1) Mellon helped mBank launch a new regular savings product called mSAVER through a telesales campaign that allowed mBank to hit its sales target of 100,000 accounts. 2) Through pre-launch testing of communication approaches and databases, Mellon was able to optimize the campaign and achieve sales growth of 63% and 16% respectively. 3) The successful partnership was based on trust, listening to each other, intensified training, checking results daily, and combining experience with enthusiasm in a customer-centric approach.