This document contains details for an event being held at Berghs School of Communication in Stockholm on November 17, 2014. It includes an agenda for the day's lesson that covers case studies, project phases, and practical production. There are also documents for a case on maximizing the experience of fashion journalists in Stockholm, including creative solutions, documentation, and brief details. The document outlines various phases of a project including concept and budget, production, follow up and evaluation. It provides information on practical production elements such as budget, production plan, permits, venue, decor, technology, food and drink, entertainment, graphics, and safety.

1. BERGHS SCHOOL OF COMMUNICATION

2. PRODUKTION
17 NOVEMBER 2014 — BERGHS SCHOOL OF COMMUNICATION
STOCKHOLM
BERGHS SCHOOL OF COMMUNICATION

3. CLIENT
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Berghs School of Communication
DATE
-
2014-11-17
Linda Hultin
Project Manager
A LOUD MINORITY
-
Confidential and all rights reserved
BERGHS SCHOOL OF COMMUNICATION

4. CLIENT
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Berghs School of Communication
DATE
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2014-11-17
DAGENS
LEKTION
1. CASE
2. PROJEKTETS FASER
3. FÖRDJUPNING AV PRAKTISK PRODUKTION
4. PROJEKTDOKUMENT
5. CASE
A LOUD MINORITY
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Confidential and all rights reserved

5. CLIENT
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Berghs School of Communication
DATE
-
2014-11-17
A LOUD MINORITY
-
Confidential and all rights reserved
CASE

6. DATE
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2014-11-17
CASE
STUDY:
WMNS
ATTIRE CLIENT
Nike
!
BRIEF
Maximize the experience of 30 fashion journalists 60h stay in Stockholm while they
get to try out the Nike innovations in attire for fall season 2013.
!
CREATIVE SOLUTION
During their stay in the land of the midnight sun, we took the journalists for a
beautiful run through the most stunning streets and tunnels of the city. The second
day was kick-started with an uplifting NTC-class on a pier right next to the water,
and as a grande finale to their Nordic experience they got a scenic boatride in the
spectacular Stockholm archipelago to an island where the official presentation was
held. All the above while experiencing the latest and greatest Nike innovations in
stunning locations with key ”instagram moments” in mind at all time to generate the
most shares and likes possible.
VIDEO DOCUMENTATION
https://vimeo.com/74444817
!
A LOUD MINORITY
-
Confidential and all rights reserved
CLIENT
-
Berghs School of Communication

7. A LOUD MINORITY
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Confidential and all rights reserved
CLIENT
-
Berghs School of Communication
DATE
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2014-11-17

8. CLIENT
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Berghs School of Communication
DATE
-
2014-11-17
A LOUD MINORITY
-
Confidential and all rights reserved
PROJEKTETS
FASER

9. CLIENT
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Berghs School of Communication
DATE
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2014-11-17
Från projektledare
till produktionsledare
A LOUD MINORITY
-
Confidential and all rights reserved

10. CLIENT
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Berghs School of Communication
DATE
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2014-11-17
PROJEKTETS
FASER
A LOUD MINORITY
-
Confidential and all rights reserved
KONCEPT &
BUDGET
PRODUKTION GENOMFÖRANDE
UPPFÖLJNING/
UTVÄRDERING
BRIEF DEBRIEF KREA

11. CLIENT
-
Berghs School of Communication
DATE
-
2014-11-17
PROJEKTETS
START - 1
SYFTE
!-
Varför?
- Vad skall vi uppnå?
A LOUD MINORITY
-
Confidential and all rights reserved
INNEHÅLL
!-
Aktiviteter
- Budskap
MÄTNING
!-
Mätning innan/under/efter
- Sammanställning
- Redovisning och presentation

12. CLIENT
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Berghs School of Communication
DATE
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2014-11-17
PROJEKTETS
START - 2
DATUM
!-
Vilken dag/månad
passar min
produktion?
- Andra arrangemang
samma datum?
- Vardag/helg
A LOUD MINORITY
-
Confidential and all rights reserved
PLATS
!-
Vilken plats passar
min produktion
- Lokal
- Offentlig plats
- Guerilla-event
TID
!-
Val av tid på dygnet
- Bygg- och rivtid
- Tar alltid längre tid än vad man
tror

13. CLIENT
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Berghs School of Communication
DATE
-
2014-11-17
A LOUD MINORITY
-
Confidential and all rights reserved
PRAKTISK
PRODUKTION

14. CLIENT
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Berghs School of Communication
DATE
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2014-11-17
BUDGET
- Så detaljerad som möjligt
- Minimera utöverkostnader
- Offertbaserad
- Oförutsedda kostnader
A LOUD MINORITY
-
Confidential and all rights reserved

15. CLIENT
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Berghs School of Communication
DATE
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2014-11-17
PRODUKTIONSPLAN
- Detaljerad tidsplan över hela produktionsfasen
- Produktionstider, leveranstider etc
- Deadlines
- Avstämningsmöten med kund och leverantörer
!
A LOUD MINORITY
-
Confidential and all rights reserved

16. CLIENT
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Berghs School of Communication
DATE
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2014-11-17
TILLSTÅND
- Ansök i god tid.
- Handläggningsavgift 250-700 SEK beroende på evenemang.
- Ju mer information, desto bättre.
- Följ upp med ett telefonsamtal.
- Andra tillstånd, exempelvis för mat- och alkoholservering.
- Serveringstillstånd: Tillståndsenheten på Socialtjänsförvaltningen, avgift: 3500-4000 kr.
- Matserveringstillstånd: Livsmedelskontrollen på Miljöförvaltningen, avgift: 2100 kr.
A LOUD MINORITY
-
Confidential and all rights reserved

17. CLIENT
-
Berghs School of Communication
DATE
-
2014-11-17
LOKAL
- Lämplig för just det här eventet
- Reka på plats
- Antal gäster
- Rimlig hyreskostnad
- Vad inkluderas i grundhyran
- Finns det några restriktioner
- Tid för upprigg och nedrigg
- Logistik, transporter, inlastning/utlastning
- Tydligt hyreskontrakt
A LOUD MINORITY
-
Confidential and all rights reserved

18. CLIENT
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Berghs School of Communication
DATE
-
2014-11-17
INREDNING
& DEKOR
- Enligt konceptet och den övergripande kreativa idén för eventet.
- Hyr hellre än att köpa.
- Tänk igenom upp- och nedrigget av dekoren.
A LOUD MINORITY
-
Confidential and all rights reserved

19. CLIENT
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Berghs School of Communication
DATE
-
2014-11-17
TEKNIK
- Vad för typ av teknik behövs till just det här eventet
- Befintlig teknik i lokalen
- Välj leverantör utifrån typen av event
- Reka på plats tillsammans med teknikleverantören
- Separat körschema för upp- och nedrigg
A LOUD MINORITY
-
Confidential and all rights reserved

20. CLIENT
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Berghs School of Communication
DATE
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2014-11-17
MAT &
DRYCK
- Vilken typ av mat - middag, mingel, snacks
- Provsmakning
- Ta reda på om det finns gäster med matallergier
- Skiss över bordsplaceringen
- Stäm av tiderna för middagsförberedelserna
- Gå igenom upplägget för middagen
- Personalmat
A LOUD MINORITY
-
Confidential and all rights reserved

21. CLIENT
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Berghs School of Communication
DATE
-
2014-11-17
UNDERHÅLLNING
& FÖRELÄSARE
- Förse alla med detaljerad information om eventet
- Tydliga avtal
- Presentationer, manus etc. i god tid innan
- Avsätt tid för genomgång tillsammans med tekniker och annan
nödvändig personal
- Soundcheck, genrep, test av presentation och video etc
!
A LOUD MINORITY
-
Confidential and all rights reserved

22. CLIENT
-
Berghs School of Communication
DATE
-
2014-11-17
GRAFISK PRODUKTION
& PRESENTATIONER
- Informera om vilket format materialet behöver vara i,
för att fungera med tekniken på plats etc
- Se till att få materialet levererat i tid för testkörning
- Back-up
A LOUD MINORITY
-
Confidential and all rights reserved

23. CLIENT
-
Berghs School of Communication
DATE
-
2014-11-17
SÄKERHET
- Vad för typ av säkerhet kräver just det här eventet
- Trafikvakter
- Sjukvårdspersonal
- Planera för det värsta
- Brandutrustning
- Skyltning
!
A LOUD MINORITY
-
Confidential and all rights reserved

24. CLIENT
-
Berghs School of Communication
DATE
-
2014-11-17
GENOMFÖRANDE
- - Först på plats - sist på plats
- - Flexibilitet
A LOUD MINORITY
-
Confidential and all rights reserved

25. CLIENT
-
Berghs School of Communication
DATE
-
2014-11-17
A LOUD MINORITY
-
Confidential and all rights reserved

26. CLIENT
-
Berghs School of Communication
DATE
-
2014-11-17
DOKUMENTATION
- Dokumentationsbrief: syfte, innehåll och känsla
- Budget
- Foto och film
A LOUD MINORITY
-
Confidential and all rights reserved

27. CLIENT
-
Berghs School of Communication
DATE
-
2014-11-17
UPPFÖLJNING/
UTVÄRDERING
- Dokumentation
- Utvärdering
- Resultat av mätning
- Budgetavstämning
A LOUD MINORITY
-
Confidential and all rights reserved

28. CLIENT
-
Berghs School of Communication
DATE
-
2014-11-17
PROJEKT
DOKUMENT
A LOUD MINORITY
-
Confidential and all rights reserved

29. KÖRSCHEMA
VERSION 1 - ZOUND INDUSTRIES SALES MEETING
19.35 Main Room The guests sit down. Light goes down. Sara Menke on stage, performs song #1. Lights down. Spotlight on
START END LOCATION EVENT INFORMATION SOUND/LIGHT RESPONSIBLE
Thursday 13th of March
09.00 10.00 Absolut Atelier ALM and tech-team on set. Load-in of equipment and material. Richard + Tomas
10.00 17.00 Absolut Atelier Technical rigging, scenography etc. Richard + Tomas
13.00 18.00 Absolut Atelier Setting the tables etc. Tova
17.00 18.00 Absolut Atelier Light and sound test. Richard + Tomas
18.00 Absolut Atelier Done for the day! Richard
START END LOCATION EVENT INFORMATION SOUND/LIGHT RESPONSIBLE
Friday 14th of March
12.00 15.00 Absolut Atelier Continue with table preparations etc. Tova
15.00 Absolut Atelier Tech-team on set. Tomas
15.00 16.00 Absolut Atelier Continue with tech preparations. Tomas
16.00 17.00 Main Room Sound-check: Sara Menke. The Main Room. Richard + Vito
17.00 18.00 Kitchen Sound-check: Swedish Tiger Sound The Kitchen. Richard + Vito + Patrik
18.00 18.45 Bedroom Sound-check: Tussilago. The Bedroom Richard + Vito + Patrik
18.45 Absolut Atelier Everything is ready and tripple checked. Josefin
19.00 19.30 Main Room Guests start to arrive. Wardrobe staff take their coats. Welcome drinks are
JOSEFIN NILSSON - 070 681 87 37
21.20 21.30 Main Room Tables are being cleared of desserts etc. Josefin + Tova
21.40 01.00 Main Room DJ Combat plays. Patrik + Tomas
01.00 Absolut Atelier Party is over. Continues at clubs and bars. ZI + Josefin
03.00 Absolut Atelier All done! Josefin
being served, music is playing.
Dimmed lights, candles on
the tables, music playing. Josefin + Tova
19.30 Main Room Welcome speech from ZI. Cue from our
team.
Ends with asking everyone to take their seat at the
tables. Patrik + Tomas
DAILY SCHEDULE - DINNER AND PARTY AT ABSOLUT ATELIER
VERSION 1 - ZOUND INDUSTRIES SALES MEETING
JOSEFIN NILSSON - 070 681 87 37
stage + UV-lights. Patrik + Tomas
19.40 20.40 Main Room End of Sara Menke performance.
Starters are being served at each table.
Starters followed by main course. Also served at
each table.
Dimmed lights, candles on
table, music playing. Josefin + Tova
20.40 21.00 Main Room After the main course the ZI award starts
with it´s prize ceremony. Announced from the stage at the bar. Lights down. Spotlight on
stage. ZI + Patrik
21.00 Main Room
As soon as the prize ceremony is done
the desserts are being served at each
table.
Josefin + Tova
21.15 21.20 Main Room When every table has been served, Sara
Menke enters the stage again. Sara Menke on stage, performs song #2. Patrik + Tomas
21.30 21.40 Main Room DJ medley.
Combat + Mc Aaron. Hip-hop
At the end they urge people to go check out the rest
of Absolut Atelier and let everyone know that
Tussilago will soon be playing in the bedroom.
Patrik + Tomas
21.40 22.00 Main Room Some of the tables are removed in order
to make more space in the main room. Josefin + Tova
22.00 Bedroom Tussilago performs 2-3 songs. Patrik + Tomas
23.00 Kitchen Swedish Tiger sounds performs 2-3
songs. Patrik + Tomas
01.00 03.00 Absolut Atelier Dismantling. Josefin + Tomas +
Tova
CLIENT
-
Berghs School of Communication
DATE
-
2014-11-17
A LOUD MINORITY
-
Confidential and all rights reserved

30. CLIENT
-
Berghs School of Communication
DATE
-
2014-11-17
CHECKLISTA
A LOUD MINORITY
-
Confidential and all rights reserved

31. CLIENT
-
Berghs School of Communication
DATE
-
2014-11-17
KONTAKTLISTA
A LOUD MINORITY
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Confidential and all rights reserved

32. CLIENT
-
Berghs School of Communication
DATE
-
2014-11-17
PACKLISTA
A LOUD MINORITY
-
Confidential and all rights reserved

33. CLIENT
-
Berghs School of Communication
DATE
-
2014-11-17
PERSONALLISTA
A LOUD MINORITY
-
Confidential and all rights reserved

34. CLIENT
-
Berghs School of Communication
DATE
-
2014-11-17
DELA DOKUMENT
- Ifall du blir sjuk
- Så att all info kommer ut till berörda personer
!
A LOUD MINORITY
-
Confidential and all rights reserved

35. CLIENT
-
Berghs School of Communication
DATE
-
2014-11-17
A LOUD MINORITY
-
Confidential and all rights reserved

36. CASE
STUDY: DOODLE4GOOGLE
CLIENT
Google
!
BRIEF
Activate Googles concept Doodle 4 Google in the Nordic region
!
CREATIVE SOLUTION
We took the concept on the road to visit the four largest soccer tournaments for
kids in the nordic region (Helsinki Cup, Gothia Cup, Dana Cup and Norway Cup)
to meet the target group from all over the world in a playful environment. We
equipped and decorated a fullsize sea cargo container with creative tools for
creating your own doodle in any possible way including traditional crayons and
paintbrushes along with cutting edge technology such as an infrared
spraypainting canvas - all in a Google oozing creative and playful manner - giving
the kids the opportunity to create thier own doodle and a highly appreciated
break from playing soccer.
!
VIDEO DOCUMENTATION
https://www.youtube.com/watch?v=5PrLKHFYxTY
!
CLIENT
-
Berghs School of Communication
DATE
-
2014-11-17
A LOUD MINORITY
-
Confidential and all rights reserved

37. A LOUD MINORITY
-
Confidential and all rights reserved
CLIENT
-
Berghs School of Communication
DATE
-
2014-11-17

38. A LOUD MINORITY
-
Confidential and all rights reserved
CLIENT
-
Berghs School of Communication
DATE
-
2014-11-17

39. A LOUD MINORITY
-
Confidential and all rights reserved
CLIENT
-
Berghs School of Communication
DATE
-
2014-11-17

40. CASE
STUDY:
HAPPINESS
MACHINE
CLIENT
IUM/ Coca-Cola
!
BRIEF
To increase relevance and credibility to the concept #ReasonsToBelieve by an outdoor B2C
campaign.
!
CREATIVE SOLUTION
We placed a Coca-Cola machine in a bus stop on a cold and dark afternoon in December. It
was a magical Coke machine - one that creates summer and awakes emotion by suddenly
lighting up the darkness offering a refreshing Coca-Cola.
A Swedish summer meadow was projected in the background when a Coca-Colan was
taken out of the machine, the sound of birdsong was played, a sun lit up the street, heat
lamps spread warmth and visual flowers grew out of the ground. At the same time we filmed
reactions and how the joy spread without the participating peoples knowledge.
!
RESULT
The video has up to this date reached +350 000 views on YouTube.
!
VIDEO DOCUMENTATION
https://vimeo.com/85149375
CLIENT
-
Berghs School of Communication
DATE
-
2014-11-17
A LOUD MINORITY
-
Confidential and all rights reserved

41. A LOUD MINORITY
-
Confidential and all rights reserved
CLIENT
-
Berghs School of Communication
DATE
-
2014-11-17

42. BERGHS EVENTUTBILDNING, PRODUKTION
LINDA HULTIN, A LOUD MINORITY
17 NOVEMBER 2014 — BERGHS SCHOOL OF COMMUNICATION
STOCKHOLM
BERGHS SCHOOL OF COMMUNICATION

43. Tack!
!
!
Linda Hultin, A LOUD MINORITY
+46733766798 | linda.hultin@aloudminority.com
&
berghs.se, 08-57 550 00 | info@berghs.se |
@Berghs | facebook.com/berghssoc | berghs.se
BERGHS SCHOOL OF COMMUNICATION