Open emi appside 6th march

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The document summarizes a sandbox program to foster music innovation by providing developers access to music content and assets. It outlines challenges for both developers and labels/artists in innovating. The sandbox allows developers to work with briefs and secured content to create commercial apps, with available audio, video, imagery and other promotional assets. It describes the partnership approach, development process, revenue splits that are 40% for developers and 60% for rights holders, and provides examples of initial apps in development.

What’s Holding Us Back?

Challenges for developers: Challenges for labels/artists:

1. Access to labels 1. Inventing new products/services
2. Licensing of content, doing deals 2. Finding the best tech partners
3. Marketing of apps 3. Managing the process efficiently

3

Fostering Innovation - Sandbox

Sandbox is available to developers, Audio content and other assets are
who sign up to T&Cs to enter made available in a secure,
managed environment
Developer works with brief and
content to create apps May include a brief for an app to be
developed

Commercial apps for iOS,
Android and web

4

Partnership Approach

Role of developers: Role of EMI:

1. Initial concept 1. Provision of Content
2. Engineering, product development 2. Input to concept, design etc
3. Maintenance 3. Clearance with rightsholders
4. Marketing

6

Key Partner

Technical platform for sandbox

Intelligence on app trends

Network of 10,000 developers

7

Development Process

Between 2-6 months, depending on complexity of app

Developer EMI & Partners Developer EMI & Partners
Content made EMI publishes
responds with review creates app review app
available app on store
proposal proposal

Key Takeaway
Collaborative process, with regular reviews

8

Revenue Splits Overview

Developer and The Echo Nest All Rights Holders, inc Publishers

40% (most will go to Developer) 60%

Key Takeaways
A single framework deal with Echonest, split between tech and content
Deal fixed at 40:60 rev share
EMI takes on the task of rights clearance
EMI takes on the task of marketing the app
9

First Apps Coming Through The Process
Blue Note

Living Digital Box Set
Access to thousands of Blue Note
tracks
Subscription model

Now! Keyboard Game

Melody matching game
Player learns to play the tune
In app track purchase

10

Your agile team has built great software, only to find out it cannot work in production? Agile has taken the development community by storm. It has improved our everyday lives. It enables us to build great working software in all kinds of environments. But for many companies, covering the last mile, bringing an application into production is the biggest obstacle to being truly agile. Prescribed processes and skill-sets in operations lag behind a decade. We have created cross-functional teams, excluding one of the most important aspects of software – it needs to run in production!

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Open emi appside 6th march

1. 1

2. Innovation 2

3. What’s Holding Us Back? Challenges for developers: Challenges for labels/artists: 1. Access to labels 1. Inventing new products/services 2. Licensing of content, doing deals 2. Finding the best tech partners 3. Marketing of apps 3. Managing the process efficiently 3

4. Fostering Innovation - Sandbox Sandbox is available to developers, Audio content and other assets are who sign up to T&Cs to enter made available in a secure, managed environment Developer works with brief and content to create apps May include a brief for an app to be developed Commercial apps for iOS, Android and web 4

5. Content Available Audio Videos Imagery Promo Assets Web Tools 2,000 tracks 11,000 tracks Games 86 image assets Full Catalogue 135 27 photo + illustration 26 Screensavers Audio flash player Vector logos 11 Photo Sessions FullCatalogue 120 18 image albums 36 Wallpapers Layered artwork 26 image assets Flash game Full Catalogue 180 57 photo assets 35 Web banners logos + poster Full Catalogue 32 23 photo assets 16 logo, posters Full Catalogue 30 3 photosessions 6 logos Full Catalogue 49 4photosessions 9 logos + alphabet Full Catalogue 31 3 photo assets 12 38 photo assets Full Catalogue 27 logo 11 23 26 photo assets Full Catalogue logo 9 Logos, images, backgrounds, badges 5

6. Partnership Approach Role of developers: Role of EMI: 1. Initial concept 1. Provision of Content 2. Engineering, product development 2. Input to concept, design etc 3. Maintenance 3. Clearance with rightsholders 4. Marketing 6

7. Key Partner Technical platform for sandbox Intelligence on app trends Network of 10,000 developers 7

8. Development Process Between 2-6 months, depending on complexity of app Developer EMI & Partners Developer EMI & Partners Content made EMI publishes responds with review creates app review app available app on store proposal proposal Key Takeaway Collaborative process, with regular reviews 8

9. Revenue Splits Overview Developer and The Echo Nest All Rights Holders, inc Publishers 40% (most will go to Developer) 60% Key Takeaways A single framework deal with Echonest, split between tech and content Deal fixed at 40:60 rev share EMI takes on the task of rights clearance EMI takes on the task of marketing the app 9

10. First Apps Coming Through The Process Blue Note Living Digital Box Set Access to thousands of Blue Note tracks Subscription model Now! Keyboard Game Melody matching game Player learns to play the tune In app track purchase 10

11. 11

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