3/9/15

15. Email
Marketing
A B Testing Subject Lines
Customize messages
Personalized
Connect to social media
Image Focus

16. Digital Media Trends we're watching:
Mobile Optimized Websites
Snapchat Stories
The new Podcasting
Paid music streaming
Pinterest ads
Wearable Tech (iWatch)
Live streaming apps
Social+Physical Marketing
Connected Cars
Internet of Things (The
Smart Home)

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visit www.crowdsiren.com

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