6. Simple reasons that explain why Facebook ads work

1. FACEBOOK
Why
A D S W O R K

2. 1. Focal Point
T h e b e s t a d s h a v e a n o b v i o u s f o c a l p o i n t

3. 2. Identified Brand
G o o d a d s i d e n t i f y w h o t h e a d v e r t i s e r i s

4. 3.Tone
S m a r t a d s
h a v e a "t o n e "
t h a t f i t w i t h
t h e b r a n d 's
p e r s o n a l i t y

5. 4. Reward
A d s t h a t r e w a r d y o u f o r s e e i n g t h e m .
E x a m p l e : F e e l i n g h a p p y o r g a i n i n g u s e f u l
i n f o r m a t i o n

6. 5. Noticeability
G o o d a d s a r e n o t i c e a b l e o n t h e p a g e

7. 6. Point
G o o d a d s g e t t h e i r p o i n t a c r o s s

8. For more information please visit
w w w .c r o w d s i r e n .c o m
/c r o w d s i r e n
@c r o w d s i r e n
S o u r c e : b u s i n e s s i n s i d e r .c o m