Adopting the Saas business model for Enterprise Telecom Service providers in ...Najmuddin Jabalpurwala
This report was prepared for an academic assignment during our MBA course in Dubai. The rationale behind this assignment was to understand how academic models can be adopted in real life business environments. This presentation is just a summary of the final report submitted.
Allocating Savings Using Spend AnalysisSpend Radar
Spend Radar was contacted by a leading Business Process Outsourcing (BPO) provider to support their multi-year agreement to provide strategic sourcing and spend management for their client - a global 200 consumer packaged goods manufacturing company.
The document discusses various techniques for determining system requirements, including interviews, questionnaires, observing users, and analyzing documents. It covers process modeling using data flow diagrams to represent how data moves through a system. Guidelines are provided for drawing DFDs, including rules for balancing, decomposition, and stopping decomposition. DFDs can be used as analysis tools for gap analysis and identifying inefficiencies. Examples are given of using DFDs in business process reengineering.
This Aberdeen Group report charts how Enterprises are using mobility to help them create a better user environment using mobile devices and applications. The report also benchmarks the best in breed mobile enterprise applications.
Track Keynote for the Requirements Definition & Management Track at the IBM Rational Software Conference 2009
Requirements Definition and Management encompasses all of the activities that revolve around eliciting, defining, elaborating, understanding, organizing, reviewing, and communicating business, user, and software requirements, as well as defining solutions based on those business goals and objectives. These activities are done because they help ensure that the applications that are developed solve the real business and customer problems. This track explores the experiences of organizations with tools, techniques, and processes used to effectively define and manage requirements and analyze systems. Analysts, architects, developers, project managers, and others interested in methodology and tools for defining, managing, and analyzing requirements should attend this track.
SpringCM BD Institute Webinar 0511 Finalguest6af661c4
The document discusses benchmarks for improving proposal writing capabilities and win rates. It summarizes a study that identified 182 best practices across five areas from 23 high-performing companies. The top practices included using BD processes, proposal plans, storyboards, collaborative tools, and knowledge management. Selection criteria for automation solutions included ease of use, security, version control, and integration with other systems to support collaboration and processes.
The system provided standardized electronic workflows and forms to consistently implement the company's RCCA methodology worldwide. It also offered flexibility to customize processes and provided enterprise-wide visibility into quality issues. Dashboards and over 50 customized reports gave leadership and groups analytical insights. The system improved compliance and helped the company manage risks from quality problems.
DATAMARK outlines the benefits of transitioning from a paper-based to an image-based rebate processing system. An image-based system allows for automated processing, improved turnaround times, and lower costs. It also improves the customer experience through one-call resolution of inquiries. DATAMARK's strategy focuses on a gradual transition and leveraging lower-cost offshore processing centers in India. This approach aims to minimize disruption and costs while improving quality and efficiency.
Adopting the Saas business model for Enterprise Telecom Service providers in ...Najmuddin Jabalpurwala
This report was prepared for an academic assignment during our MBA course in Dubai. The rationale behind this assignment was to understand how academic models can be adopted in real life business environments. This presentation is just a summary of the final report submitted.
Allocating Savings Using Spend AnalysisSpend Radar
Spend Radar was contacted by a leading Business Process Outsourcing (BPO) provider to support their multi-year agreement to provide strategic sourcing and spend management for their client - a global 200 consumer packaged goods manufacturing company.
The document discusses various techniques for determining system requirements, including interviews, questionnaires, observing users, and analyzing documents. It covers process modeling using data flow diagrams to represent how data moves through a system. Guidelines are provided for drawing DFDs, including rules for balancing, decomposition, and stopping decomposition. DFDs can be used as analysis tools for gap analysis and identifying inefficiencies. Examples are given of using DFDs in business process reengineering.
This Aberdeen Group report charts how Enterprises are using mobility to help them create a better user environment using mobile devices and applications. The report also benchmarks the best in breed mobile enterprise applications.
Track Keynote for the Requirements Definition & Management Track at the IBM Rational Software Conference 2009
Requirements Definition and Management encompasses all of the activities that revolve around eliciting, defining, elaborating, understanding, organizing, reviewing, and communicating business, user, and software requirements, as well as defining solutions based on those business goals and objectives. These activities are done because they help ensure that the applications that are developed solve the real business and customer problems. This track explores the experiences of organizations with tools, techniques, and processes used to effectively define and manage requirements and analyze systems. Analysts, architects, developers, project managers, and others interested in methodology and tools for defining, managing, and analyzing requirements should attend this track.
SpringCM BD Institute Webinar 0511 Finalguest6af661c4
The document discusses benchmarks for improving proposal writing capabilities and win rates. It summarizes a study that identified 182 best practices across five areas from 23 high-performing companies. The top practices included using BD processes, proposal plans, storyboards, collaborative tools, and knowledge management. Selection criteria for automation solutions included ease of use, security, version control, and integration with other systems to support collaboration and processes.
The system provided standardized electronic workflows and forms to consistently implement the company's RCCA methodology worldwide. It also offered flexibility to customize processes and provided enterprise-wide visibility into quality issues. Dashboards and over 50 customized reports gave leadership and groups analytical insights. The system improved compliance and helped the company manage risks from quality problems.
DATAMARK outlines the benefits of transitioning from a paper-based to an image-based rebate processing system. An image-based system allows for automated processing, improved turnaround times, and lower costs. It also improves the customer experience through one-call resolution of inquiries. DATAMARK's strategy focuses on a gradual transition and leveraging lower-cost offshore processing centers in India. This approach aims to minimize disruption and costs while improving quality and efficiency.
The document provides an overview of the online grocery industry in the United States. It lists several major companies that offer online ordering with either store pickup or delivery. These include large grocery chains and pure online retailers. The US online grocery industry was estimated to be $13 billion in size. The percentage of consumers using or willing to use e-commerce options for grocery shopping is growing significantly and projected to reach $80 billion.
The document lists various academic centers, commercial organizations, government agencies, and press/media outlets that conduct supply chain research and benchmarking across different industries. Some of the key areas of focus included in the list are customer service, global trade compliance, sales and operations, transportation, procurement, logistics, supply chain management, product development, manufacturing, and economic/trade data. The list provides an overview of the many organizations that study and benchmark supply chain metrics in industries such as semiconductor, petroleum, mining, retail, and more.
Are You SoLo? Social Meets Local by Jon Schepke, SIM Partners - SIMposium 2013SIM Partners
The social and local roads are converging. Don’t get left behind. As a brand leader you need to be in the drivers seat. Players like Google and Facebook are continuing to change the game as it relates to local and social search. The evolution of Google Places to Google Local, Facebook’s launch of Graph Search, and Facebook Nearby should be top of mind for retailers, financial services, home services, insurance and hospitality. In this session, we will explore the intersection of local and social and strategies and tactics to capitalize on the opportunity.
Innovation & Web Inspiration
Website Magazine's digital issue for December 2013 is now available for you to view online. In addition to the feature article on "Innovation & Web Inspiration," readers will find practical guidance for hiring a digital consultant, tips for managing the Web development process, and actionable advice on merchant analytics, conversion optimization, advertising through the holidays, dynamic content marketing, selling domains, and much more.
IMPORTANTE: Para la descarga y más información, visitar la página del autor:
http://www.websitemagazine.com/scripts/sub/digital.aspx?issue=72
En DigitalPymes seleccionamos este documento por su interés:
http://www.digitalpymes.es/website-magazine-num-72-ingles
Nota acerca de las presentaciones insertadas: Todas ellas pertenecen a sus autores. DigitalPymes incluye el enlace de descarga directa desde la página del autor y desactiva el enlace desde Slideshare. Nuestro objetivo es la difusión de las presentaciones que seleccionamos.
Importante: Si el autor/autores desean que retiremos la presentación, por favor, mandar un email a web@digitalpymes.es y lo haremos de inmediato.
Google+ Smart Tactics for Your Brand (Social Media Week Chicago 2012)SIM Partners
Hangouts, events, circles and more. Learn how to get the most out of your Google+ page!
This session will provide an overview of Google+ and the difference between a Google+ Local page and a Google+ Business page. Then we will dive into Google+ smart tactics, covering the best strategies in optimization and management. Lastly we’ll discuss the merge of Google+ Local pages and Google+ Business pages, why it is important and what to expect. Q&A to follow.
10 Reasons Why You Need a Chief Marketing Technology Officer(CMTO)Alterian
Change creates opportunities , and technology speeds change . While Finance is driven by spreadsheets, Marketing is now driven by emerging technologies. Creativity and building an emotional brand connection are still the hallmarks of success, but a lack of technology mastery will hamstring your message.
In this webinar, Marcus Tewksbury , VP, Strategy and Consulting at Experian and Scott Brinker , CTO at ion interactive will map the marketing technology landscape and describe 10 scenarios where having a CMTO could make all the difference to your marketing.
What You Will Learn:
-An overview of the marketing technology landscape
-How to build a business case for the CMTO
-How to create a sample job description for this role CMTO
-A reference guide to all the terms, acronyms, and listing of vendors
This document summarizes the key findings of a 2014 supply chain planning benchmark study that surveyed over 300 supply chain professionals across industries. The study found that few companies have highly integrated planning environments, and many see opportunities to improve areas like forecast accuracy, sales and operations planning processes, and integration of planning and execution. Companies reported using a variety of planning modules and technologies, with demand planning being most common. The study also found that companies have a range of approaches to planning technology from ERP-dominated to best-of-breed solutions. Most see changes coming to accelerate planning cycles and globalize the planning function.
Benchmarking involves comparing business processes and performance metrics to best practices. This study benchmarks the supply chain of major Indian two-wheeler companies from 2009-2012. It analyzes total supply chain length, efficiency, and working capital productivity. Hero MotoCorp had the shortest supply chain length of 11 days and most efficient supply chain. TVS had the longest length of 28 days and least efficient supply chain. All companies showed negative working capital productivity due to capacity expansion investments. Recommendations include reducing distribution time for Bajaj, adopting JIT for TVS and Enfield to cut inventory costs, and improving production efficiency for TVS.
Empirical study investigating how corporations in the United States, Germany, United Kingdom, France, and Japan use social media for financial communications, both on their own websites and on external platforms including mobile channels. Global benchmark of 190 companies including the 150 largest firms listed on DJIA (Dow Jones Industrial Average, USA), FTSE (Financial Times London Stock Exchange Index, UK), CAC (Cotation Assistée en Continu quarante, France), DAX (Deutscher Aktien-Index, Germany), NIKKEI (Nihon Keizai Shimbun Index, Japan), as well as the top 10 companies in regard to market cap, and the top 10 companies in regard to performance of the US mid- and small-cap indices Russell Midcap and Russell 2000. As the third annual study in a row, this research provides longitudinal data and in-depth analysis based on content analysis and statistical evaluation. Authors: Ansgar Zerfass and Kristin Koehler, University of Leipzig, Germany
Boardroom and the Alterian Integrated PlatformAlterian
1) Boardroom Inc. publishes newsletters and books and wanted to improve its database marketing solutions to reduce costs and speed up campaign execution.
2) It selected tools from Alterian and database management from Merkle. This allowed campaigns to be executed in 4 hours instead of 16 and reduced monthly costs by over 20%.
3) The new solution was implemented ahead of schedule and helped Boardroom better analyze customer data and improve marketing campaigns.
A summary of our wekkly webcast at clario Analytics.
Advanced analytics software goes beyond the reports and dashboard capabilities of traditional BI (business intelligence) tools, helping users answer questions about future events and explore "what-if" scenarios, as well as pull together and analyze unstructured information from a variety of sources.
Præsentation fra Jazz Roadshow 2011.
The value of integrated software delivery with
IBM Rational solution for
Collaborative Lifecycle Management.
Se mere fra IBM Softwaregroup på:
http://www.smarterbusiness.dk
The document discusses challenges in software quality and system integration. It provides examples of failures due to lack of requirements capturing for system compatibility and improper testing. The document promotes IBM Rational Quality Manager for coordinating quality processes, reducing costs through collaboration and automation, and making confident decisions with real-time reporting. Customers cite benefits like lower costs, reduced risk, faster time to market, and leveraging existing investments.
In medicine - an MRI can quickly reveal a hidden ailment and actionable insight to get better. For IT and business leaders whose key concern with the mainframe is the platform costs and lean operations - the CA Mainframe Resource Intelligene reveals multiple sources of hidden mainframe costs and operational inefficiencies along with actionable recommendations. This is the only offering in the market that combines economic consulting services with proprietary utilities and automation technologies. View this SlideShare to understand the solution – how services, best practices and mainframe expertise of 40+ years from CA comes together to solve the CIO and CFO’s biggest challenge.
Call your account director or mainframe specialist.: https://www.ca.com/us/contact/mainframe-economic-consultant.html
Capitaliser sur la valeur de l’IoT : comment démarrer sa transformation numér...Greg Eva
The document provides an overview of how IoT can be leveraged to drive digital transformation initiatives. It discusses how IoT creates business opportunities such as new revenue streams, product and service differentiation, improved customer experience, and optimized business processes. It then outlines a framework for a successful digital transformation, including knowing the mission, implicating stakeholders, validating use cases, taking a step-by-step approach, and partnering instead of going it alone.
This document summarizes a Partner Connect Asia Pacific event hosted by Confluent. The agenda included welcome remarks and company updates from the Director of Partner Success APJ, as well as fireside chats with other Confluent leaders on topics like AWS Marketplace, product updates, and sales. There were also presentations on Confluent's growth, the rise of event streaming, upcoming product features, and a customer 360 demo. The event provided partners with information to help grow their businesses through Confluent's event streaming platform.
Benchmarking involves comparing business processes to industry best practices in order to improve performance. Xerox used benchmarking against Japanese competitors and found its processes were less efficient, with higher costs and more defects. Xerox implemented benchmarking across supplier management, inventory control, manufacturing, marketing and quality. This led to significant improvements such as reducing defects by 78 per 100 machines, cutting inventory costs by two-thirds, and making Xerox a leader in its market. Benchmarking proved highly beneficial for transforming Xerox's operations and performance.
The document outlines key concepts in operations strategy formulation and implementation, including:
1) The four steps for strategy formulation: defining the primary task, assessing core competencies, determining order winners and qualifiers, and positioning the firm.
2) Competitive priorities of cost, quality, flexibility, and speed and examples of companies focusing on each.
3) How operations can support corporate strategy and serve as a distinctive competence.
4) Strategic decisions related to products/services, processes/technology, capacity, human resources, quality, sourcing, and operating systems.
5) Issues in translating strategy into objectives and measuring performance.
Unlock the future of lead generation with Outbound Calling Software. Elevate efficiency, enhance call quality, and embrace evolving trends for business success. Join us in revolutionizing your approach to connecting with clients!
In medicine - an MRI can quickly reveal a hidden ailment and actionable insight to get better. For IT and business leaders whose key concern with the mainframe is the platform costs and lean operations - the CA Mainframe Resource Intelligene reveals multiple sources of hidden mainframe costs and operational inefficiencies along with actionable recommendations.View this slideshare to understand how this new SaaS offering from CA brings together automation, speed, analytics and mainframe expertise of 40+ years. CA Mainframe Resource Intelligence reports answer your CIO’s toughest questions about mainframe optimization and potential for digital transformation.
For more information, please contact your account director or mainframe specialist at:
http://ow.ly/PALG50htHgF
The document provides an overview of the online grocery industry in the United States. It lists several major companies that offer online ordering with either store pickup or delivery. These include large grocery chains and pure online retailers. The US online grocery industry was estimated to be $13 billion in size. The percentage of consumers using or willing to use e-commerce options for grocery shopping is growing significantly and projected to reach $80 billion.
The document lists various academic centers, commercial organizations, government agencies, and press/media outlets that conduct supply chain research and benchmarking across different industries. Some of the key areas of focus included in the list are customer service, global trade compliance, sales and operations, transportation, procurement, logistics, supply chain management, product development, manufacturing, and economic/trade data. The list provides an overview of the many organizations that study and benchmark supply chain metrics in industries such as semiconductor, petroleum, mining, retail, and more.
Are You SoLo? Social Meets Local by Jon Schepke, SIM Partners - SIMposium 2013SIM Partners
The social and local roads are converging. Don’t get left behind. As a brand leader you need to be in the drivers seat. Players like Google and Facebook are continuing to change the game as it relates to local and social search. The evolution of Google Places to Google Local, Facebook’s launch of Graph Search, and Facebook Nearby should be top of mind for retailers, financial services, home services, insurance and hospitality. In this session, we will explore the intersection of local and social and strategies and tactics to capitalize on the opportunity.
Innovation & Web Inspiration
Website Magazine's digital issue for December 2013 is now available for you to view online. In addition to the feature article on "Innovation & Web Inspiration," readers will find practical guidance for hiring a digital consultant, tips for managing the Web development process, and actionable advice on merchant analytics, conversion optimization, advertising through the holidays, dynamic content marketing, selling domains, and much more.
IMPORTANTE: Para la descarga y más información, visitar la página del autor:
http://www.websitemagazine.com/scripts/sub/digital.aspx?issue=72
En DigitalPymes seleccionamos este documento por su interés:
http://www.digitalpymes.es/website-magazine-num-72-ingles
Nota acerca de las presentaciones insertadas: Todas ellas pertenecen a sus autores. DigitalPymes incluye el enlace de descarga directa desde la página del autor y desactiva el enlace desde Slideshare. Nuestro objetivo es la difusión de las presentaciones que seleccionamos.
Importante: Si el autor/autores desean que retiremos la presentación, por favor, mandar un email a web@digitalpymes.es y lo haremos de inmediato.
Google+ Smart Tactics for Your Brand (Social Media Week Chicago 2012)SIM Partners
Hangouts, events, circles and more. Learn how to get the most out of your Google+ page!
This session will provide an overview of Google+ and the difference between a Google+ Local page and a Google+ Business page. Then we will dive into Google+ smart tactics, covering the best strategies in optimization and management. Lastly we’ll discuss the merge of Google+ Local pages and Google+ Business pages, why it is important and what to expect. Q&A to follow.
10 Reasons Why You Need a Chief Marketing Technology Officer(CMTO)Alterian
Change creates opportunities , and technology speeds change . While Finance is driven by spreadsheets, Marketing is now driven by emerging technologies. Creativity and building an emotional brand connection are still the hallmarks of success, but a lack of technology mastery will hamstring your message.
In this webinar, Marcus Tewksbury , VP, Strategy and Consulting at Experian and Scott Brinker , CTO at ion interactive will map the marketing technology landscape and describe 10 scenarios where having a CMTO could make all the difference to your marketing.
What You Will Learn:
-An overview of the marketing technology landscape
-How to build a business case for the CMTO
-How to create a sample job description for this role CMTO
-A reference guide to all the terms, acronyms, and listing of vendors
This document summarizes the key findings of a 2014 supply chain planning benchmark study that surveyed over 300 supply chain professionals across industries. The study found that few companies have highly integrated planning environments, and many see opportunities to improve areas like forecast accuracy, sales and operations planning processes, and integration of planning and execution. Companies reported using a variety of planning modules and technologies, with demand planning being most common. The study also found that companies have a range of approaches to planning technology from ERP-dominated to best-of-breed solutions. Most see changes coming to accelerate planning cycles and globalize the planning function.
Benchmarking involves comparing business processes and performance metrics to best practices. This study benchmarks the supply chain of major Indian two-wheeler companies from 2009-2012. It analyzes total supply chain length, efficiency, and working capital productivity. Hero MotoCorp had the shortest supply chain length of 11 days and most efficient supply chain. TVS had the longest length of 28 days and least efficient supply chain. All companies showed negative working capital productivity due to capacity expansion investments. Recommendations include reducing distribution time for Bajaj, adopting JIT for TVS and Enfield to cut inventory costs, and improving production efficiency for TVS.
Empirical study investigating how corporations in the United States, Germany, United Kingdom, France, and Japan use social media for financial communications, both on their own websites and on external platforms including mobile channels. Global benchmark of 190 companies including the 150 largest firms listed on DJIA (Dow Jones Industrial Average, USA), FTSE (Financial Times London Stock Exchange Index, UK), CAC (Cotation Assistée en Continu quarante, France), DAX (Deutscher Aktien-Index, Germany), NIKKEI (Nihon Keizai Shimbun Index, Japan), as well as the top 10 companies in regard to market cap, and the top 10 companies in regard to performance of the US mid- and small-cap indices Russell Midcap and Russell 2000. As the third annual study in a row, this research provides longitudinal data and in-depth analysis based on content analysis and statistical evaluation. Authors: Ansgar Zerfass and Kristin Koehler, University of Leipzig, Germany
Boardroom and the Alterian Integrated PlatformAlterian
1) Boardroom Inc. publishes newsletters and books and wanted to improve its database marketing solutions to reduce costs and speed up campaign execution.
2) It selected tools from Alterian and database management from Merkle. This allowed campaigns to be executed in 4 hours instead of 16 and reduced monthly costs by over 20%.
3) The new solution was implemented ahead of schedule and helped Boardroom better analyze customer data and improve marketing campaigns.
A summary of our wekkly webcast at clario Analytics.
Advanced analytics software goes beyond the reports and dashboard capabilities of traditional BI (business intelligence) tools, helping users answer questions about future events and explore "what-if" scenarios, as well as pull together and analyze unstructured information from a variety of sources.
Præsentation fra Jazz Roadshow 2011.
The value of integrated software delivery with
IBM Rational solution for
Collaborative Lifecycle Management.
Se mere fra IBM Softwaregroup på:
http://www.smarterbusiness.dk
The document discusses challenges in software quality and system integration. It provides examples of failures due to lack of requirements capturing for system compatibility and improper testing. The document promotes IBM Rational Quality Manager for coordinating quality processes, reducing costs through collaboration and automation, and making confident decisions with real-time reporting. Customers cite benefits like lower costs, reduced risk, faster time to market, and leveraging existing investments.
In medicine - an MRI can quickly reveal a hidden ailment and actionable insight to get better. For IT and business leaders whose key concern with the mainframe is the platform costs and lean operations - the CA Mainframe Resource Intelligene reveals multiple sources of hidden mainframe costs and operational inefficiencies along with actionable recommendations. This is the only offering in the market that combines economic consulting services with proprietary utilities and automation technologies. View this SlideShare to understand the solution – how services, best practices and mainframe expertise of 40+ years from CA comes together to solve the CIO and CFO’s biggest challenge.
Call your account director or mainframe specialist.: https://www.ca.com/us/contact/mainframe-economic-consultant.html
Capitaliser sur la valeur de l’IoT : comment démarrer sa transformation numér...Greg Eva
The document provides an overview of how IoT can be leveraged to drive digital transformation initiatives. It discusses how IoT creates business opportunities such as new revenue streams, product and service differentiation, improved customer experience, and optimized business processes. It then outlines a framework for a successful digital transformation, including knowing the mission, implicating stakeholders, validating use cases, taking a step-by-step approach, and partnering instead of going it alone.
This document summarizes a Partner Connect Asia Pacific event hosted by Confluent. The agenda included welcome remarks and company updates from the Director of Partner Success APJ, as well as fireside chats with other Confluent leaders on topics like AWS Marketplace, product updates, and sales. There were also presentations on Confluent's growth, the rise of event streaming, upcoming product features, and a customer 360 demo. The event provided partners with information to help grow their businesses through Confluent's event streaming platform.
Benchmarking involves comparing business processes to industry best practices in order to improve performance. Xerox used benchmarking against Japanese competitors and found its processes were less efficient, with higher costs and more defects. Xerox implemented benchmarking across supplier management, inventory control, manufacturing, marketing and quality. This led to significant improvements such as reducing defects by 78 per 100 machines, cutting inventory costs by two-thirds, and making Xerox a leader in its market. Benchmarking proved highly beneficial for transforming Xerox's operations and performance.
The document outlines key concepts in operations strategy formulation and implementation, including:
1) The four steps for strategy formulation: defining the primary task, assessing core competencies, determining order winners and qualifiers, and positioning the firm.
2) Competitive priorities of cost, quality, flexibility, and speed and examples of companies focusing on each.
3) How operations can support corporate strategy and serve as a distinctive competence.
4) Strategic decisions related to products/services, processes/technology, capacity, human resources, quality, sourcing, and operating systems.
5) Issues in translating strategy into objectives and measuring performance.
Unlock the future of lead generation with Outbound Calling Software. Elevate efficiency, enhance call quality, and embrace evolving trends for business success. Join us in revolutionizing your approach to connecting with clients!
In medicine - an MRI can quickly reveal a hidden ailment and actionable insight to get better. For IT and business leaders whose key concern with the mainframe is the platform costs and lean operations - the CA Mainframe Resource Intelligene reveals multiple sources of hidden mainframe costs and operational inefficiencies along with actionable recommendations.View this slideshare to understand how this new SaaS offering from CA brings together automation, speed, analytics and mainframe expertise of 40+ years. CA Mainframe Resource Intelligence reports answer your CIO’s toughest questions about mainframe optimization and potential for digital transformation.
For more information, please contact your account director or mainframe specialist at:
http://ow.ly/PALG50htHgF
See a brief discussion of the power of PresiNET's approach to Healthcare Analytics. Built as a vendor-neutral method of extracting DICOM, HL7 and XML data from health networks, DImax presents actionable information in Real-Time for managers in healthcare.
This document discusses performance testing and provides information on several related topics:
- It defines performance, load, and stress testing and explains their differences.
- It outlines why performance testing is important, when it should be conducted, and what aspects of a system should be tested.
- The performance testing process is described as involving planning, creating test scenarios and scripts, running tests, monitoring tests, and analyzing results.
- Automated performance testing is presented as more effective than manual testing due to issues with resources, coordination, and repeatability when using human testers.
The document discusses four different offshore projects completed by Mahindra & Mahindra for various clients. The first project involved developing a central customer database for Prudential plc. The second project designed a web-based information system for a Fortune 500 electronics manufacturer to provide daily access to critical business data. The third project created a data warehousing application for a utility consulting firm to process 50 million meter readings daily. The fourth project involved building a data mart environment for an oil equipment manufacturer to give users consolidated access to enterprise information for reporting and analysis.
Force.Com Business Case Building The Case For Force.Com PresentationAndre Thouin
The document discusses the business case for cloud computing. It notes that the economic downturn has created new demands on companies to do more with less. Cloud computing provides benefits like faster time to value, eliminating capital expenses, lowering operational costs, requiring fewer technical resources, and simplifying integration. Several examples are given of companies that built applications on Force.com and realized large savings in time and cost compared to traditional on-premise development.
This document is a resume for Tanmoy Patra which summarizes his experience and qualifications. It outlines his work as a data scientist and engineer at Deloitte Consulting where he has led several projects involving pricing recommendations, sales quota optimization, customer dues recovery tools, and other applications to solve problems for major clients. It also provides details of his education including a M.Tech from the Indian Statistical Institute and B.Tech from the Institute of Engineering and Management. Relevant skills and a research internship are also mentioned.
The Future of Social Intelligence - Extracting the Gold from Social Media #sm...Alterian
Companies are just beginning to grasp the true power of social data. The ability to collect feedback without the need for costly market research studies, surveys, and focus groups is a relatively new prospect. But as brands have started measuring, many sense that they could (and should) be doing much more with the abundant data at their finger tips. Simply collecting data is not enough. To remain competitive, marketers must fully realize the breadth and depth of knowledge and insights they can gain from online conversations.
Scott Briggs discusses the state of social media intelligence today and where we are headed in the future. He outlines the advanced techniques that forward-thinking brands are using to move from simply collecting data to truly analyzing and drawing insights that are fueling smart business decisions.
The future of social intelligence is predictive, strategic, and unlike social measurement as you know it today. Are you ready?
The Fail Trail: Analyzing the impact of a PR CrisisAlterian
What happens to a brand’s reputation when they face a PR nightmare that plays out on social media?
Alterian analyzed three case studies -Nestle, United Airlines and Dominos - to measure the effect a crisis has on a brand. How severe was the public’s reaction? How long did it take for the brand’s reputation to return to their pre-crisis average? How varied was the impact for each of these slightly different cases? Does the way a brand responds impact the severity of the crisis?
Check out our analysis of what happens when a PR nightmare strikes.
Part 4 of the bemoko/Alterian "Lifting the Lid on Mobile Marketing" series - this installment focuses on the integration of mobile marketing and social media
The Future of Customer Engagement - Rusty WarnerAlterian
Campaign execution is dead, customer engagement is alive!
These slides guide you through the success stories and pitfalls of accomplishing true customer engagement with a well defined customer data & analytics strategy.
Particular areas covered are:
• Where is marketing headed?
• How do we get there?
• Who is doing it right?
• What if you get it wrong?
• How do you measure success?
Social intelligence understanding your audience to enhance your businessAlterian
While it is necessary to know what influencers are saying about your brand, if that’s all you know about them, you’re missing an essential part of the conversation.
Understanding who your influencers are, what interests them and how their interests change over time will help you determine not only how to position the marketing of your products, but it can impact the future design and development of your products.
Join Scott Briggs, Director, Social Strategies and Insights at Alterian, as he goes through the methodology of starting with your audience and using social data to put them at the heart of your business.
What You Will Learn:
The methodology behind using social data to find insights from your true audience
How to use social media to understand consumer life cycles
How to understand the value of non-brand advocates
How to develop messaging and products tailored around your consumers
Authored by David Daniels, The Relevancy Group
With all the channels and marketing messaging vying for the customer's attention it is becoming harder for marketers to not only remedy the consumer attention deficit order but also find meaningful ways to drive customer acquisition. This first eBook in a series on how to Create Engaging Email, will leverage The Relevancy Group's Connected Marketing Framework to provide proven tactics on how to drive subscriber acquisition.
This eBook will expose marketers to cutting edge strategies on how to connect web analytics intelligence, social media and mobile marketing opportunities to exceed acquisition goals.
Social Media Report Cards: Measuring Brand EngagementAlterian
Any brand that is active online can tell you that managing a social presence isn’t easy, but some companies are leading the way in their industry; maintaining closer connections with their customers, solving customer service issues quickly and amplifying their marketing efforts. Alterian analyzed 12 brands in 6 industries to determine which brands are the most engaged with their customers on social media.
Our analysis included a head-to-head comparison of the following brands:
• Time Warner Cable
• Comcast Cable
• Bank of America
• Citi
• Delta Airlines
• American Airlines
• ATT Wireless
• Verizon Wireless
• Microsoft Xbox
• Sony Playstation
• Dell
• HP
This document discusses an analysis of 27 brands across two dimensions: popularity and relevance of marketing messages. Popularity was measured using social media activity and website ratings, while relevance examined consumer views of brands' social media, email, and direct mail messaging. The brands were indexed on both popularity and relevance, with some brands found to be more popular but less relevant in their communications. The document encourages improving relevance to better engage audiences.
Mobile - Death Valley, or a bridge to Web success?Alterian
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Benchmark Data and Alterian Selection Planner
1. Alterian Case Study
Selection Planner Benchmark
Table of Contents
page 1
Selecting customers for marketing campaigns involves a
Introduction number of steps to ensure that the right message is
delivered to the right contacts.
page 2
Multi-channel Retailer Client
The Selection Planner application, part of the Alterian
Integrated Marketing Platform, provides a robust fulfillment
page 3 planning tool to generate and manage large numbers of
List Manager and Research selections. By incorporating complex selection criteria into
Client the overall campaign management process, more effective
and efficient programs can be designed, executed, tracked
and analyzed.
page 4
This report consists of a variety of case studies where
Large Marketing Services Selection Planner was benchmarked against similar
Provider
solutions. The results show that Selection Planner far
outperformed the existing implementations, in some
instances reducing the time taken to create and process
page 5
campaigns by hours, or even days, and concurrently
About Alterian reducing the human resource requirement.
The case studies demonstrate how Selection Planner has
set new industry standards by improving the campaign
execution process. Selection Planner reduced campaign
creation and execution times, increasing both client and
service provider satisfaction.
2. Alterian Case Study
Selection Planner Benchmark
Multi-channel Retailer Client
BENCHMARK DATA New Operational Efficiencies surpasses Industry Standard
Complex campaign process reduced from 13 hours to only 8 minutes with
Selection Planner
Database Size:
6 million individuals
The Challenge Conclusion
Promotion History Records: One of the largest privately held mail order companies The project resulted in a dramatic increase in both campaign
500 million communicates with over 6 million customers via direct mail. processing efficiency and client satisfaction. The reduction in
This client was formerly supported by an outsourced operational overhead discovered during the test is setting a
Campaign Complexity: mainframe service. new industry standard.
5,000 query conditions
Typical Campaign Output: The mail order company was required to process over 70
complex campaigns in any given month which was proving
800,000 records
to be challenging within the mainframe environment as each
Resource Savings: campaign could take up to 13 hours to process.
The outsourced provider looked to Alterian to expedite the
Campaign Creation: campaign processing utilizing Selection Planner.
Old Solution Selection Planner
3 days 2 hours Test Objectives
The outsourced provider created goals for the test:
36 Times Faster • Simplify campaign rule building
• Reduce campaign rules input time
• Utilize less technical resources
• Faster turnaround for campaign results
Campaign Execution:
Old Solution Selection Planner Test Creation
The test used standard Intel based hardware running the
13 hours 8 minutes Microsoft Windows operating system. The database
contained 6 million individuals with history of 500 million
promotions. The test incorporated 800 cells.
97.5 Times Faster
Results
A huge time savings was experienced during the test. The
time taken to originally process complex campaigns was
reduced from 13 hours to only 8 minutes.
The test also demonstrated to the outsourced provider that
the conversion and creation of client segmentation rules
could be performed in Microsoft Excel and imported into
Selection Planner. The overall analysis count and selection
process became truly iterative with only 8 minutes between
iterations of counts.
1/4
3. Alterian Case Study
Selection Planner Benchmark
List Manager and Research Client
BENCHMARK DATA Scalability of Multiple Campaigns
Selection Planner establishes a more scalable environment with a flexible and
robust data in addition to reducing technical skills sets
Database Size:
2.5 million individuals
The Challenge Results
Promotion History Records: A leader in magazine, membership and product fulfillment The test established that Selection Planner is a scalable
200 million services provides list rental, management and research environment for the internal list rental and fulfillment
projects for the publishing sector. department, as well as a more flexible and robust data
Campaign Complexity: environment. Proving a reduction in skill set to ‘pull lists’,
10,000 orders per year over 120 This client generates approximately 10,000 orders per year including faster execution of counts and list pulls. Hardware
managed databases with 20 against 120 different databases. Order processing was costs and existing staff were reduced by 50%.
concurrent users previously done in a mainframe environment. Simple lists
were time consuming and complicated to create. Each user’s CPU utilization was more efficient and faster as
Typical Campaign Output:
the number of concurrent executions increased. See table 1
Between 10,000 and 0.5 million
The service provider looked to Alterian for a scalable below.
records solution to move from a mainframe environment to a low-
Resource Savings: cost server platform with a clear, graphical interface to pull # Concurrent Elapsed Time User/CPU Time
simple and complex lists. The solution had to scale to over Executions
Campaign Creation: 20 customer service representatives, whose job it was to
increase subscriptions by up-and cross-selling. 2 8:33 4.28 mins each
Old Solution Selection Planner
5 11:49 2.36 mins each
8 hours 10 minutes Test Objectives
The client created goals for the test: 10 21:02 2.1 mins each
48 Times Faster
• Creating a more scalable solution
• Lower hardware costs
• Simplify the overall process Conclusion
• Decreasing technical skills required for querying
The project yielded a highly tuned operational list fulfillment
Campaign Execution: system driven by Alterian technology. It also allowed greater
Old Solution Selection Planner Test Creation client input (which created a loyal clientele) and proved vast
scalability for large, concurrent list selections.
For the test, the data was moved from a mainframe
8 hours 11 minutes environment to a mid- range database server. Migrating the
data away from the mainframe alone reduced their costs by
43.6 Times Faster millions of dollars.
The test would incorporate 20 customer service
representatives who were asked to log in to the same
database and simultaneously execute a large, complex test
campaign.
2/4
4. Alterian Case Study
Selection Planner Benchmark
BENCHMARK DATA Fastest Execution of Complex Multi-cell Campaigns
Critical gains in database functionality delivered with Selection Planner
Database Size: The Challenge Results
26 million individuals
One of the nation’s largest database marketing agencies The test campaign was executed in just 5 minutes using
Promotion History Records: maintains a marketing database and processes campaigns Selection Planner compared to 2 days in the legacy system.
80 million on behalf of its client, a large financial services client. Their Enabling the client to execute campaigns using fresh real
challenge was to reduce the amount of time and manual time data.
Campaign Complexity: processing required for entering and managing the
423 query conditions campaigns. SQL programmers were no longer required for processing
the campaigns. Overall complexity of the campaigns was
Typical Campaign Output: The internal process was cumbersome with many SQL reduced and end user began to run their own counts. A
6.1 million records programmers manually creating and executing native SQL reduction in people skills required to create campaign
Resource Savings: statements to process their campaigns. Large and complex selection rules was, also encountered due to ease of use and
campaigns would take up to two full days to execute. The the drag & drop functionality. 60% reduction of internal labor
agency looked to Alterian’s Selection Planner application to components for campaign costs was anticipated.
Campaign Creation: help reduce this two day lead time for campaign creation as
well as decrease the vast amount of human resources
Old Solution Selection Planner
required.
Conclusion
48 hours 8 hours
A highly successful test resulting in a reduction in campaign
Test Objectives execution, internal costs and manpower to produce
6 Times Faster The agency established test goals: campaigns coupled with increased employee satisfaction
levels. Operational efficiencies were improved and critical
• Reduce the time taken to input campaign rules gains in database functionality were delivered. Development
• Decrease staff’s skills for segmentation rule creation speed was increased and enabled faster execution of
• Remove the dependency on SQL programmers for complex, multi-celled campaigns.
Campaign Execution: query creation
Old Solution Selection Planner • Transfer query creation to the end user
2 days 5 minutes
Test Creation
The test used standard Intel based hardware running
576 Times Faster Microsoft Windows operating system. The test database
accommodated 26 million customers, 30 cells and selected
over 6.1 million households for the campaign.
3/4