The document discusses 10 key answers to why people do the "wrong" things or fail to change behaviors. It discusses that 1) people don't always know better, 2) logical decision making isn't always logical due to emotional influences, 3) people don't always learn from direct experiences, 4) urgency and immediacy matter more than future consequences, 5) change is a slow process of developing new habits, 6) some decisions are more "fraught" than others, 7) people lack self-efficacy and a growth mindset, 8) willpower is limited and not equal for all, 9) social influences impact behavior, and 10) the environment can enable or discourage certain behaviors. It provides examples and recommendations for
This document discusses how to effectively change human behavior. It explains that behavior is influenced by two systems: the rational "Rider" and the emotional "Elephant". The Rider thinks logically about the future, while the Elephant focuses on immediate rewards and feelings. To motivate behavior change, one must appeal to the Elephant by making rewards more visible, tangible, and immediate. The document provides examples of how to do this for behaviors like exercise, dieting, and work projects. It also discusses using social influences, implementation plans, and success stories to guide the Elephant toward better long-term decisions.
The document provides 10 tips for event planning:
1. Determine the event theme early to guide subsequent planning steps.
2. Carefully track the budget to prevent overspending and keep accurate records.
3. Create a checklist that is easy to navigate, updated as needed, and includes contact details, day-of plans, and step-by-step tasks.
The document discusses 10 key answers to why people do the "wrong" things or fail to change behaviors. It discusses that 1) people don't always know better, 2) logical decision making isn't always logical due to emotional influences, 3) people don't always learn from direct experiences, 4) urgency and immediacy matter more than future consequences, 5) change is a slow process of developing new habits, 6) some decisions are more "fraught" than others, 7) people lack self-efficacy and a growth mindset, 8) willpower is limited and not equal for all, 9) social influences impact behavior, and 10) the environment can enable or discourage certain behaviors. It provides examples and recommendations for
This document discusses how to effectively change human behavior. It explains that behavior is influenced by two systems: the rational "Rider" and the emotional "Elephant". The Rider thinks logically about the future, while the Elephant focuses on immediate rewards and feelings. To motivate behavior change, one must appeal to the Elephant by making rewards more visible, tangible, and immediate. The document provides examples of how to do this for behaviors like exercise, dieting, and work projects. It also discusses using social influences, implementation plans, and success stories to guide the Elephant toward better long-term decisions.
The document provides 10 tips for event planning:
1. Determine the event theme early to guide subsequent planning steps.
2. Carefully track the budget to prevent overspending and keep accurate records.
3. Create a checklist that is easy to navigate, updated as needed, and includes contact details, day-of plans, and step-by-step tasks.
Locally Owned Renewable Energy FacilitiesGardening
This summary provides the key details about a document discussing locally owned renewable energy facilities:
Locally owned renewable energy facilities like ethanol plants and wind farms are increasingly being developed by farmers to add value to their crops and increase income. However, many such facilities are now being corporately owned rather than farmer owned. Locally owned facilities provide economic benefits to the community like jobs, increased expenditures, and a stronger market for agricultural commodities. They also allow communities to control local energy resources. The document discusses different business models for locally owned facilities, including cooperatives, LLCs, and franchises. It also profiles some successful case studies.
Martin Engineering has opened a new research center called the Center for Bulk Materials Handling Innovation (CFI) to improve understanding of bulk materials behavior and handling equipment performance through collaboration with industry partners. The $5 million facility houses scientists, engineers and testing equipment including a three-part recirculating conveyor system. CFI aims to advance knowledge of bulk materials and develop new handling technologies through applied research. Martin also offers educational programs and field services to help customers solve bulk material handling problems and improve plant operations.
This document discusses the history and development of music in continental North America over several decades. It covers the origins of genres like work songs, spirituals, blues, and ragtime that were influenced by the transatlantic slave trade. It then outlines major musical styles and innovations from the 1950s onwards, including rock and roll, Motown, disco, and rap. Social, technological, and artistic changes are described as shaping the evolution of form, melody, harmony, and instrumentation in American music over time.
Pv day frankfurt june 2015 zittartz presentationpharmasol
Medical Devices and Pharmaceutical products have long been separate worlds with distinct regulations.
Advances in technology continue to create new opportunities by merging devices with drugs or biologics to provide previously impossible benefits to patients. As these combination products involve components that are normally regulated under different types of regulatory authorities, they raise several challenges to traditional pharmaceutical companies, not previously exposed to Device regulations.
Compared to drug regulations, device regulations are more diverse depending on the classification of the device. But the safety of Medical Devices has recently become the focus of regulatory activities in Europe following the scandal about industrial silicone breast implants in France, leading to changes in regulations that follow pharmacovigilance principles.
In this presentation Dr Marc Zittartz, Chief Quality Officer at pharmasol, provides an overview on drug-device combinations, the recent regulatory developments, and how this affects the traditional pharmacovigilance activities of pharmaceutical companies.
This document summarizes research on compost heated greenhouses conducted in the 1980s and 1990s. It discusses a project at the New Alchemy Institute that experimented with using heat from composting manure to warm greenhouses. While initial results were promising, they later identified issues like excess nitrogen release and difficulties maintaining optimal composting conditions. The document reviews their findings and conclusions, as well as limited other research on using compost heat for greenhouse crops. It provides resources on composting greenhouse design and compost quality.
This document provides a lengthy overview of Sri Lankan politics since independence in 1948. It discusses several key events:
- The establishment of the Sinhalese kingdom by Prince Vijaya in 540 BC and the unification of the three clans under King Pandukabaya, marking a "Golden Era."
- Sri Lanka's colonization by Portugal, the Dutch, and finally Britain, who employed divide and conquer tactics.
- After independence, party domination became a priority over national interests, hindering economic and social progress. Uneducated politicians ascended to power, threatening culture and civilization.
- Recent elections have been marred by violence, though the document expresses cautious optimism for the new
Сувениры в стиле "милитари" - идеальный вариант подарка мужчине на День защитника отечества (23 февраля). Выбирайте в магазинах «Универсальный Солдат» и на сайте http://soldat38.ru/.
The document discusses Jesus and his divine nature and accomplishments. It claims that in chemistry he turned water to wine, in biology he was born without a normal conception, and in physics he disproved gravity by ascending to heaven. It asks who Jesus is and answers that he is the beginning and the end, the prince of peace, and the only way to the father. It calls Jesus the greatest man in history and says he conquered the world without an army.
Social affarsutveckling-i-natverksekonomi-nackabirgittabiz
Presentation av min kurslitteraturbok Social Affärsutveckling i Nätverksekonomin http://goo.gl/zT5Oj7 på Liber Affärsböcker för #MIS14 på Nackaakademin.
Nya sätt att prospektera: Öka effekten med 500% och få ett roligare jobb!Jens Edgren
Nya sätt att prospektera - koppla ihop Market automation med Säljprospektering, effektökning med 500%. Garanterat.
Dessutom: Pitcha din idé, sprid via sociala nätverk och få roligare på jobbet!
jens@salesmakeover.se
Locally Owned Renewable Energy FacilitiesGardening
This summary provides the key details about a document discussing locally owned renewable energy facilities:
Locally owned renewable energy facilities like ethanol plants and wind farms are increasingly being developed by farmers to add value to their crops and increase income. However, many such facilities are now being corporately owned rather than farmer owned. Locally owned facilities provide economic benefits to the community like jobs, increased expenditures, and a stronger market for agricultural commodities. They also allow communities to control local energy resources. The document discusses different business models for locally owned facilities, including cooperatives, LLCs, and franchises. It also profiles some successful case studies.
Martin Engineering has opened a new research center called the Center for Bulk Materials Handling Innovation (CFI) to improve understanding of bulk materials behavior and handling equipment performance through collaboration with industry partners. The $5 million facility houses scientists, engineers and testing equipment including a three-part recirculating conveyor system. CFI aims to advance knowledge of bulk materials and develop new handling technologies through applied research. Martin also offers educational programs and field services to help customers solve bulk material handling problems and improve plant operations.
This document discusses the history and development of music in continental North America over several decades. It covers the origins of genres like work songs, spirituals, blues, and ragtime that were influenced by the transatlantic slave trade. It then outlines major musical styles and innovations from the 1950s onwards, including rock and roll, Motown, disco, and rap. Social, technological, and artistic changes are described as shaping the evolution of form, melody, harmony, and instrumentation in American music over time.
Pv day frankfurt june 2015 zittartz presentationpharmasol
Medical Devices and Pharmaceutical products have long been separate worlds with distinct regulations.
Advances in technology continue to create new opportunities by merging devices with drugs or biologics to provide previously impossible benefits to patients. As these combination products involve components that are normally regulated under different types of regulatory authorities, they raise several challenges to traditional pharmaceutical companies, not previously exposed to Device regulations.
Compared to drug regulations, device regulations are more diverse depending on the classification of the device. But the safety of Medical Devices has recently become the focus of regulatory activities in Europe following the scandal about industrial silicone breast implants in France, leading to changes in regulations that follow pharmacovigilance principles.
In this presentation Dr Marc Zittartz, Chief Quality Officer at pharmasol, provides an overview on drug-device combinations, the recent regulatory developments, and how this affects the traditional pharmacovigilance activities of pharmaceutical companies.
This document summarizes research on compost heated greenhouses conducted in the 1980s and 1990s. It discusses a project at the New Alchemy Institute that experimented with using heat from composting manure to warm greenhouses. While initial results were promising, they later identified issues like excess nitrogen release and difficulties maintaining optimal composting conditions. The document reviews their findings and conclusions, as well as limited other research on using compost heat for greenhouse crops. It provides resources on composting greenhouse design and compost quality.
This document provides a lengthy overview of Sri Lankan politics since independence in 1948. It discusses several key events:
- The establishment of the Sinhalese kingdom by Prince Vijaya in 540 BC and the unification of the three clans under King Pandukabaya, marking a "Golden Era."
- Sri Lanka's colonization by Portugal, the Dutch, and finally Britain, who employed divide and conquer tactics.
- After independence, party domination became a priority over national interests, hindering economic and social progress. Uneducated politicians ascended to power, threatening culture and civilization.
- Recent elections have been marred by violence, though the document expresses cautious optimism for the new
Сувениры в стиле "милитари" - идеальный вариант подарка мужчине на День защитника отечества (23 февраля). Выбирайте в магазинах «Универсальный Солдат» и на сайте http://soldat38.ru/.
The document discusses Jesus and his divine nature and accomplishments. It claims that in chemistry he turned water to wine, in biology he was born without a normal conception, and in physics he disproved gravity by ascending to heaven. It asks who Jesus is and answers that he is the beginning and the end, the prince of peace, and the only way to the father. It calls Jesus the greatest man in history and says he conquered the world without an army.
Social affarsutveckling-i-natverksekonomi-nackabirgittabiz
Presentation av min kurslitteraturbok Social Affärsutveckling i Nätverksekonomin http://goo.gl/zT5Oj7 på Liber Affärsböcker för #MIS14 på Nackaakademin.
Nya sätt att prospektera: Öka effekten med 500% och få ett roligare jobb!Jens Edgren
Nya sätt att prospektera - koppla ihop Market automation med Säljprospektering, effektökning med 500%. Garanterat.
Dessutom: Pitcha din idé, sprid via sociala nätverk och få roligare på jobbet!
jens@salesmakeover.se
Inbound marketing -är process som hjälper potentiella kunder att hitta till ditt företag
– oftast redan innan de tänkt göra ett köp. Och därefter bibehåller den varumärkeskännedomen i bakhuvudet tills det närmar sig ett konkret köpbeslut
Marketinghouse är en Inbound marketingbyrå.
Inbound marketing (ingående marknadsföring) kan liknas vid en process som
hjälper potentiella kunder att hitta till ditt företag – oftast redan innan de tänkt göra ett köp. Och därefter bibehåller den varumärkeskännedomen i bakhuvudet tills det närmar sig ett konkret köpbeslut
Idun Industrier - Det nya digitala marknadsförings- och säljlandskapet - 190217Crescando
Så förändras marknadsförings- och säljlandskapet för B2B i och med den ökade digitalisering. Nu är samarbetet mellan marknad och sälj viktigare än någonsin för att nå framgång.
Sälj och marknad tillsammans - Smart Content marketing 2024 - Crescando 23112...Crescando
Webbinarium: Smart content marketing 2024
Behöver samarbetet mellan marknad och sälj verkligen vara så komplicerat?
Välkommen till ett lunchwebbinarium om hur marknad och sälj kan arbeta tillsammans med smart content marketing 2024. Anmäl dig redan nu så att du inte missar detta:
* Grunda content-strategin i de gemensamma affärsmålen.
* Synka målgrupper, målkonton och kundinsikt
* En redaktionell plan som stöttar säljet och köpresan.
* Aktivera content med bl.a. social selling.
* Konkreta content marketing-projekt från andra B2B-företag.
___________________
Webbinarieserie
I webbinarieserien ”Sälj och marknad tillsammans” ger vi konkreta tips på hur de olika rollerna kan komma närmare varandra i marknadsförings- och säljarbetet. Du får med dig tips och exempel på projekt som inspirerar er i verksamheten att skapa affärsdrivande aktiviteter tillsammans.
Digital Management dag 1 - 2014 Berghs School of Communication
Om köpcykeln, innehållsmarknadsföring och kanalstrategier:
Customer Experience Journey
Rätt budskap och innehåll
Content marketing
Context is queen
De digitala kanalerna
Köp fler kunder på internet genom att anlita Social Media Ekonomi och betala per order (eller intresseanmälan).
Fördelar för dig och ditt företag är att du kan addera nya kunder och order till en lägre kundanskaffningskostnad.
Modern kundskaffning ger fler kunder enklare. Vi säljer helt enkelt kunder på internet.
Social Media Ekonomi är specialister på att fånga efterfrågan på internet och omvandla till kunder åt dig.
http://www.socialmediaekonomi.se
Similar to Ps presentation event marketing b2 c berghs 2014 24e mars (20)
The document discusses trends and scenarios that may impact regional development in Södertörn, Sweden. It highlights the need for regional leadership and identity to facilitate collaboration between different sectors. Effective regional development requires moving beyond just public-private partnerships (triple helix model) to include non-profits and citizens (penta helix model). Leaders must build platforms to create attractiveness, growth, and sustainable development through social entrepreneurs. Mobility and infrastructure connecting urban and rural areas are also important. The future of regions lies in the "in-between spaces" where bridges can be built across different domains.
This document contains details for an event being held at Berghs School of Communication in Stockholm on November 17, 2014. It includes an agenda for the day's lesson that covers case studies, project phases, and practical production. There are also documents for a case on maximizing the experience of fashion journalists in Stockholm, including creative solutions, documentation, and brief details. The document outlines various phases of a project including concept and budget, production, follow up and evaluation. It provides information on practical production elements such as budget, production plan, permits, venue, decor, technology, food and drink, entertainment, graphics, and safety.
This document provides information about an upcoming sailing event being held on June 27th. It outlines the schedule which includes departing by bus at 8:30am, assembling at the jetty in Nacka Strand at 9am, the first sailing activity from 9:15-11:30, lunch from 11:30-14:00, and the second sail race from 14:00-17:30. It also lists the crew group names and packing list. Safety procedures and responsibilities are defined, along with the weather forecast and meeting location. Activities include sailing, quizzes, equipment testing, and following coordinates on charts. The day will conclude with a dinner, conclusions, and prize awards from 17:
This document contains advice for planning and leading large meetings and conferences. It discusses 10 truths for making big meetings impactful. The truths include delegating tasks properly, controlling internal communication, involving attendees, being transparent, adding elements of playfulness, securing an appropriate venue, focusing on process not just content, and acting as a thought leader. The overall message is that meetings require bold, engaging leadership focused more on participation than presentations to inspire change.
8. Det var en gång…
300 TRP per månad
Sidan 3 i DN
Information skaffades genom att
konsumera massmedier, besöka
butiker eller ringa runt och fråga efter
en vara
Kunderna köpte det annonsörerna
annonserade
8
16. §
16
Event marketing is the activity of
developing or designing a display,
themed activity, occasion or exhibit
such as a musical festival, sporting
event, concert or fair so as to promote a
cause, organisation or a product.
.
17. När använder man Event Marketing?
Skapa intresse
Uppmärksamhet
Opinionsbildning
Word-of-mouth
Skapa försäljning
Skapa trafik
Testa
Köp
Intern samling
Inspiration, motivation
Mission, vision, mål
Föränding
Samla kapital
Investerarrelationer
Varumärke
Bygga ,stärka
Skapa medieintresse
PR
Undvika problem
Kriskommunikation
Bygga relationer
Direktkontakt
Interaktion
25. Ett flertal vetenskapliga undersökningar pekar
på att vi minns (över en längre tid):
10% av det vi hör
30% av det vi hör och ser
70% av det vi hör, ser och gör
34. Uppdraget
Öka effekten av sponsorskapet på
filmen Sex and the City 2
Målsättningar:
- Kännedomseffekt:
- Uppnå 50 % kännedom i målgruppen kvinnor 15-34
- Attitydeffekt:
- Uppnå 30 % favoritvarumärke i samma målgrupp
- Beteendeeffekt:
- Öka försäljningen med 5%
- Öka antalet besök på compeed.se med 100 %
36. Lösningen
Sex and the City 2 + Compeed =
perfect match
Compeed låter dig leva ut dina
passioner
360 Idé
Lev ett Sex and the City liv i dina
höga klackar
Vinn en resa till New York för dig och
en vän
42. Resultat
- Kännedomseffekt:
- Från 39,3 % till 57,5 % efter kampanjen (Mål 50 %)
- Attitydeffekt:
- Från 26,3 % till 39,3 % efter kampanjen (Mål 30%)
- Beteendeeffekt:
- Försäljningen ökade med 15,1% (Mål 5 %)
- Antalet besökare på compeed.se ökade med 475% (Mål 100 %)
46. Uppdraget
Positionera Skärholmen Centrum som Stockholms mest
personliga köpcentrum
Utveckla gemenskapen och ”vi-känslan”
Engagera medarbetare
Utbilda butikschefer och säljare
Skapa trafik och öka omsättningen
48. Lösningen
Använda butiksanställda i all
reklam
Driva kunder till SKHLM med
hjälp av events i centrumet
Aktiv användning av sociala
medier för att sprida
erbjudanden
Utbildning av butikspersonal
52. Resultat
Utbildningsprogrammet har haft mycket god effekt på
butikspersonalens inställning
Personalen i centrumet känner mycket större stolthet över
att jobba i SKHLM
Trafik och omsättningsförändring ökade med 100% på 1 år.
54. §
54
T-Mobile - Liverpool”Rolighetsteorin”
Dhttp://www.youtube.com/watch?v=VQ3d3KigPQM
Behind the scene and planning:
http://www.youtube.com/watch?v=uVFNM8f9WnI
en här sidan är tillägnad tanken om att något så enkelt som
Piano stairs - TheFunTheory.com - Rolighetsteorin.se
- YouTube
www.youtube.com/watch?v=2lXh2n0aPyw
Volvo Van Damme
Volvo Trucks - The Epic Split feat. Van Damme (Live
Test 6) - YouTube
www.youtube.com/watch?v=M7FIvfx5J10
Volvo Zlatan Max Martin
Volvo XC70 - Made by Sweden - YouTube
57. Reflektionsövning (öppet forum)
Reflektera följande och ta fram er papperslapp:
Är mina förväntningar infriade?
- Vad tycker jag?
- Vad vet jag och känner jag?
Vad är de viktigaste aspekter vi har belyst?
Hur ska jag (vi) jobba vidare med detta?
(tid: 3 min)
Öppen reflektion i plenum ca 5- 10 minuter