Five Social Media Marketing Strategies You May Not Have Considered
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This document discusses 5 social media strategies that may not have been considered. It recommends focusing some posts on middle-aged followers, making websites mobile-friendly, using LinkedIn to network in your industry, advertising on YouTube as 18-35 year olds view it more than TV, and outsourcing blogging to free up time for other business tasks. The document provides tips to keep social media strategies fresh as platforms evolve.
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Social Media
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Here are some social media facts, trends and social media statistics to help inform how or where a business might focus their social media strategy.
Remember that today, social media is allot more than just likes, followers or branding. It is a complete publishing and sales channel with the ability to tap into large volumes of data together with a reach that stretches into the millions of buyers.
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The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
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1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
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manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
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According to Ordway Tead - "Management is the process and agency which directs and guides the
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- 1. MARKETING STRATEGIES FIVE SOCIAL MEDIA YOU MAY NOT HAVE CONSIDERED crowdsiren.com
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- 7. crowdsiren.com 3: LINKEDIN IS ONE OF THE FASTEST GROWING SOCIAL MEDIA PLATFORMS
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- 9. crowdsiren.com 4: 18 - 35 YEAR OLDS VIEW YOUTUBE MORE OFTEN THAN CABLE TV
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