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I've been working with digital screens for the last decade and have a track record of creating great experiences ahead of the curve for companies such as Telia, Nokia, Husqvarna, Volvo and many others. My key strength is my ability to bridge between technical, business and user requirements of a project. I'm used to lead creative teams all the way from strategy and early user research to finished code. Please take a look at http://www.joelsanden.se for more samples of my work. Specialties: Creative Leadership. User experience, Digital business strategy, Web technology, Advertising principles, Project management, Service design and much more