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Viktorija Nestoroska
General ManagerGeneral Manager
Mellon Solutions
Community Spirit
July 2, 2013
O   tOur center
• Operating since 2003
• Located in Skopje
• 40 employees (May 2013)
• 400k  t  (2012)• 400k euro turnover (2012)
• 10 customers10 customers
• Inbound & Outbound 
O   itOur community
• 2.1 million population
• Multi‐ethnic & multi‐cultural
• 1% real GDP growth in 2012
• 31%  l t• 31% unemployment
• 30% population below poverty line30% population below poverty line
• EU accession candidate (2005)
O   i tiOur convictions
h lFair employer
•Mutual respect, honesty 
and trust
Ethical constituent
•Employer, partner, 
supplier, community and trust
Aspiring workplace
supplier, community 
member
Add valueAspiring workplace
•Professional and personal 
development 
Add value
•Business activity & 
operation
O   h t  CSROur approach to CSR
Aligning our ‘community’ with our ‘corporate’ personality
• Relevant
• Have real Impact
• Measurable
• Stimulate involvementStimulate involvement
• Use of own resources: our people & the telephone
• Complement but don’t disrupt• Complement but don’t disrupt
M lti li   ff tMultiplier effect
F  Focus areas
1 Environment1. Environment
2. Local Communities and Children 
3. Employees 
4. Culture and Sports
E i tEnvironment
Plant your Futurey
• 1‐day excursion 
• 38 employees
• >100 trees plantedp
Contribute in the betterment of our environment
Cultivate eco‐awareness and eco‐culture
Strengthen employee relations
Fortify company image and reputation
C it  &  hildCommunity & children
SOS‐line
• I b d  /  t   t• Inbound 24/7 to report:
− Abused children and 
children on the streetchildren on the street
− People with disabilities 
− Elderly people in social risky p p
• Nationwide coverage
• 1137 calls in 2012• 1137 calls in 2012
Improve living circumstances and provide relief
‘Exonerate’ the phone and the call centerExonerate  the phone and the call center
Create a sense of pride and contribution
C it  &  hildCommunity & children
BliveStrong
• Fund‐raiser for a 
leukaemia patient
P   t  g i ti• Pop concert organization:
− Donations
− Volunteering at the g
concert
• Follow up on campaign
• Raised 40k euro
Promote altruism & selflessness
Multi‐faceted campaign that brought forth 
different skills and competences
C lt  &  tCulture & sports
Women run
• 1‐day event
% • 110% participation
• Experience a variety 
of activities
• Nutritional and fitness 
advice by experts
Increase awareness on health & fitness issuesIncrease awareness on health & fitness issues
Enhance team spirit
Boost moral 
Improve work‐life balance
O   lOur employees
Work‐life balance:
• Monthly routine‐breaks
• Seasonal family activitiesy
• Bi‐annual skills 
development courses
• Career opportunities
• Stimulating environmentg
• Support mechanism
Stronger employee loyalty ‐ decreased attrition
Increased quality & productivity
Improved employer reputation
O   lti li   ff tOur multiplier effect
• Within 1 year:
2 x 100 trees  ‐‐‐ oxygen for 2 x 300 people
1137 SOS calls  over 100 kids removed from the streets  1137 SOS calls ‐‐‐ over 100 kids removed from the streets, 
over 200 elderly people received care and help 
1 fundraiser campaign ‐‐‐ raised 40k euro that helped 
save a person’s life
2 gatherings for our employees’ kids ‐ Celebration of the 
School Year beginning and Celebration of New YearSchool Year beginning and Celebration of New Year
O  tOur twopence
• Make it relevant to achieve greater, more enthusiastic g ,
participation
• Repeat it to have consistency  build momentum  • Repeat it to have consistency, build momentum, 
achieve greater impact, streamline the logistics
l d b f• Get involved to maximize benefits
Best Community Spirit - Gold winner at CCWA 2013

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Best Community Spirit - Gold winner at CCWA 2013

  • 2. O   tOur center • Operating since 2003 • Located in Skopje • 40 employees (May 2013) • 400k  t  (2012)• 400k euro turnover (2012) • 10 customers10 customers • Inbound & Outbound 
  • 3. O   itOur community • 2.1 million population • Multi‐ethnic & multi‐cultural • 1% real GDP growth in 2012 • 31%  l t• 31% unemployment • 30% population below poverty line30% population below poverty line • EU accession candidate (2005)
  • 4. O   i tiOur convictions h lFair employer •Mutual respect, honesty  and trust Ethical constituent •Employer, partner,  supplier, community and trust Aspiring workplace supplier, community  member Add valueAspiring workplace •Professional and personal  development  Add value •Business activity &  operation
  • 5. O   h t  CSROur approach to CSR Aligning our ‘community’ with our ‘corporate’ personality • Relevant • Have real Impact • Measurable • Stimulate involvementStimulate involvement • Use of own resources: our people & the telephone • Complement but don’t disrupt• Complement but don’t disrupt
  • 6. M lti li   ff tMultiplier effect
  • 7. F  Focus areas 1 Environment1. Environment 2. Local Communities and Children  3. Employees  4. Culture and Sports
  • 8. E i tEnvironment Plant your Futurey • 1‐day excursion  • 38 employees • >100 trees plantedp Contribute in the betterment of our environment Cultivate eco‐awareness and eco‐culture Strengthen employee relations Fortify company image and reputation
  • 9. C it  &  hildCommunity & children SOS‐line • I b d  /  t   t• Inbound 24/7 to report: − Abused children and  children on the streetchildren on the street − People with disabilities  − Elderly people in social risky p p • Nationwide coverage • 1137 calls in 2012• 1137 calls in 2012 Improve living circumstances and provide relief ‘Exonerate’ the phone and the call centerExonerate  the phone and the call center Create a sense of pride and contribution
  • 10. C it  &  hildCommunity & children BliveStrong • Fund‐raiser for a  leukaemia patient P   t  g i ti• Pop concert organization: − Donations − Volunteering at the g concert • Follow up on campaign • Raised 40k euro Promote altruism & selflessness Multi‐faceted campaign that brought forth  different skills and competences
  • 11. C lt  &  tCulture & sports Women run • 1‐day event % • 110% participation • Experience a variety  of activities • Nutritional and fitness  advice by experts Increase awareness on health & fitness issuesIncrease awareness on health & fitness issues Enhance team spirit Boost moral  Improve work‐life balance
  • 12. O   lOur employees Work‐life balance: • Monthly routine‐breaks • Seasonal family activitiesy • Bi‐annual skills  development courses • Career opportunities • Stimulating environmentg • Support mechanism Stronger employee loyalty ‐ decreased attrition Increased quality & productivity Improved employer reputation
  • 13. O   lti li   ff tOur multiplier effect • Within 1 year: 2 x 100 trees  ‐‐‐ oxygen for 2 x 300 people 1137 SOS calls  over 100 kids removed from the streets  1137 SOS calls ‐‐‐ over 100 kids removed from the streets,  over 200 elderly people received care and help  1 fundraiser campaign ‐‐‐ raised 40k euro that helped  save a person’s life 2 gatherings for our employees’ kids ‐ Celebration of the  School Year beginning and Celebration of New YearSchool Year beginning and Celebration of New Year
  • 14. O  tOur twopence • Make it relevant to achieve greater, more enthusiastic g , participation • Repeat it to have consistency  build momentum  • Repeat it to have consistency, build momentum,  achieve greater impact, streamline the logistics l d b f• Get involved to maximize benefits